The skin care category returned to current value growth in 2021 after suffering decline in the previous year. The Philippine market continues to exhibit a significant demand for whitening as one of the benefits of skin care products.
Acne treatments performed strongly in 2020 because people were getting more acne and irritation from the constant wearing of masks. However, the wearing of masks declined dramatically in 2021, so that the performance of the previous year could not be maintained.
Skin care in the Philippines remained a fairly fragmented competitive landscape in 2021, with only the leading player Unilever holding a double-digit value share. The company offers a wide portfolio of popular and well-known brands, including Pond’s, Eskinol and Master, and benefits from strong distribution and a significant marketing budget.
Skin care’s predicted growth trajectory will be strongly linked to consumer confidence in terms of disposable incomes and the recovery of the local economy during the forecast period, the early part of which is likely to be characterised by enduring consumer uncertainty. Nonetheless, as consumers return to the workplace and greater in-person social contact, they are likely to place a greater focus on both their appearance and their wellbeing, especially in light of the impact of the pandemic on overall health-consciousness.
Local consumers are becoming increasingly well informed about the contents and ingredients of various skin care products, particularly as they had time to browse various websites and read reviews on blogs and social media posts whilst confined to their homes during the pandemic. A greater interest in organic skin care products using natural ingredients is likely with brands such as Ever Bilena making inroads by developing products with a more natural positioning but appealing to a mass market.
Following its impressive share gain and growth rate during the COVID-19 crisis, e-commerce has further potential to penetrate skin care over the forecast period. Brands increasingly understand that while the bulk of their sales tends to be through store-based retailers, consumers of skin care were exposed to e-commerce when they were unable to visit their preferred channels during the pandemic.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Skin Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!