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Skin care in Bolivia is dominated largely by mass products. Direct selling is the main sales channel for skin care, with its extensive network of promoters and long history in the country allowing it to achieve strong sales.
Facial care in Bolivia evolved in 2019 and saw product innovation, specifically with a focus on moisturising properties. For example, Alta Estética SRL, the domestic distributor of Natura, launched a prebiotic face cream with increased moisturising benefits.
Yanbal launched an online skin care advice platform in 2019 to help consumers identify the correct products for their specific facial care needs. The virtual platform offers a series of simple questions regarding skin problems and daily routine before offering consumers information regarding their skin needs and recommending products.
Sales of skin care are now expected to decline by 5% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 1% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
By the end of 2020, the majority of product areas within skin care are expected to see retail volume and value at constant 2019 prices decline. However, facial cleansing wipes will see demand boosted by the events of 2020, being purchased by many in order to sanitise their faces in the hope of preventing the spread of the virus, particularly while away-from-home.
As consumers begin to spend more time away-from-home once more as the lockdown eases, sales growth for skin care will begin to normalise. The rest of the forecast period will be expected to see fairly muted value growth at constant 2019 prices, due to ongoing economic uncertainty.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Bolivia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.