The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Skin care remained an important category within beauty and personal care in Guatemala, supported by steady demand in 2019 for a range of different products and associated benefits that suit most budgets. Local consumers have become increasingly aware of the advantages of maintaining even a basic skin care routine through to more specific products that have expanded into segmentation that include babies and men, with brands such as Nivea for Men increasing the latter’s popularity due to consumer trust in its quality and strong global reputation.
Demand for larger value categories such general purpose body care and basic moisturisers remain steady and are more accessible to a wider audience, while the most common specific benefits offered by moisturisers such as firming, whitening and extra moisturisation appeal to mid- to high-income consumers. Innovation is mainly seen in terms of more specialised products that target different skin problems including extremely dry skin, or those who suffer from acne, supporting stable volume growth for mass acne treatments.
Skin care remained a fragmented competitive landscape in 2019, led by direct selling company Belcorp Guatemala SA, which gained further value share through its popular brands L'Bel and Ésika. Belcorp offers a wide product portfolio comprising facial and body skin care products, and promoted by it large sales force, both in urban and rural areas of the country.
Value sales of skin care are now expected to decline by 3% in 2020 at constant 2019 prices in light of the impact of COVID-19. This compares to an expected 1% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Declining volume sales are predicted for body care, and much of facial care including basic moisturisers, lip care and hand care, with premium products more impacted than mass for many of these products. Despite increased handwashing amongst the local population as encouraged by the authorities and personal care players to promote their antibacterial bar and liquid soaps, demand for hand care is not set to be positively influenced by this trend.
Skin care is set to make a tentative recovery from 2021 onwards, although demand for body care, hand care, and skin care sets/kits will remain weaker in volume terms compared to the review period.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Guatemala with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.
The Skin Care in Guatemala market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.