Skin care in general has a bright future in Croatia, with demand set to continue rising over the forecast period. Much of the volume growth anticipated in the category over the forecast period is set to be accounted for by more expensive products that offer added value and promise excellent results, especially those with a dermatological or quasi-dermatological positioning.
By the end of the review period, e-commerce has already developed into a key distribution channel for skin care in Croatia. The forecast period is set to see further development and growth in online sales of skin care, although it is expected that growth will be somewhat slower than during the review period, when the dynamic expansion of e-commerce in Croatia was spurred by the COVID-19 pandemic during 2020 and 2021.
Until recently, high-frequency skin care treatments were available only in beauty salons, generally those that specialise in high-end skin firming treatments. However, following the restrictions that were placed on the ability of such establishments to provide services at the peak of the COVID-19 pandemic and in light of recent technological advancements, high-frequency skin care appliances are now available for home use.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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