Skin care is expected to be one of the best-performing categories over the forecast period in a generally stagnating market in Estonia. The ‘cult of youth’ is rising in Estonia and consumers are increasingly using skin care products such as anti-agers at a younger age.
Estonian skin care consumers can be divided into two groups: those demanding visible skin care results and those seeking natural and ethical claims. The former consumers are in the majority and products from the global majors with various active skin-improving ingredients, such as hyaluronic acid, are increasingly popular.
Nurme and Joik are the two most visible local brands in skin care in Estonia, with the former brand being more involved and offering a wider portfolio of products. Creams with hyaluronic acid, cleansers with micellar water and pure oils for the face create a good balance between being effective and natural.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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