Executive Summary

Jun 2019
PROSPECTS
Interplay between premiumisation and price promotions

Growth in skin care used to come mainly through premiumisation, which pushed up prices. However, there is another force at work in skin care, which works in the opposite direction: price promotions.

The more features a product has, the better

Lately, new launches tended to stack multiple functions in one product. Most products address the issue of skin moisturisation, while others deal with the deep cleansing.

Pharma beauty products are becoming increasingly popular

Croatian consumers who want to experience a sense of premium treatments tend to buy skin care products in chemists/pharmacies. This trend has been going on for some time.

COMPETITIVE LANDSCAPE
A mainly premium product portfolio ensures L'Oréal Adria’s lead

The clash between premium and mass products is visible in the competitive landscape in skin care: the two distinctive leaders each represent a different price segment. The leader L'Oréal Adria owes its lead to the high prices of the premium products it markets and sells, but the real winning card is the number of brands this group owns.

Beiersdorf diligently works for its second place

Although ranked second, the king of mass skin care, Beiersdorf (Croatia), creates the sense of being more active and innovative even than the leader. With a smaller group of brands (Nivea, Eucerin, Labello and Atrix) it manages to launch the by far biggest number of new products on the market during a given year.

New concepts for smaller players and newcomers

With strong consolidation at the top and a pretty packed competitive environment, new players have a hard time introducing themselves to consumers. The general belief is that there is not much to offer aside from the product portfolio already offered on the market.

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Skin Care in Croatia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Croatia?
  • What are the major brands in Croatia?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Skin Care in Croatia - Category analysis

HEADLINES

PROSPECTS

Interplay between premiumisation and price promotions
The more features a product has, the better
Pharma beauty products are becoming increasingly popular

COMPETITIVE LANDSCAPE

A mainly premium product portfolio ensures L'Oréal Adria’s lead
Beiersdorf diligently works for its second place
New concepts for smaller players and newcomers

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2013-2018
Table 2 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Skin Care: % Value 2014-2018
Table 4 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 6 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Croatia - Industry Overview

EXECUTIVE SUMMARY

Growth continues, but at a slower pace
Natural ingredients and no preservatives are important
The rise of local players
Bloggers and influencers shape new product launches
Moderate value growth is expected

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources