Many skin care brands are using influencers as a form of marketing to reach a large audience, but various brands are also releasing different variants of skin care products to attract consumers. During the review period, skin care brands focused on creating and releasing products that offered access to ingredients such as retinol and hydrochloric acid.
Various skin care players have adapted and found new and innovative ways to help consumers with their skin needs, driving the acceleration of sales and the growth of skin care in South Africa. A new and innovative way in which skin care brands have addressed consumers’ skin problems is by using new technologies to help address any underlying skin care issues.
Despite the wide variety of skin care brands readily available in various department stores, drugstores and other retailers, some consumers have shifted from supporting large international skin care brands to supporting local skin care brands. South Africans are aware of the benefits of supporting local brands.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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