Having declined sharply during 2020, retail constant value sales of skin care (2021 prices) stabilised in 2021. Skin care demand was more resilient than in some other beauty and personal care categories, such as colour cosmetics and fragrances.
Organic and natural brands are growing in popularity in both premium and mass skin care. They are gaining ground on the established brands of multinationals that have not yet made the shift towards clean beauty (by shortening their formulas).
Health and beauty specialists remained the dominant distribution channel for skin care during 2021, ahead of chemists/pharmacies and modern grocery retailers. However, the former lost significant retail value share during 2020 due to pandemic restrictions and only partially made good this loss during 2021.
Over the forecast period, organic and natural skin care are expected to see strong growth in demand. This will lead to multinationals, such as Henkel with NAE, L’Oréal with La Provençale Bio and Gemey Maybelline Garnier with Garnier Bio, accelerating their presence within natural skin care by expanding their existing ranges, launching new ones, or revisiting the composition of current products.
As the green trend continues to gather pace in France, this will affect not only the composition of products within skin care, but also the way in which products are produced and packaged. As a growing number of consumers are aiming for a zero-waste lifestyle, minimalist packaging and recycling, and local and eco-responsible sourcing will become key purchasing criteria for consumers concerned about the impact products they purchase have on the environment.
E-commerce will continue to grow in popularity as a distribution channel for skin care during the forecast period, putting renewed pressure on beauty specialist retailers. Local consumers, particularly younger ones, will continue to grow more comfortable shopping for skin care online.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Skin Care research and analysis database.
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