Fashionable, on-trend packaging, low prices and good quality skin care treatments are attracting younger consumers to Japanese variety stores such as Minisu and Mumusu in the United Arab Emirates. Millennials and Gen Z especially are enjoying the thrill of the bargain hunt and the visually appealing products that are unlike what you can buy at traditional beauty and personal care retailers.
The need to wear face masks due to the pandemic has also led to the emergence of “maskne”, a skin irritation resulting in acne and breakouts caused by mask-wearing and the resulting clogged pores. This has led to increasing demand for skin care solutions in order to combat maskne, driving sales of spot treatment products.
In 2020, Watsons entered the United Arab Emirates, its first store in the Middle East and its first exclusive franchise agreement worldwide, signed with Dubai-based retail conglomerate Al-Futtaim. The retailers launched an e-commerce portal (Watsons.
Creating engaging in-store experiences will be one important way to attract consumers back to brick-and-mortars. The United Arab Emirates, and specifically Dubai, is considered a beauty mecca and consumers are savvy about colour cosmetics and have access to a wide range of brands to choose from.
Awareness about the importance of maintaining healthy lifestyles is increasing among the United Arab Emirates populace as concerns over obesity, food sensitivity and people affected by disease continue to rise. However, perceptions of healthy living are shifting beyond just physical health and are including a more holistic view where food, exercise, mental health and broader lifestyle issues are seen a whole entity.
As discretionary income took a hit in the United Arab Emirates in 2020 and some people were cautious about spending, mini sizes proved popular, affordable to consumers while offering higher margins to companies. Most notable was the introduction of mini La Mer skin care.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Skin Care research and analysis database.
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