Skin care is expected to be one of the best-performing categories in the beauty and personal care-industry over the forecast period, despite the already strong performance registered during the review period. While the rate growth is expected to slow somewhat in real value terms, due to rising maturity, consumers have grown accustomed to devoting a considerable amount of time to their skin care routines, in keeping with the trend towards at-home indulgence, which was facilitated by the pandemic.
Demographics will continue to shape the development of the category during the forecast period. With the population growing more ethnically diverse, as well as older, new opportunities for growth will emerge.
Going forward, premium skin care brands are likely to continue to be challenged by fast-moving domestic brands, which have an ability to respond quickly to local trends and preferences. Domestic brands like Ida Warg (vegan and cruelty-free ), Estelle & Thild (certified organic), Verso (which has a focus on specific ingredients such as vitamin A and retinol) and CAIA (created by well-known local social influencers) will continue to push new products into the market.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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