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Country Report

Skin Care in

Skin Care in Romania

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Extended time at home and online skin care advice leads to growing consumption of category products

Skin care performed positively in 2020, somewhat benefitting from the COVID-19 pandemic. Working from home, lockdown, and restrictions on social events meant that Romanian consumers spent more time at home and therefore had more time to develop a proper skin care routine.

Strong sales via e-commerce as consumers stay home to avoid the virus

E-commerce will record an outstanding performance in the pandemic, strongly supporting the growth of the category in 2020. During the lockdown, e-commerce became the main channel for skin care shopping, as consumers sought a way to purchase products without leaving their home and thus avoided exposing themselves to the risk of contracting the virus.

Farmec continues to lead skin care, while innovation is driving facial care growth

In 2020, the local player Farmec will maintain its lead in skin care, despite strong competition from second place L’Oréal Romania, (the latter of which benefits from international recognition and a large marketing budget). In recent years, Farmec has focused on expanding its presence by launching innovative products targeted towards specialised care, increasing the number of stores, and collaborating with other distribution channels.

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Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Romania?
What are the major brands in Romania?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Extended time at home and online skin care advice leads to growing consumption of category products

Strong sales via e-commerce as consumers stay home to avoid the virus

Farmec continues to lead skin care, while innovation is driving facial care growth

RECOVERY AND OPPORTUNITIES

Growth expected for skin care with online presence set to become increasingly important

E-commerce growth to continue as consumers seek special online deals and continue to avoid exposure to virus

Dermocosmetics set to take over natural trend across skin care in Romania

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2015-2020
Table 2 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Skin Care: % Value 2016-2020
Table 4 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 6 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 7 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 9 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 10 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Skin Care in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Extended time at home and online skin care advice leads to growing consumption of category products

Strong sales via e-commerce as consumers stay home to avoid the virus

Farmec continues to lead skin care, while innovation is driving facial care growth

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Skin Care in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Extended time at home and online skin care advice leads to growing consumption of category products

Strong sales via e-commerce as consumers stay home to avoid the virus

Farmec continues to lead skin care, while innovation is driving facial care growth

RECOVERY AND OPPORTUNITIES

Growth expected for skin care with online presence set to become increasingly important

E-commerce growth to continue as consumers seek special online deals and continue to avoid exposure to virus

Dermocosmetics set to take over natural trend across skin care in Romania

CATEGORY DATA

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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