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Country Report

Skin Care in

Skin Care in Colombia

27 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers seek quality and value

Over the forecast period, the leading companies in skin care, both foreign and domestic, are expected to continue investing in product innovations, such as new packaging and application formats, improved formulations and more effective results. This will be a strategy to differentiate them from their competitors and to maintain or increase share.

Increased demand for natural skin care, with clean labels prominent

DIY beauty is becoming popular among millennials; according to Google, a 60% increase was registered in 2017 for skin care searches focusing on organic beauty, and detoxifying ingredients such as charcoal, baking soda and essential oils were the trending ingredients in 2017. Most users seem to be more interested in addressing concerns about getting rid of acne, blackheads, oily skin and hydrating their skin; increasingly customers want to recreate professional results at home and devote the same time and effort they put into caring for their face to the rest of their body.

Sun protection a must in skin care

Increasing cases of skin cancers reported in the country have raised consumer awareness about the usage of sun protection along with make-up, to the point where many cosmetics today contain sunscreen ingredients with a range of sun protection factors. However, skin damage is not simply due to the sun and anti-pollution claims will be under the beauty industry radar in the upcoming years.

COMPETITIVE LANDSCAPE

Dermocosmetic brands expected to accelerate in the future

Dermocosmetic/pharma brands are still gaining awareness and consumer interest in Colombia, especially as health professionals continue recommending such formulations by supporting the claims of having no preservatives and being natural-based for specific skin care needs. Eucerin is a masstige brand positioned between mass and dermocosmetics, with its products enjoying higher acceptance and recognition, and easily found in different retail outlets; other products such as Vichy, Bioderma, Avene and La Roche-Posay are found in enclosed cases in the traditional healthcare channel, drugstores/parapharmacies, enhancing the feeling of exclusivity and dermo-orientated use.

Direct selling competes aggressively for consumer awareness

Avon Colombia Ltda has led the group when it comes to female empowerment through beauty, entrepreneurship, and advocacy. The direct selling beauty company not only offers quality products at competitive prices but advocates for the health and wellbeing of women by raising breast cancer and domestic violence awareness through marathons and other campaigns.

Private label increases share in body care

Private label continued increasing share in 2017. The increasing growth of hard discounters in Colombia has also forced modern retailers to widen/reduce their offerings to balance the significant foot traffic switching to these players and attracting consumers with small and mid-sized brands.

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Samples

Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Colombia?
What are the major brands in Colombia?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Colombia - Category analysis

HEADLINES

PROSPECTS

Consumers seek quality and value

Increased demand for natural skin care, with clean labels prominent

Sun protection a must in skin care

COMPETITIVE LANDSCAPE

Dermocosmetic brands expected to accelerate in the future

Direct selling competes aggressively for consumer awareness

Private label increases share in body care

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2012-2017
Table 2 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 8 NBO Company Shares of Skin Care: % Value 2013-2017
Table 9 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 11 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 14 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 15 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Colombia - Industry Overview

EXECUTIVE SUMMARY

Economic recovery helps market achieve modest annual growth

Multifunctional products on the rise

Hard discounters and pharmacies continue to gain ground

Trend for natural products sign of consumers’ general health consciousness

Informed consumers and better shopping experiences drive growth in all beauty categories

MARKET DATA

Table 17 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 23 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Skin Care in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers seek quality and value

Increased demand for natural skin care, with clean labels prominent

Sun protection a must in skin care

COMPETITIVE LANDSCAPE

Dermocosmetic brands expected to accelerate in the future

Direct selling competes aggressively for consumer awareness

Private label increases share in body care

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Skin Care in Colombia - Category analysis

HEADLINES

PROSPECTS

Consumers seek quality and value

Increased demand for natural skin care, with clean labels prominent

Sun protection a must in skin care

COMPETITIVE LANDSCAPE

Dermocosmetic brands expected to accelerate in the future

Direct selling competes aggressively for consumer awareness

Private label increases share in body care

CATEGORY DATA

Beauty and Personal Care in Colombia - Industry Overview

EXECUTIVE SUMMARY

Economic recovery helps market achieve modest annual growth

Multifunctional products on the rise

Hard discounters and pharmacies continue to gain ground

Trend for natural products sign of consumers’ general health consciousness

Informed consumers and better shopping experiences drive growth in all beauty categories

MARKET DATA

SOURCES

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