Skin care is expected to see strong growth over the forecast period, as the economic improvement will boost consumer confidence. This will drive greater spending on skin care products, which are considered essential for much of the population.
General purpose body care will continue to drive overall skin care growth, offering products deemed essential by many, particularly female consumers.
Dynamic competition among brands will drive growth throughout the forecast period, with a growing range of affordable players from Asia becoming available. Local sub-premium and premium brands such as Maya Organics and Arami Essentials will also continue to develop well, with their understanding of local preferences and integration of local, natural ingredients, helping to make their products appeal to consumers.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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