Skin Care in Peru

PRE-COVID-19 PERFORMANCE

Healthy and ethical lifestyles begin to influence skin care

Healthy lifestyles and ethical living trends continued to develop in Peru in 2019, boosting interest in products which are not tested on animals and with cruelty-free claims. Consumers are also recognising the benefits of some natural ingredients in skin care, which are promoted in particular on social media sites, driving demand for natural, functional cosmetics, although consumers continue to seek rapid and visible results.

New direct seller enters skin care in 2019

Nu Skin entered skin care in Peru March 2019. The company is a direct seller, offering premium non-dermocosmetic brands.

Players active in new launches in 2019

Genomma Lab Perú launched Teatrical towards the end of the review period with a strong advertising campaign. The company has expanded from acne treatments in which it has a large presence in Peru with its Asepxia brand and also offers its Cicatricure brand, which is positioned as an anti-wrinkle product, with a higher unit price than the new Teatrical brand.

2020 AND BEYOND

COVID-19 impact

Sales of skin care are now expected to decline by 2% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 3% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within skin care

Mass liquid/cream/gel/bar cleansers recorded the strongest constant 2019 value growth in 2019. Consumers sought the specific cleansing properties of these products in order to maintain or improve the appearance and purity of their complexion, although the strong growth was largely due to significant price hikes over the course of the year as consumers switched to more expensive brands as a first step towards trying premium formats.

Recovery and opportunities

Skin care is expected to return to low constant 2019 value growth in 2021, with rates accelerating throughout the forecast period to 2024.

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