Africa’s beauty and personal care industry is growing, accelerated by its burgeoning young and fashion-conscious population, increasing spending power overall (accepting of the current inflationary environment) and growing levels of urbanisation. The industry’s potential has, in recent years, attracted major brands, with Fenty Beauty by Rihanna (the singer) and luxury company LVMH Moët Hennessy Louis Vuitton SA (GBO, with Linton’s Beauty World Ltd representing the brands in Kenya) being recent entrants.
The Kenyan consumer population is largely shifting towards digitisation, boosted by the younger generations of Millennials and Gen Z, whereby consumers are gaining wider awareness of available products and their benefits, alongside using e-commerce to make their purchases. Indeed, increasing internet connectivity in Kenya is heralding a stronger shift to e-commerce, which is posing challenges to some brick-and-mortar stores.
The majority of skin care products in Kenya are imported, with Korea serving as a significant import market. Indeed, consumers in Kenya are showing an increasing interest in “K-beauty” and Korean skin care products.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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