While skin care overall is slated for a consistently positive performance over the forecast period, it is expected that this will be attributable entirely to rising demand for mass skin care brands. Indeed, premium skin care is expected to see demand fall over the forecast period, with sales of products that do not fall within the purview of dermocosmetics expected to struggle to attract and maintain the attention of consumers.
The forecast period is expected to see a significant increase in demand for skin care products that target specific dermatological issues or skin health problems and this trend is set to drive value growth in the category during the forecast period. These specialised skin care products that target specific skin problems tend to be considerably more expensive than standard products with a general skin care positioning, with consumers often prepared to pay more for products that are marketed as targeting specific skin issues.
Social media is expected to remain a key driver of demand for skin care during the forecast period, with the category’s leading brands are likely to miss the opportunity to shape demand to their advantage by leveraging their social media presence. Moreover, social media is likely to become increasingly important as a way of attracting the attention of consumers and diverting them to websites where they have the opportunity to buy the products that they have become aware of on social media.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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