Skin care witnessed strong growth in current value terms in 2021 in the best annual performance for the category over the review period. Rising consumer interest in skin care continues to drive product development with multinational brands already well positioned to capture demand.
L'Oréal East Africa’s extended its Garnier skin care brand in 2021 with a new line of vitamin C products tapping into consumers’ growing affinity for natural products. Kenyans are becoming better informed about the negative impact that certain ingredients can have on the skin.
Demand for acne treatments continued to rise in 2021 as the impact of mask-wearing led to more sensitive and irritated skin. Kenyans are very conscious of their faces and spotless skin is therefore highly desirable.
Beauty and personal care has become a huge industry in Kenya buoyed by a rising middle class that appreciates luxury and is highly conscious of its looks. In skin care and most beauty and personal care categories, most products are imported from Asian and South American countries and are not made with black skin in mind.
Most skin care products in Kenya are imported into the country with Korea being a key import market. As a result, there has been a growing demand for Korean skin care brands, popularly known as K-Beauty.
In Kenya, many consumers are using social media to learn on how to take care of their skin and even produce home-made natural products that they can use on their skin. This is linked to a growing desire for more natural and organic skin care products that are kinder to the skin.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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