Skin Care in Romania

June 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Skin Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Skin Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Skin Care in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Skin Care in Romania?
  • Which are the leading brands in Romania?
  • How are products distributed in Romania?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Skin Care in Romania - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Online skin care advice leads to growing consumption of skin care products
Strong sales via e-commerce as consumers appreciate the easy access to a wide range of products and the convenience of home delivery
L'Oréal leads skin care, while innovation is driving facial care growth

PROSPECTS AND OPPORTUNITIES

Growth expected for skin care with online presence set to become increasingly important
E-commerce growth to continue as consumers seek special online deals and continue to avoid exposure to virus
Dermocosmetics set to take over natural trend across skin care in Romania

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2016-2021 Table 2 Sales of Skin Care by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Skin Care: % Value 2017-2021 Table 4 LBN Brand Shares of Skin Care: % Value 2018-2021 Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021 Table 6 LBN Brand Shares of Anti-agers: % Value 2018-2021 Table 7 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021 Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021 Table 9 LBN Brand Shares of Premium Skin Care: % Value 2018-2021 Table 10 Forecast Sales of Skin Care by Category: Value 2021-2026 Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026 Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2016-2021 Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021 Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021 Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021 Table 18 Distribution of Beauty and Personal Care by Format: % Value 2016-2021 Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2021 Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026 Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Skin Care

      • Premium Firming/Anti-Cellulite Body Care
      • Mass Firming/Anti-Cellulite Body Care
      • Premium General Purpose Body Care
      • Mass General Purpose Body Care
      • Premium Acne Treatments
      • Mass Acne Treatments
      • Premium Face Masks
      • Mass Face Masks
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Premium Facial Cleansing Wipes
        • Mass Facial Cleansing Wipes
        • Premium Basic Moisturisers
        • Mass Basic Moisturisers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Premium Lip Care
      • Mass Lip Care
      • Premium Toners
      • Mass Toners
    • Premium Hand Care
    • Mass Hand Care
    • Premium Skin Care Sets/Kits
    • Mass Skin Care Sets/Kits

Skin Care

This is the aggregation of facial care, body care, hand care and skin care sets/kits.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Skin Care research and analysis database.

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