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Skin care was the new darling of the beauty and personal care market in 2019, with the highest growth rates. The increases in consumers’ disposable household income levels were transferred into this category.
In this very investment-intensive and high-tech competitive landscape, domestic companies were struggling to get the resources they needed to invest in research. As a result, they were resorting to more affordable tools.
Hemp was in high demand at the end of the review period. CBD as an ingredient recently appeared in a number of products, mostly creams.
Sales of skin care are now expected to see negative growth of 7% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to the 3% rise forecast in 2019 constant value terms in our 2020 edition published in February 2020 (pre-COVID-19).
Skin care is much better positioned to weather the storm than categories such as fragrances, as it benefits from a strong alignment with health, and associations with overall wellness as an ultimate expression of beauty. While the category is set to see negative growth across the board in 2020.
With awareness of health and cleanliness at the forefront of consumers’ minds as a result of the pandemic, products marketed with antibacterial properties may perform well. Similarly, products in small, portable packaging formats may appeal to consumers for on-the-go use outside the home.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Croatia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Skin Care in Croatia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.