The forecast period is expected to see skin care continue to register rising sales in Morocco as local consumers increase their spending on a variety of different skin care products, many of which complement each other. It is very unlikely that maintaining a youthful appearance will become any less important for local women before the end of the forecast period, with having soft, elastic and young-looking skin set to remain a key element of feminine beauty.
Mass anti-agers is expected to register a particularly dynamic sales performance over the forecast period, with the desire to look younger set to remain the primary motivation for many women to use skin care products on a daily basis. In particular, the affluent urban professionals form the core consumer base for mass anti-agers are increasingly likely to begin using these products as early as when they are in their mid-30s in order to nourish the skin and minimise the chances that they will develop deep lines and wrinkles as they age.
There are no major threats expected to emerge during the forecast period that would put serious pressure on sales growth in skin care. While the challenging economic situation and the rising cost of living have the potential to diminish discretionary spending, a situation which would have negative implications for demand for skin care, spreading affluence, rising female participation in the workforce, urbanisation and the increasing importance of maintaining a well-groomed appearance for social and professional success are all expected to spur growth in demand across various categories of skin care during the forecast period.
Average unit prices in skin care are expected to see upwards movement in constant 2022 price terms over the forecast period and this set to be largely due to the impact of high inflation, which has led to soaring production distribution costs for skin care manufacturers. In addition, skin care is a category in which manufacturers must constantly focus on innovation and engage in research to develop to new products and the higher cost of doing business has forced category players to increase their spending on research and development.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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