Executive Summary

Jun 2019
PROSPECTS
Tissue face masks witness dynamic growth in 2018

Facial masks are rapidly becoming very popular, thanks to a quickly growing product assortment and convenience of use. Many notable innovations were witnessed in 2018; for example, Declaré Switzerland Superfood Masks took the “superfood” trend from packaged food, where healthy and nutritionally rich ingredients are booming.

Pharma brands have strong growth prospects

Premiumisation in skin care was a major trend in 2018, with masstige brands and premium products gaining ground. Pharmaceutical brands which have clinically tested results are becoming more popular every year, with the selection becoming larger in 2018, for example from Ziaja and Vichy.

Firming skin care products to gain further popularity

Firming/anti-cellulite brands saw growing consumer interest in 2018, thanks to the significant overweight adult population in Slovakia. Cellulite is a problem for many consumers, and more people are tending to trust retail beauty brands rather than home-made remedies, which were previously popular.

COMPETITIVE LANDSCAPE
New players enter skin care and strengthen the competition in 2018

Skin care is among the fastest growing categories within beauty and personal care, and has strong future growth prospects, which is attracting new players. Pharma brands saw strong sales growth in 2018, with new products, such as Placentor Vegetal in anti-ageing, which is sold via pharmacies and beauty salons.

New product launches positively impact sales

Product innovation in skin care was significant, with numerous product launches in 2018. Merging product properties between various categories was an increasingly popular path for innovations, with, for instance, Balea Teint Perfection spray 2-in-1, by dm-drogerie Markt, which is claimed to tone, hydrate and refresh skin, and assist the application of make-up.

Marketing support for brands expected to strengthen over the forecast period

Consumers in Slovakia increasingly opted for larger pack sizes in 2018, as they sought the best value for their money. Looking for ways to save money continued to make price promotions and discounts highly important in 2018, with many consumers comparing the prices of their preferred items online, for example via websites like heureka.

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Skin Care in Slovakia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Slovakia?
  • What are the major brands in Slovakia?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Skin Care in Slovakia - Category analysis

HEADLINES

PROSPECTS

Tissue face masks witness dynamic growth in 2018
Pharma brands have strong growth prospects
Firming skin care products to gain further popularity

COMPETITIVE LANDSCAPE

New players enter skin care and strengthen the competition in 2018
New product launches positively impact sales
Marketing support for brands expected to strengthen over the forecast period

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2013-2018
Table 2 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 5 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 6 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 7 NBO Company Shares of Skin Care: % Value 2014-2018
Table 8 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 9 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 10 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 11 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 12 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 13 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 14 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 15 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Growth in beauty and personal care accelerates in 2018
Rising health awareness positively influences demand
Market competition intensifies further in 2018
Product innovations help boost consumer interest
Strong growth prospects for beauty and personal care

MARKET DATA

Table 16 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 17 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources