Skin Care in India

PROSPECTS

Brands shift focus from selling to educating consumers about skin care in effort to build lasting relationships

As the number of players in the skin care space increases in India, manufacturers have to work harder to add value and create differentiation to build long-term relations with consumers. As most consumers are not fully aware of the available products or knowledgeable about their skin concerns and solutions, manufacturers are ensuring that their retail outlets have well-trained staff that can educate the clientele and offer the most apt solutions for their skin concerns.

Premiumisation and foreign investments continue in Ayurvedic skin care

The traditional Indian practice of Ayurveda continues to receive attention from consumers that are seeking solutions for their skin care needs. This is mainly because the practice of Ayurveda involves using of natural ingredients to solve any health or skin issues.

Sharing a philosophy that is environmentally friendly

Traditionally, skin care companies have carried a negative image for product testing on animals, products having chemicals, having production processes that are not environmentally friendly, etc. However, as social and government organisations continue sharing their voices about saving the earth, demand for eco-friendly, vegan and organic products is spreading quickly.

COMPETITIVE LANDSCAPE

Hindustan Unilever retains its top spot in skin care

In 2018, Hindustan Unilever retained its leadership position in skin care. The company experienced healthy growth during the year across different product categories such as facial, hand and body care.

New local players continue intensifying competition

The Indian beauty industry continues to witness the launch of new domestic players, which have been sparse in the country, even though the competitive landscape is largely dominated by foreign multinational players such as Unilever and L’Oréal. Domestic brands such as Forest Essentials have performed increasingly well in previous years.

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