Mass skin care is expected to perform slightly better than premium brands at the start of the forecast period, as the cost of living remains high. Some consumers will naturally shift to cheaper products in order to keep to household budgets.
Skin care may have the highest number of products carrying certifications such as the Nordic Swan or Asthma and Allergy Association’s Blue Wreath, but it is mostly mass and private labels that have acquired these labels, as opposed to premium brands. Private labels such as the Mild and Natur ranges from Matas or Änglamark from Coop have adopted the certifications to show consumers that their products are safe, natural and good quality, despite the lower price point.
Natural beauty will remain one of the main overarching trends in the forthcoming period with developing sub trends such as natural, organic, vegan products, etc. Heightened consumer interest in natural and organic products is expected to drive product development in this area to capture demand, underpinning value growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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