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Learn moreJun 2020
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As consumers become more knowledgeable and sophisticated, they are tending to consider a product’s ingredients as a key part of the decision-making process when purchasing skin care products. Natural and herbal ingredients are commonly seen in Chinese skin care products, as they have a long history in many industries in China, such as dietary supplements and packaged food.
E-commerce is now the largest and most dynamic channel in the distribution of skin care in China, with it also being considered as the key battlefield for skin care brands. Both leading international brands and emerging domestic brands are putting increasing efforts and resources into the online channel, with livestreaming proving a particularly popular way of engaging consumers.
L'Oréal (China) Co Ltd maintained its leading position in skin care in China in 2019, largely due to its rich product portfolio, the expansion of its e-commerce business, and its use of effective marketing campaigns. It is worth noting that China is the biggest market for L'Oréal’s premium brands, Lancôme and Helena Rubinstein.
Sales of skin care are now expected to grow by 4% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 11% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
While some products have seen growth slow significantly in 2020 other areas have seen sales growth remain stable. Hand care for instance has benefited from the increased frequency at which consumers are washing their hands and using hand sanitisers to prevent the spread of COVID-19.
The impact of COVID-19 on skin care is projected to be relatively short lived with skin care seen to be one of the most promising and dynamic areas of beauty and personal care. Consumers are paying increasing attention to the health and appearance of their skin and this is being fed by education and awareness campaigns which are helping consumers to understand which products to use.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Skin Care in China market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.