Skin Care in France

PROSPECTS

Skin care recovers as awareness rises

The majority of skin care product categories recorded positive sales growth in 2018. Facial care stood out as a key performer for the category and is predicted to continue do well, generating positive value sales growth in the forecast period.

K-beauty and J-beauty have seductive power over French women

K-beauty and J-beauty seduce the French, as the success of cosmetics of Asian origin has played a role in increased sales of women’s face care. Unsurprisingly, sales for face masks – one of Asia's leading innovations – continue to rise.

Active Beauty: a key trend for 2018 and beyond

The “Active Beauty” trend is expected to strongly impact the global cosmetics industry. Around the world, consumers seeking a healthy lifestyle are engaged in physical and mental exercises and beauty product brands will accompany them in their quest for health and fitness.

COMPETITIVE LANDSCAPE

From revelation to confirmation for SO'BIO étic

For a long time, Léa Nature has been the only company to invest heavily in organic products in the French market. Its flagship brand SO'BiO étic sold in hypermarkets and supermarkets is now a leader in the organic beauty care field and it still manages to attract new consumers.

Big players bet on the trend towards natural products

L'Oréal acquired Saint-Gervais Mont Blanc in 2016 and relaunched the brand in 2018. So far a confidential brand, and only sold in regional pharmacies, the king of cosmetics wants to turn it into a global player.

Small French start-up companies are emerging

Passionate about beauty and botany, Marion Weber noticed that beauty care brands were not using French ingredients in their cosmetic care products. Those displaying a "Made in France" label mostly import their ingredients from around the globe for formulation in France.

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