The local government's announcement that from March 2023 the wearing of face masks, both indoors and outdoors, will be left to the discretion of the individual, is likely to increase opportunities for consumers to enjoy greater freedom and should provide a tailwind for skin care over the forecast period. Therefore, many brands are strengthening their offer of facial cleansers in anticipation of a stronger return to wearing, and therefore needing to remove, cosmetics.
As a result of consumers' access to considerable information in the public space, they are no longer intimated by the number of skin care products available and the various ingredients that may be suitable for them. Inflation has also fuelled this trend by making consumers more cautious about their spending patterns.
The concept of personalisation is now well-established in Japan, such as online diagnostics, but consumers will consider it worth paying more for services and products that can be reliably assured of being the most suitable for their needs. Therefore, one of the differentiation strategies used by premium skin care brands is to utilise digital technology and DNA testing to fulfil these demands.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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