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Country Report

Skin Care in

Skin Care in Japan

25 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Wrinkle reduction brings tremendous success for anti-agers

Japanese skin care was greatly driven in 2017 by dramatic development in anti-agers. In January 2017, Pola Cosmetics Inc launched an immediately successful new anti-ager serum, Wrinkle Shot, the first product officially qualified as quasi-drug, claiming efficacy in wrinkle reduction with the company’s originally-developed NIE-L1.

Powerful demand from tourists supports skin care growth

In 2017, Japan received the highest number of foreign tourists in history, 29 million, according to the Japan National Tourism Organization. Although per capita shopping expenditure has declined since 2013 when inbound tourism dramatically surged, beauty and personal care remains popular among Chinese visitors, the largest group among inbound tourists.

Diversified unit price performance

Premiumisation was a key trend in skin care towards the end of the review period, driving unit price growth. Volume decline or stagnation is inevitable due to the demographic changes in Japan.

COMPETITIVE LANDSCAPE

Domestic players continue to dominate

Japanese skin care was largely dominated by domestic players over the review period. Within the top 10 companies, nine are Japanese manufacturers (Procter & Gamble Japan KK being the one international company).

Shiseido Co Ltd maintains the leading position

Shiseido Co Ltd remained the clear leading player in skin care in 2017. The company is an iconic Japanese skin care player, having been founded in 1872.

Pola Cosmetics rapidly gains share in skin care

Fifth-placed Pola Cosmetics Inc recorded a strong value share gain in 2017. The company’s iconic Wrinkle Shot, launched in January 2017, became a hit in Japanese beauty and personal care, resulting in the company’s highest profit in its history.

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Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Japan?
What are the major brands in Japan?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Japan - Category analysis

HEADLINES

PROSPECTS

Wrinkle reduction brings tremendous success for anti-agers

Powerful demand from tourists supports skin care growth

Diversified unit price performance

COMPETITIVE LANDSCAPE

Domestic players continue to dominate

Shiseido Co Ltd maintains the leading position

Pola Cosmetics rapidly gains share in skin care

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2012-2017
Table 2 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 8 NBO Company Shares of Skin Care: % Value 2013-2017
Table 9 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 11 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 14 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 15 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Japan - Industry Overview

EXECUTIVE SUMMARY

Continued growth supported by tourists and stable domestic demand

Success continues to be seen in products with added value or unique positioning

Domestic players continue to lead beauty and personal care

Innovative anti-ageing skin care products put a focus on efficacy

Positive growth forecast from continuation of existing trends

MARKET DATA

Table 17 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 23 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Skin Care in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Wrinkle reduction brings tremendous success for anti-agers

Powerful demand from tourists supports skin care growth

Diversified unit price performance

COMPETITIVE LANDSCAPE

Domestic players continue to dominate

Shiseido Co Ltd maintains the leading position

Pola Cosmetics rapidly gains share in skin care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Skin Care in Japan - Category analysis

HEADLINES

PROSPECTS

Wrinkle reduction brings tremendous success for anti-agers

Powerful demand from tourists supports skin care growth

Diversified unit price performance

COMPETITIVE LANDSCAPE

Domestic players continue to dominate

Shiseido Co Ltd maintains the leading position

Pola Cosmetics rapidly gains share in skin care

CATEGORY DATA

Beauty and Personal Care in Japan - Industry Overview

EXECUTIVE SUMMARY

Continued growth supported by tourists and stable domestic demand

Success continues to be seen in products with added value or unique positioning

Domestic players continue to lead beauty and personal care

Innovative anti-ageing skin care products put a focus on efficacy

Positive growth forecast from continuation of existing trends

MARKET DATA

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