Facial care products are usually the major driver of sales in the overall skin care category. Consumers believe that taking care of their face is the major task in terms of beauty maintenance.
Body care saw very limited attention from consumers during the review period. Consumers believe that most attention should be paid to the maintenance of facial skin, with body care having only a secondary role.
Sales of skin care products are reflective of the general fashion for some specific products in market. For example, demand for anti-ageing products is one of the more constant trends in market, registered throughout the review period.
Bioderma is a very good example of consumers shifting to premium problem-solving products in Lithuania. Sales of Bioderma skin care products demonstrated very good results in both body care and facial care in 2018.
Although premium body care products have seen strong growth, private label products, such as the Isana private label brand from the major drugstore/parapharmacy chain Drogas, and the Nida private label line from the largest modern retail chain, Maxima, demonstrated strong performances in 2018. These products have been well-received by consumers, who are looking for good value for money in body care products.
The major local beauty and personal care manufacturer, Biok, declined in skin care in 2018. In general, the company still benefits from the popularity of its core skin care brand Margarita.
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This industry report originates from Passport, our Beauty and Personal Care market research database.