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Country Report

Skin Care in

Skin Care in Nigeria

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Population growth and increasing middle class boosts skin care sales

Skin care is expected to continue to post strong growth over the forecast period. Population growth, increasing incomes and rising demand for value-added products due to the growing middle class and consumer sophistication will help to drive growth over the coming years.

General purpose body care drives growth

General purpose body care, which is the largest area in skin care, drives overall sales and is expected to lead growth over the forecast period. Extreme weather conditions in Nigeria, especially during the Harmattan and dry seasons, contribute to strong growth within general purpose body care as products in this area can help protect, soothe and moisturise the skin against severe weather conditions and are also affordable.

Prospects for premiumisation as niche areas see growing demand

While mass brands dominate skin care, premium products are expected to perform well over the forecast period. The development of niche areas such as face masks and nourishers/anti-agers is fuelling interest among higher income consumers.

COMPETITIVE LANDSCAPE

Beiersdorf leads skin care

Beiersdorf led skin care value sales in 2017. The company benefits from the growing popularity and household name of its Nivea brand, particularly among women, given their added-value advantage and competitive price positioning.

Unilever ranks second

Unilever ranked narrowly behind Beiersdorf in 2017. The company’s strong position can be attributed to the popularity of its three leading brands: Dove, Vaseline and Lux.

International brands dominate

Although domestic brands such as Venus, manufactured by PZ Cussons Nigeria, have a good sales share in skin care, they face tough competition from international imported brands, which are quite prevalent. Many such brands are imported by third-parties other than the brand owners themselves and are thought to offer better-quality than local brands, thus enjoying good demand among middle/upper income consumers.

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Samples

Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Nigeria?
What are the major brands in Nigeria?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Nigeria - Category analysis

HEADLINES

PROSPECTS

Population growth and increasing middle class boosts skin care sales

General purpose body care drives growth

Prospects for premiumisation as niche areas see growing demand

COMPETITIVE LANDSCAPE

Beiersdorf leads skin care

Unilever ranks second

International brands dominate

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2012-2017
Table 2 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 8 NBO Company Shares of Skin Care: % Value 2013-2017
Table 9 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 11 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 14 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 15 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care posts strong growth

Economic growth in 2017 boosts demand

Increasing competition

Poor economic conditions limit new product launches in 2017

Economic stability expected to drive growth over forecast period

MARKET DATA

Table 17 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 23 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Skin Care in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Population growth and increasing middle class boosts skin care sales

General purpose body care drives growth

Prospects for premiumisation as niche areas see growing demand

COMPETITIVE LANDSCAPE

Beiersdorf leads skin care

Unilever ranks second

International brands dominate

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Skin Care in Nigeria - Category analysis

HEADLINES

PROSPECTS

Population growth and increasing middle class boosts skin care sales

General purpose body care drives growth

Prospects for premiumisation as niche areas see growing demand

COMPETITIVE LANDSCAPE

Beiersdorf leads skin care

Unilever ranks second

International brands dominate

CATEGORY DATA

Beauty and Personal Care in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care posts strong growth

Economic growth in 2017 boosts demand

Increasing competition

Poor economic conditions limit new product launches in 2017

Economic stability expected to drive growth over forecast period

MARKET DATA

DEFINITIONS

SOURCES

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