The pandemic encouraged many consumers to start focusing on their health and wellbeing, due to health-related fears and anxiety. In an effort to look after their physical and mental health, many consumers adopted sophisticated skin care regimes as a way to cope as the pandemic led to rising stress levels due to home seclusion and financial concerns.
As the pandemic hit, the South African government placed restrictions on social movement and business operations in favour of public health, with the aim of reducing the spread of the virus. While these measures prevented and limited the spread, they had a detrimental effect on the local economy, leading to redundancies and reduced salaries.
As many South Africans looked to reduce their risk of exposure to the virus, they began to change where and how they shopped for products, including moving online. For others, it meant they chose to shop closer to home, avoiding large shopping centres and the increased foot traffic they historically attract.
General concerns and anxiety relating to the pandemic has encouraged South Africans to focus on their health and wellness. This trend was evident in many sectors of the economy, causing consumers to rethink not only what they put in their bodies but also what they apply to their skin.
As the pandemic intensified in South Africa, the importance of good hand hygiene was increasingly communicated to consumers. Hand sanitisers became mandatory for all consumers when entering retail outlets.
In response to the pandemic, the South African government imposed many restrictions in favour of public health, but they also had negative implications for businesses and consumers including declining disposable incomes and redundancies. In response, consumers have been searching for more affordable options, seeking price promotions and discounts, and trading down where possible.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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