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Skin Care in
Vietnam

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Premium brands rise dramatically

In 2018, premium brands such as Shiseido, Estée Lauder, Nu Skin and Amway experienced strong value growth mainly thanks to the stronger economy, gradual increase in the average income, higher living standards and strong development of social networks. In the review period, people with a strong belief in the quality of premium brands were more willing and better able to spend money on expensive premium skin care products.

Anti-ager experiences the fastest growth rate

In 2018, anti-agers witnessed the fastest value and volume sales, largely due to the strong economic performance, higher living standards and many promotional events created by manufacturers to stimulate consumer interest in these products. In the review period, premium brands such as Shiseido, Estée Lauder and L'Oréal Vietnam continued to dominate the anti-ager category due to their high brand reputation.

Companies focus on increasing interaction with customers

In 2018, companies especially premium brands such as Shiseido, Ohui, Kielh and Vichy created various small workshops where customers could consult with sales representatives about their skin type, health and problems. Afterward, they would receive advice on how to take good care of their skin and be introduced to the skin care products that are most suitable for treating their skin type.

COMPETITIVE LANDSCAPE
Shiseido Cosmetic Vietnam maintains its lead

In 2018, Shiseido Vietnam held the leading position within premium beauty and personal care. Amongst beauty and personal care categories, skin care is one of the Shiseido’s biggest categories and it has been very successful due to offering so many product types with multiple added functions.

Prestige brands dominate premium segment

In 2018, prestige brands continued to dominate premium beauty and personal care, accounting for more than 90% of the total sales value and leaving small room for pharma brands like Avene, La Roche Posay and Vichy. It was mainly thanks to these companies’ huge efforts to expand their distribution networks to new markets by boosting online sales and investing in marketing activities.

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Skin Care in Vietnam

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Vietnam?
  • What are the major brands in Vietnam?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Skin Care in Vietnam - Category analysis

HEADLINES

PROSPECTS

Premium brands rise dramatically
Anti-ager experiences the fastest growth rate
Companies focus on increasing interaction with customers

COMPETITIVE LANDSCAPE

Shiseido Cosmetic Vietnam maintains its lead
Prestige brands dominate premium segment

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2013-2018
Table 2 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 5 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 6 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 7 NBO Company Shares of Skin Care: % Value 2014-2018
Table 8 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 9 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 10 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 11 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 12 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 13 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 14 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 15 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care experiences healthy growth in 2019
Online platform becomes the most effective sales channel
Premium brands start gaining sales value from mass market
Herbal and naturally positioned products are gaining popularity
Beauty and personal care is predicted to grow healthily

MARKET DATA

Table 16 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 17 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 21 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 22 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 23 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 24 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources