Competitive Landscape
Beiersdorf Ag?And Kao Corp Strengthen Positions Amid Rising Competition
Skin care in Nigeria remains moderately concentrated, with Beiersdorf AG leading with an 18% share in 2025, followed by Kao Corp holding 10%. Over the 2020 to 2025 period, Beiersdorf’s share increased from 17% in 2020, demonstrating resilience despite some fluctuations, while Kao Corp’s share remained relatively stable.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Nigeria - Category analysis
Key Data Insights
Skin Care Summary
Affordable Luxury and Science-Backed Products Drive Robust Skin Care Growth
Body Care Leads Sales, While Facial Care Shows Dynamic Growth, Driven by K-Beauty-Inspired Innovation
Dermocosmetic and Local Brands Reshape Skin Care with Efficacy and Inclusivity
Brands and Consumers Anticipated to Drive Growth through Premiumisation and Routine Adoption
Body Care Set to Maintain Dominance, While Facial Care Will Lead Value Growth
Innovative Brands and Digital Channels Expected to Reshape Consumer Engagement and Growth
Beiersdorf Ag?And Kao Corp Strengthen Positions Amid Rising Competition
Small Local Grocers Lead Distribution, While Beauty Specialists Accelerate Growth
Retail E-Commerce Gains Momentum as Beauty Specialists Boost Online Sales
Beauty and Personal Care in Nigeria - Industry Overview
2025 Developments
Key Data Insights
Nigerian Beauty and Personal Care Sees Robust Value Growth Amid Evolving Consumer Demand
Skin Care Leads Value Sales, While K-Beauty and Science-Backed Products Drive Growth
Local and International Brands Leverage Lifestyle and Inclusivity Trends to Deepen Consumer Engagement
Urban Youth and Rising Incomes Expected to Fuel Expansive Growth for Beauty and Personal Care
Skin Care Set to Continue Leading Value Sales, While Men’S Grooming and Sun Care Lead Growth Momentum
Brands Anticipated to Harness Social Media and Inclusivity to Drive Innovation and Consumer Engagement
Beiersdorf Ag Strengthens Lead through Innovation and Local Focus Amid Shifting Dynamics
Small Local Grocers Dominate Distribution, While Supermarkets and Health and Beauty Specialists Expand
E-Commerce Growth Driven by Specialist Retailers and Digital Platforms Gains Momentum
Country Reports Disclaimer
The following categories and subcategories are included:
Skin Care
-
-
- Premium Firming Body Care
- Mass Firming Body Care
-
- Premium General Purpose Body Care
- Mass General Purpose Body Care
-
-
-
- Premium Acne Treatments
- Mass Acne Treatments
-
- Premium Face Masks
- Mass Face Masks
-
-
- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
-
- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
-
-
-
- Premium Basic Moisturisers
- Mass Basic Moisturisers
-
- Premium Anti-Agers
- Mass Anti-Agers
-
-
- Premium Lip Care
- Mass Lip Care
-
- Premium Toners
- Mass Toners
-
-
- Premium Hand Care
- Mass Hand Care
-
- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!