TikTok has taken the United Arab Emirates by storm where some self-styled influencers promote various at-home remedies, such as drinking chlorophyll water to clear acne, or promoting under-the-radar products which immediately fly off retailers’ shelves. Nevertheless, more well-known brands of skin care are also benefiting from social media promotion, including CeraVe, which did not have a particularly wide presence in the United Arab Emirates in previous years, and yet its ubiquity on TikTok has led to many stock-outs in most pharmacies in Dubai for long stretches of time.
DIY beauty routines and self-pampering continued to resonate in 2021, as increasing numbers of consumers were exposed to a wider range of at-home possibilities within beauty and personal care. Consumers continue to search for skin care that they perceive can help them “reset” or “rejuvenate” on the heels of a stressful couple of years as a result of the pandemic.
The premium segment of beauty and personal care was more negatively impacted by channel shifts as a result of the pandemic, especially in skin care and colour cosmetics. 2021 witnessed a marginal shift back due to major premium beauty channels readjusting their portfolios to emphasise skin care, especially “clean” concepts.
Multi-brand retailers are benefiting from consumers’ extensive research into the products they purchase. Instead of buying a range of products from one brand, many consumers like to search for “hero” skin care and have a range of brands that they use as part of their daily skin care routines.
The United Arab Emirates is home to a multitude of cosmetic surgery and aesthetic enhancement clinics that have the potential to eat into the sales of skin care, particularly the premium segment, due to greater interest in lasers, face tightening and pore shrinking services. In 2021, increasing numbers of niche clinics emerged, including the opening of a medical clinic specialising in teenage acne in Abu Dhabi.
Japan and South Korea are markets with strong domestic skin care lines, and the popularity of their products is growing globally, especially in the United Arab Emirates. The availability of Asian products is expected to increase, resulting in further fragmentation in mass and premium skin care.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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