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Country Report

Skin Care in

Skin Care in Kenya

Jun 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 introduces “maskne” to Kenya, as consumers don face masks to protect themselves

Following the outbreak of COVID-19 in Kenya, consumers were directed to wear personal protection equipment such as face masks in public spaces in order to protect themselves and others from the COVID-19 virus. With the prolonged use of face masks, however, came a rise in skin problems as masks caused acne and skin irritation for many consumers in Kenya.

Self-care trend stimulates skin care as e-commerce is boosted by home seclusion

Another measure taken by authorities to restrict the spread of COVID-19 in Kenya was to advise citizens to remain at home as much as possible in 2020. With more time spent at home, consumers had more time to focus on self-care and to occupy themselves through pamper sessions.

Shipping companies import bulk products for middle class consumers

In 2020, companies such as Malahide Shipping, Kentex Cargo, and Savo – all of which are well-known distributors of skin care products – began to import skin care products in bulk at cheaper rates. These companies allow consumers to have products delivered to the companies’ foreign addresses that consumers cannot access in Kenya, and the companies then ship these products to Kenya for a small fee.

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Samples

Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Kenya market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Kenya?
What are the major brands in Kenya?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Kenya - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 introduces “maskne” to Kenya, as consumers don face masks to protect themselves

Self-care trend stimulates skin care as e-commerce is boosted by home seclusion

Shipping companies import bulk products for middle class consumers

RECOVERY AND OPPORTUNITIES

Natural skin care is on the rise as consumers become more informed

K-beauty to take Kenya by storm

Brands ramp up promotional activities to attract cash-strapped consumers

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2015-2020
Table 2 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Skin Care: % Value 2016-2020
Table 4 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 5 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 6 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Kenya - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Skin Care in Kenya

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 introduces “maskne” to Kenya, as consumers don face masks to protect themselves

Self-care trend stimulates skin care as e-commerce is boosted by home seclusion

Shipping companies import bulk products for middle class consumers

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Skin Care in Kenya - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 introduces “maskne” to Kenya, as consumers don face masks to protect themselves

Self-care trend stimulates skin care as e-commerce is boosted by home seclusion

Shipping companies import bulk products for middle class consumers

RECOVERY AND OPPORTUNITIES

Natural skin care is on the rise as consumers become more informed

K-beauty to take Kenya by storm

Brands ramp up promotional activities to attract cash-strapped consumers

CATEGORY DATA

Beauty and Personal Care in Kenya - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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