Skin Care in Uruguay

PROSPECTS

Innovative products boost skin care value sales

New and innovative products were the main boost to skin care value sales in 2018 in Uruguay, and micellar water was one of the main products contributing to the rise in sales. These products, which are relatively new in Uruguay, offer alternatives that are cheaper and easier to use than traditional make-up wipes are.

Increasing trend towards natural products

Uruguayan consumers are increasingly looking for skin care products that are more natural, or at least products containing fewer chemicals. Consumers are becoming increasingly aware of the benefits of natural products for their skin as well as more conscious about the environment.

Facial care leads skin care value sales

Facial care continues to account for the highest share of value sales in the category. The majority of these products remain mainly bought by middle- and high-income consumers.

COMPETITIVE LANDSCAPE

L'Oréal Uruguay leads skin care value sales in 2018

L'Oréal continued to lead skin care value sales in Uruguay in 2018. The company has a wide portfolio of brands targeting different consumers with a variety of unit prices and quality, and with an even wider quantity of products, hoarding the majority of consumers in the country.

Constant innovation and launches from companies

Skin care is a particularly innovative category in the country and, contrary to their behaviour in other categories, consumers are willing, even eager, to try the newest skin care products, aiming to improve their skin. With the increase in internet penetration, consumers are more familiar with and interested in worldwide innovations in skin care, and producers are willing to introduce those products in the country.

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