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Country Report

Skin Care in

Skin Care in Morocco

25 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Changing lifestyles drive growth

Skin care in Morocco has strong potential for growth. Women became more educated and the number of working women increased.

Social media contributes to retail value growth

Generation Y and Z consumers were increasingly influenced by social media over the review period. They followed bloggers and vloggers, read product reviews, and sought recommendations in forums.

Skin care brands focus on product development to boost sales

Skin care continued to register strong retail current value growth in 2017. Many brands, including La Roche-Posay, L’Oréal Paris and Bioderma – introduced new products every quarter.

COMPETITIVE LANDSCAPE

Homemade products compete indirectly with mass skin care brands

Homemade and natural recipes compete indirectly with major skin care brands in Morocco. Most, if not all, women have one homemade recipe that they use weekly.

Skin care brands include natural components

To address competition from homemade products and natural recipes, mass brands started to include natural ingredients such as argan oil, shea butter and aloe vera. Also, these mass brands reduced the usage of artificial ingredients in response to changing consumer preferences.

Companies based in social media marketing to keep up with the competition

To increase brand and consumer awareness, some brands collaborate with social media bloggers and vloggers. They talk objectively about products’ features and benefits.

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Samples

Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Morocco?
What are the major brands in Morocco?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Morocco - Category analysis

HEADLINES

PROSPECTS

Changing lifestyles drive growth

Social media contributes to retail value growth

Skin care brands focus on product development to boost sales

COMPETITIVE LANDSCAPE

Homemade products compete indirectly with mass skin care brands

Skin care brands include natural components

Companies based in social media marketing to keep up with the competition

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2012-2017
Table 2 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 8 NBO Company Shares of Skin Care: % Value 2013-2017
Table 9 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 11 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 14 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 15 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Morocco - Industry Overview

EXECUTIVE SUMMARY

Category benefits from positive economic conditions

Competition rising among beauty and personal care brands

Innovation through better customisation

Social media shapes consumer preferences

Mass beauty and personal care brands expand their distribution channels

MARKET DATA

Table 17 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 23 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Skin Care in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Changing lifestyles drive growth

Social media contributes to retail value growth

Skin care brands focus on product development to boost sales

COMPETITIVE LANDSCAPE

Homemade products compete indirectly with mass skin care brands

Skin care brands include natural components

Companies based in social media marketing to keep up with the competition

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Skin Care in Morocco - Category analysis

HEADLINES

PROSPECTS

Changing lifestyles drive growth

Social media contributes to retail value growth

Skin care brands focus on product development to boost sales

COMPETITIVE LANDSCAPE

Homemade products compete indirectly with mass skin care brands

Skin care brands include natural components

Companies based in social media marketing to keep up with the competition

CATEGORY DATA

Beauty and Personal Care in Morocco - Industry Overview

EXECUTIVE SUMMARY

Category benefits from positive economic conditions

Competition rising among beauty and personal care brands

Innovation through better customisation

Social media shapes consumer preferences

Mass beauty and personal care brands expand their distribution channels

MARKET DATA

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