Skin care was one of the best performing product areas in beauty and personal care in 2021. Hybrid working arrangements continued to benefit skin care, as people had more time at home to maintain a proper skin care routine.
E-commerce continued to gain value share in 2021, after an outstanding performance in the previous year. During the lockdown, e-commerce became the main channel for skin care shopping, as consumers sought a way to purchase products without leaving their home and thus avoided exposing themselves to the risk of contracting the virus.
In 2021, L’Oréal Romania took the leadership position from the local player Farmec. L’Oréal benefits from international recognition and a large marketing budget, while Farmec lost value share due to the growing popularity of dermocosmetics brands in the country.
Skin care is expected to perform positively over the forecast period. Information available online is encouraging Romanians towards greater consumption, particularly of specialised products.
Sales of skin care via e-commerce is expected to continue grow over the forecast period. Romanians have developed a habit of shopping via e-commerce for skin care products, and this habit is unlikely to disappear in the coming years.
Over the forecast period, it is expected that interest in dermocosmetics will significantly increase due to the perception that such products have specific benefits for the skin. Due to the negative effects of modern lifestyles, such as air pollution, processed food, and stress, more Romanians are suffering from a variety of skin conditions.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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