Skin Care in France

PRE-COVID-19 PERFORMANCE

Facial care returns to growth, with hydration being the key word

From 2016, skin care saw consecutive years of current value decline, due to consumer deconsumption. This was largely linked to consumer mistrust of the potential harm of ingredients in skin care products.

Organic, natural and environmentally-friendly products are integrated in players’ offers

The recovery of sales in skin care has much to do with the boom witnessed in natural and organic products. Faced with the tidal wave of greenification, traditional beauty specialist retailers such as Sephora, Marionnaud and Nocibé have increasingly integrated small premium organic and/or natural premium brands into their offer, such as Melvita, Jonzac and Sanoflore.

Mass brand Yves Rocher retakes the lead, whilst new launches are set to perform well

Yves Rocher saw a small value share increase in 2019, which enabled it to retake the lead in skin care in value terms, which it lost to Laboratoires Pierre Fabre in 2014. However, despite seeing a marginal share decline, Pierre Fabre remained hot on its heels, and it is possible that this position will change once again in the forecast period.

2020 AND BEYOND

COVID-19 impact

Skin care is now expected to see a decline of more than 1% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This is marginally lower than the decline of less than 1% forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within skin care

Although overall skin care is expected to see a negligible decline in demand in 2020 due to COVID-19, the performances are expected to vary widely across categories. A boom is expected in demand for hand care products, especially premium hand care products, due to the drying impact of the frequent use of hand sanitisers.

Recovery and opportunities

The impact of COVID-19 on the demand for skin care products is expected to be negligible in 2020, and is not expected to have an effect beyond this year. Indeed, as the country is expected to gradually return to normal after the pandemic, current value growth rates are expected to gradually rise over the forecast period, as consumers gain more confidence and players launch products to attract consumers back to value-added products.

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