Premium skin care brands and some specialised skin care manufacturers were forced to adjust their sales strategies in 2020 and 2021 in response to the outbreak of COVID-19. Due to Peru’s COVID-19 measures potential customers were unable to try these products at points of sales, while in some cases, such as for example Mary Kay, companies were forced to close their experience centres.
Social media is helping to raise awareness of the importance of a regular beauty or skin care routine as well as the importance of using the proper products for each type of skin. There are a growing number of online tutorials available as well as a wide range of targeted advertisements that can be found on many different platforms, including TikTok, Facebook, YouTube, and Instagram.
Skin suffered heavy losses in 2020 as sales were hit by home seclusion and consumers looking to reign in their spending on non-essentials; however, the category started on the path to recovery during 2021 as consumers started to return to more active lifestyles. Dermocosmetics skin care was one the most dynamic categories in 2021 with it benefiting in part from the fact that consumers were not spending on clothes, shoes or handbags.
During 2021, value sales of moisturisers and treatments and anti-agers witnessed a strong recovery and it is expected that by 2022 these products will have recovered to 2019 sales levels. However, there is still plenty room for growth because many Peruvians have never used these products and are unaware of the results that can be achieved.
Facial care will likely continue to dominate sales of skin care in Peru because consumers are generally more willing to purchase a variety of products for their face than their body. For example, consumers will often purchase facial cleansers, moisturisers and treatments, anti-agers and face masks.
Skin care companies are constantly investing in research and development to keep up with or stay ahead of the competition, with this resulting in a regular stream of new products entering the market. For example, during 2021 Unique introduced new innovations in skin care under its leading Yanbal brand, which included products with natural properties that come from fruits and vegetables such as Lucuma, Camu Camu, Cat's Claw, and Uchuva, all of which have their roots in Latin American.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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