The COVID-19 pandemic, which resulted in restrictions on mobility and led to home isolation, forced consumers to explore e-commerce to make even simple daily purchases. These events resulted in people becoming more accustomed to exploring and making purchases online, which forced retailers to expand their online presence.
The pandemic had a positive impact on sales of skin care products, because the home isolation that was triggered by COVID-19 resulted in people working from home, which ultimately meant that they had more time to focus on skin care routines, which was not possible pre-pandemic. Also, this investment in skin care routines resulted in people purchasing slightly more premium products.
Celebrities launching their own product lines, especially in the fashion industry, has become a common trend in India. However, celebrities are now also focusing on other areas, such as beauty and personal care.
Anti-agers are largely used by middle-aged women – in most cases, the target audience for companies has been women aged over 35. The objective of these products is to delay the ageing process, and they can be used on the face, such as under the eyes, and on the neck.
For a long time, skin care companies have been experimenting with technological innovations to aid in the production of products that suit different skin types. Artificial intelligence in recent years has become the one technology which major companies experiment with, blending skin care with technology to get suitable insights into building safe and suitable formulations.
During the last few years, there has been increasing demand for products that are labelled as Ayurvedic. The reason for this is that there is increasing awareness and knowledge amongst consumers about Ayurveda.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Skin Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!