The rate of growth in retail constant value sales of skin care continued to slow during 2021. Since the onset of the pandemic, more time spent at home has led some consumers to abandon their daily skin care routines.
L'Oréal Maroc remained the largest player in skin care during 2021, just ahead of Beiersdorf Maroc SA. L’Oréal’s extensive brand portfolio includes the likes of L'Oréal Dermo-Expertise, La Roche-Posay, Garnier Skin Naturals and Vichy.
The distribution of skin care in dominated by health and beauty specialists, particularly chemists/pharmacies and beauty specialists, with modern grocery retailers, direct selling and drugstores/parapharmacies also a significant presence. However, the dominance of the former two channels is gradually being undermined as skin care distribution widens.
The rate of growth in retail constant value sales of skin care will accelerate during 2022 and remain robust throughout the forecast period, supported by urbanisation and an anticipated post-pandemic economic rebound. However, the latter could be undermined by mounting inflationary pressure during the early part of the forecast period, which will serve to make local consumers more price sensitive.
The number of skin care products utilising organic and natural ingredients is set to increase during the forecast period. Many of these products will be made by small domestic players, particularly co-operatives.
E-commerce will grow in importance as a distribution channel for skin during the forecast period. Affluent urban consumers (particularly younger ones) will become ever-more comfortable shopping for these products online, appreciating the wide product offer, competitive pricing and convenience offered by this channel.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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