In the post-pandemic era, consumers are likely to pay more attention to health issues and the safety of skin care products, which will become a more decisive factor when choosing such products. Especially in Chinese culture, there is a long history of the use of and higher confidence in herbal ingredients, and more consumers are willing to pay more for safe, natural ingredients.
Tmall and JD, as traditional e-commerce channels, are dominated by well-known international brands; however, interest-based e-commerce channels such as Douyin, as an emerging e-commerce channel, is dominated by domestic start-up brands. Amongst these, live-streaming has become the main channel for traffic distribution, with the pandemic promoting the normalisation of live-streaming, as well as fostering consumers’ live-streaming shopping habits.
With continued local consumer cultural confidence and the preference for home-grown brands, local companies are likely to forge ahead with this opportunity to further increase their shares in skin care. Domestic brands have a deeper understanding of local needs and are able to respond more quickly with developed technology, which will be favoured by more consumers.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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