Skin Care in Bolivia

PROSPECTS

Use of natural ingredients increases across skin care

The use of natural ingredients in the formulations of skin care products has been imposed on many brands as an element valued by consumers when choosing their purchases. Skin care has a high participation of national players, many of them artisanal and family businesses that use natural and indigenous products for their formulations.

Skin care products concentrate on mass segment

Skin care in Bolivia is dominated largely by mass products. Direct selling is the main sales channel for skin care, with its extensive network of promoters and long history in the country allowing it to consolidate mainly in urban areas, which account for the largest sales volumes.

Facial care products see constant innovation

The product offering for skin care has gone from general use products to those satisfying more specific needs, especially in mass products, where sales are most significant. Mass products have looked to innovation and the development of new products is constant, seeking to meet the needs of increasingly specific groups.

COMPETITIVE LANDSCAPE

Yanbal Bolivia leads skin care due to consumer loyalty

Yanbal Bolivia maintained its leading position in skin care in 2018. The company supports its sales with a large selling network.

Belcorp creates consumer awareness with new product developments

Corporación Belcorp Bolivia benefits from strong distribution due to the strength of its direct selling network, which enables it to reach the majority of consumers in Bolivia. In addition, the company’s L’Bel brand focusses on facial skin care and offers a wide portfolio of value-added products, which it constantly promotes.

International brands lead skin care

International brands continued to lead skin care in Bolivia in 2018. In addition, international manufacturers support their products through advertising and strong distribution networks.

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