Skin Care in Uruguay

PROSPECTS

Facial care remains largest area in value terms

Facial care products are considered to be very traditional in Uruguay and are well-known by all consumers. The majority of these products are purchased by middle and high income consumers since they are not considered to be essential for every day hygiene.

Natural products, a new trend in skin care

In recent years, there has been a shift towards using more natural products in all areas. As a result, skin care producers are starting to launch more natural brands.

Demographic trends fuel sales of anti-ageing products

Younger people are increasingly using skin care products, which are perceived as protecting the skin. In addition, many older consumers see these products as being a necessity for keeping their skin as young looking as possible.

COMPETITIVE LANDSCAPE

L’Oréal maintains leading position in skin care

L’Oréal remained the comfortable leader in skin care over the review period in Uruguay. Many of the company’s brands are specially known for their skin care properties and are recognised as quality products.

Reputation for quality attracts consumers

Brands such as La Roche-Posay, Vichy and Lancôme are known as premium products, offering exceptional quality but expensive prices. Many consumers, especially from middle and high income groups, are willing to spend more on these products since they trust the quality and consider skin care to be important.

Continuous focus on new product development

L’Oréal is continuously launching new products, with its portfolio growing further. In recent years, L’Oréal launched new specific facial care products such as masks and micellar water, which are considered a new trend in the country.

Files are delivered directly into your account within a few minutes of purchase.