While in previous years Indonesian consumers have proven reluctant to experiment with new skin care products, this is changing. This change in attitude has been triggered by the maturing of the Millennial and Gen Z populations, who want everything to be instant, including the effects of skin care.
The COVID-19 crisis has brought notable changes in trends in the world of health and beauty. Due to the implementation of stay at home measures, people were left with fewer social interactions but more time to care for themselves at home.
Unilever remained the clear leader in skin care in 2021, being the only player with a double-digit value share thanks to the wide distribution reach and affordable prices offered by brands such as Pond’s and Fair & Lovely. This company however is experiencing an ongoing decline in its value share, with this chiefly due to a growing focus on halal certification, which moved sharply into the spotlight due to the government announcing new halal controls in 2019.
Indonesian consumers love anything that claims to provide a whitening/glowing effect. This consumer preference is partially triggered by the growing influence of Korean culture and the images of fair, glowing, healthy-looking skin seen in the media.
The skin care market in Indonesia is very distinctive. It has seen a notable rise in local brands, with a number of local entrepreneurs making their own brands of local skin care.
The COVID-19 crisis has increased public awareness of the importance of using skin care and body care products that contain safe natural ingredients. The pandemic has made many consumers look for skin care products that can overcome issues related to the wearing of face masks, such as acne.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Skin Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!