Executive Summary

Jun 2019
PROSPECTS
Facial products account for most sales

Facial care products are usually the major driver of sales in the overall skin care category. Consumers believe that taking care of their face is the major task in terms of beauty maintenance.

Body care revives

Body care saw very limited attention from consumers during the review period. Consumers believe that most attention should be paid to the maintenance of facial skin, with body care having only a secondary role.

Face masks and cleansing products are popular

Sales of skin care products are reflective of the general fashion for some specific products in market. For example, demand for anti-ageing products is one of the more constant trends in market, registered throughout the review period.

COMPETITIVE LANDSCAPE
The strong performance of Bioderma

Bioderma is a very good example of consumers shifting to premium problem-solving products in Lithuania. Sales of Bioderma skin care products demonstrated very good results in both body care and facial care in 2018.

Private label develops well

Although premium body care products have seen strong growth, private label products, such as the Isana private label brand from the major drugstore/parapharmacy chain Drogas, and the Nida private label line from the largest modern retail chain, Maxima, demonstrated strong performances in 2018. These products have been well-received by consumers, who are looking for good value for money in body care products.

Biok declines

The major local beauty and personal care manufacturer, Biok, declined in skin care in 2018. In general, the company still benefits from the popularity of its core skin care brand Margarita.

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Skin Care in Lithuania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Lithuania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Lithuania?
  • What are the major brands in Lithuania?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Skin Care in Lithuania - Category analysis

HEADLINES

PROSPECTS

Facial products account for most sales
Body care revives
Face masks and cleansing products are popular

COMPETITIVE LANDSCAPE

The strong performance of Bioderma
Private label develops well
Biok declines

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2013-2018
Table 2 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Skin Care: % Value 2014-2018
Table 4 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 6 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Quality and problem-solving are in demand
Unexpected performances for different categories
The usual suspects, private label growth and the slowdown of a local prodigy
Micellar water remains popular; sheet masks grow in popularity
Steady development, with a moderate positive forecast

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources