Skin Care in Bolivia

PRE-COVID-19 PERFORMANCE

Mass products and direct selling drive growth via innovation in 2019

Skin care in Bolivia is dominated largely by mass products. Direct selling is the main sales channel for skin care, with its extensive network of promoters and long history in the country allowing it to achieve strong sales.

Mass products offer attractive innovation in 2019 including prebiotic facial moisturisers

Facial care in Bolivia evolved in 2019 and saw product innovation, specifically with a focus on moisturising properties. For example, Alta Estética SRL, the domestic distributor of Natura, launched a prebiotic face cream with increased moisturising benefits.

Yanbal offers online advice in 2019 while Beiersdorf offers clarifying general purpose body care

Yanbal launched an online skin care advice platform in 2019 to help consumers identify the correct products for their specific facial care needs. The virtual platform offers a series of simple questions regarding skin problems and daily routine before offering consumers information regarding their skin needs and recommending products.

2020 AND BEYOND

COVID-19 impact

Sales of skin care are now expected to decline by 5% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 1% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within skin care

By the end of 2020, the majority of product areas within skin care are expected to see retail volume and value at constant 2019 prices decline. However, facial cleansing wipes will see demand boosted by the events of 2020, being purchased by many in order to sanitise their faces in the hope of preventing the spread of the virus, particularly while away-from-home.

Recovery and opportunities

As consumers begin to spend more time away-from-home once more as the lockdown eases, sales growth for skin care will begin to normalise. The rest of the forecast period will be expected to see fairly muted value growth at constant 2019 prices, due to ongoing economic uncertainty.

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