Skin care still has a great deal of growth potential in Vietnam. Over the forecast period a double-digit current value CAGR is expected, supported by rising disposable incomes, further penetration of rural areas, and a continued focus on appearance at work and socially, as well as growing awareness of the importance of health and wellbeing.
Consumers’ desire to manage the visible signs of ageing presents the opportunity for players to introduce facial care products with attributes that can slow the visible signs of ageing. Brands’ social media activities are already raising awareness of the need to take care of the skin when reaching 25 years of age, to reduce the effects of ageing, while the ageing population in the country will also contribute to growth.
Over the review period skin care saw significant growth in sales via retail e-commerce, and this is set to continue in the forecast period. Owners of both premium and mass brands regularly launch promotional campaigns featuring discounts of up to 50%, or free gifts, such as handbags and skin care products, via online channels, including e-commerce, each month.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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