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Country Report

Skin Care in

Skin Care in Denmark

27 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing demand for natural and organic products

As in many other beauty and personal care categories, skin care in Denmark is witnessing growing demand for products with natural and organic ingredients and free-from claims. This development is partly due to a high level of media attention surrounding harmful chemicals, allergens and other potentially dangerous substances.

Premium skin care leads the way

Premium skin care continued to outperform mass skin care in terms of value growth in 2017 as Danish consumers increasingly turned to premium products to deliver the quality and performance they want from their skin care regime. Another factor contributing to demand for premium products was the improving Danish economy, which has led to a rise in consumer confidence and an increased willingness to spend money on premium beauty and personal care products in general.

COMPETITIVE LANDSCAPE

Multinationals dominate skin care in Denmark

Skin care in Denmark continued to be dominated by multinationals in 2017, with the leading players L'Oréal, Estée Lauder and Beiersdorf together accounting for well over half of the category’s total value sales. These positions can be attributed to these companies offering a number of very popular skin care brands, including Clinique, L'Oréal Dermo-Expertise, Biotherm and Nivea, which all enjoy a high level of consumer recognition and benefit from widespread distribution and a prime shelf positioning.

Growth of Normal impacts the skin care retail landscape

The Normal chain of discount drugstores in Denmark offers a range of popular skin care products, including brands such as L’Oréal, Dove and Nivea. Because of the almost meteoric rise of Normal, with the chain’s number of outlets rising from one in 2013 to more than 80 in 2017, there has been a shift in the skin care retail landscape in Denmark.

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Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Denmark?
What are the major brands in Denmark?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Denmark - Category analysis

HEADLINES

PROSPECTS

Growing demand for natural and organic products

Premium skin care leads the way

COMPETITIVE LANDSCAPE

Multinationals dominate skin care in Denmark

Growth of Normal impacts the skin care retail landscape

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2012-2017
Table 2 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 8 NBO Company Shares of Skin Care: % Value 2013-2017
Table 9 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 11 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 14 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 15 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care remains flat in 2017

Danish consumers turn to natural and organic products

Normal discount drugstore chain disrupts the distribution landscape

Innovation shaped by demand for premium and natural products

Forecast period to witness moderate growth rates

MARKET DATA

Table 17 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 23 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Skin Care in Denmark

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Executive Summary

New Report Guarantee

PROSPECTS

Growing demand for natural and organic products

Premium skin care leads the way

COMPETITIVE LANDSCAPE

Multinationals dominate skin care in Denmark

Growth of Normal impacts the skin care retail landscape

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Skin Care in Denmark - Category analysis

HEADLINES

PROSPECTS

Growing demand for natural and organic products

Premium skin care leads the way

COMPETITIVE LANDSCAPE

Multinationals dominate skin care in Denmark

Growth of Normal impacts the skin care retail landscape

CATEGORY DATA

Beauty and Personal Care in Denmark - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care remains flat in 2017

Danish consumers turn to natural and organic products

Normal discount drugstore chain disrupts the distribution landscape

Innovation shaped by demand for premium and natural products

Forecast period to witness moderate growth rates

MARKET DATA

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