Growth will be minimal over the forecast period. A continuing declining population will dampen volume sales.
The key trend in skin care is likely to be the growing penetration of multifunctional products. Many brands have already experimented with multi-benefit combinations, but this is becoming more ubiquitous, and consumers now expect this as standard in many products.
Latvians will increase their focus on clean, natural, and organic ingredients – a trend which was well underway during the review period but was accelerated by the pandemic and a back-to-basics approach. Increasing competition and the rise of e-commerce is prompting frequent and regular offers and promotions in premium-positioned skin care products, with players aiming to attract and retain consumers in a weakened economy.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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