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Learn moreJun 2019
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Facial care is by far the largest category within skin care, and saw strong current value growth in 2018. Acne treatments, and moisturisers and treatments were the fastest growing categories.
Over the review period, face masks saw healthy growth in value terms, driven by consumer demand for easy-to-use products which deliver multiple benefits. Brand loyalty in this category is low, and it is highly fragmented.
Like other beauty and personal care categories, skin care has relied on premiumisation and product innovation. Consumers are shifting away not only from products containing synthetic chemicals but also from brands that are not frequently updating their portfolios in terms of formats, formulations and benefits.
Skin care is a fragmented category, with many international and local players offering a wide selection of products in different price brackets. The category is dominated by international brands which have products in the mass segment.
Direct sellers have been successful in developing wide portfolios, supported by their sales representatives, who endorse products and maintain close relationships with customers to drive consumption. Natura, Avon and Belstar are all among the top five companies.
Consumer trends during 2018 favoured sales via hypermarkets and drugstores, while internet retailing and beauty specialist retailers gained traction among premium and dermo-cosmetic brands. Given the promotional activity of branded products in store-based retailers and online, direct sellers have seen their shares decline.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Colombia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Skin Care in Colombia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.