Skin care recorded phenomenal growth rates in 2021, with dermocosmetics and premium products performing strongly, in addition to moisturisers and treatments such as anti-agers. Moreover, many consumers continued to apply skin care treatments at home, a habit that continued from 2020 after difficulties attending beauty salons since the start of the pandemic, while hand care continued to be appreciated for its moisturising properties as hands have been left dry through the continuous use of sanitising products.
Dermocosmetics recorded much higher than average value growth compared to skin care as a whole in 2021, following the growth trend of 2020. An increasing number of Chileans are turning their attention to skin care products that are especially formulated for them.
L'Oréal strengthened its leadership of skin care in 2021 with notable share gain and impressive value growth. The company readjusted distribution for its mass brands, increasing their presence in e-commerce, while it also focused on its most profitable product ranges, including its dermocosmetics, a segment that it dominates.
The purchase of skin care often involves considerable research and brand comparisons, with e-commerce retailers focusing on maximising their platforms to help consumers visualise possible options and evaluate their suitability prior to visiting a physical store. This is an opportunity for players to develop a more dynamic and friendly e-commerce platform that becomes an attractive tool for customers by improving their shopping experience.
As Chileans become increasingly aware of their own skin conditions and skin health, the purchasing process will be extended, with many consumers researching products online before buying. Specific requirements are becoming increasingly valued by many consumers.
In a maturing category such as skin care, products that demonstrate innovation and sustainability will have the great opportunities in a market that is increasingly informed and eager to receive news. Local consumers are becoming increasingly well-informed and although brand value will remain valid, the composition and origin of the ingredients will also becoming increasingly relevant as part of the purchasing process.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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