Skin care is expected to maintain low and stable volume sales over the forecast period, with value higher due to inflationary pressures and the fact that specialised products in high-end skin care come at high prices (for those who can afford them). Indeed, the dampened sales expected are attributed to the ongoing economic uncertainty for consumers, with many people trading down or postponing purchases of more expensive products.
Body skin care is expected to see an influx of economy brands over the forecast period, as players target their products to meet the demands of price-sensitive consumers. Body skin care looks after a less delicate area than facial skin care, thus consumers are more willing to trade down to more basic products – which they are less inclined to do when it comes to the sensitive skin on the face.
Hydration is the number one priority for facial, body, and hand care. As such, it is expected for skin care products to maintain a focus on hydration, as it seems to be number one necessity for consumers.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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