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Learn moreJun 2019
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Skin care products containing natural ingredients and claiming to have no harsh chemicals are becoming increasingly available in South Africa. Local consumers on the other hand, are now more informed about the long-term effects of harsh chemicals on their skin and prefer natural products.
Facial care represents the biggest category with products such as moisturisers and anti-agers constituting an important part of many consumers’ skin care regimens. However, for low-income consumers, general purpose body care often acts as a substitute for facial care.
Local consumers look for products that are efficient and stand true to the skin care claims they make. While consumers are willing to pay marginally more for skin care that has been proven to address certain issues, the tough economic situation is making it more difficult for consumers to splurge on premium brands.
Unilever’s strong position within skin care is supported by its product portfolio which consists of heritage brands such as Dawn, Pond’s and Vaseline Intensive Care. These brands have a long-standing presence in the country and benefit from a strong consumer perception, known for their quality and affordability.
The leading five most popular brands in skin care are internationals. The popular perception in South Africa is that international brands of skin care are of better quality than local products, although this attitude is slowly changing, with the emergence of niche locally-manufactured brands.
Historically, international brands have sold standard products which they sell in European markets onto the African markets. No attention was paid to the fact that the African climate and skin is different and as such comes with different skin requirements.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Skin Care in South Africa market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.