Competitive Landscape
L'oréal and Estée Lauder Strengthen Leadership through Brand Portfolio and Innovation
Skin care in Denmark is highly concentrated, with the top two companies, L’Oréal Danmark A/S and Estée Lauder Cosmetics A/S, collectively holding 43% of retail value sales in 2025. Over the five-year period from 2020 to 2025, L’Oréal’s share declined from 26% to 22%, while Estée Lauder’s share increased from 12% to 21%, indicating dynamic but balanced competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Denmark - Category analysis
Key Data Insights
Skin Care Summary
Steady Growth Supported by Stable Economy and Rising Consumer Spending
Body Care Leads in Volume as Facial Care Grows Consistently
Ole Henriksen Drives Certified, Science-Backed Product Innovation
Consumer Knowledge Fuels Long-Term Formulations for Skin Health
Danish Economic Stability to Fuel Premium Product Growth and Consumer Spending
Facial Care to Lead Value Growth While Body Care Commands Volume
Sustainability Certification Set to Redefine Product Innovation and Trust
L'oréal and Estée Lauder Strengthen Leadership through Brand Portfolio and Innovation
Health and Beauty Specialists Lead Distribution of Skin Care
Retail E-Commerce Accelerates as Consumers Seek Convenience and Wider Brand Availability
Beauty and Personal Care in Denmark - Industry Overview
2025 Developments
Key Data Insights
Economic Strength and Consumer Spending Boost Category Growth in 2025
Skin Care Leads Value Sales Supported by Premiumisation and Longevity
Flora Danica and Matas Natur Exemplify Sustainability and Transparency Driving Change
Danish Consumers’ Rising Spending Power Set to Drive Beauty and Personal Care Growth
Skin Care to Lead Retail Value Sales While Colour Cosmetics Grow Fastest
Brands to Align with Natural Product Demand
Leading Manufacturers Consolidate Positions as Market Shows Moderate Concentration Shift
Health and Beauty Specialists Lead with Intense Competition and Affordability
Retail E-Commerce Expands Rapidly Driven by Convenience and Broader Assortment
Country Reports Disclaimer
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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