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Country Report

Skin Care in

Skin Care in Romania

26 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Skin care no longer restricted to cleansing and moisturising

Skin care in Romania continued to register solid current value growth in 2017 thanks to consumers wanting healthy, glowing and youthful skin, with this driving demand for products offering more than just basic benefits. Skin care routines are no longer restricted to cleansing and moisturising, with consumers seeking rejuvenation, age-defying, age-reversing, imperfection correction and beauty-enhancing properties.

Men’s skin care a growing niche

Although until recently skin care was a category exclusively for women, recent years have seen manufacturers also target men, thanks largely to their success in other European countries. Even though only a few players have introduced men’s products thus far, the category offers considerable potential if manufacturers are able to appeal to an increasingly informed consumer base.

COMPETITIVE LANDSCAPE

Natural products a winning strategy

The main factors driving innovation in skin care are the growing demands of consumers. Manufacturers are thus trying to meet their specific needs, which include a growing interest in “green” or more natural products.

Skin care remains a fairly fragmented category

Although five players - Farmec, Beiersdorf, L’Oréal, Avon and Sarantis - together accounted for more than half of overall skin care value sales in 2017, the category remained fairly fragmented due to a high number of manufacturers and brands, as well as private label skin care products, particularly in facial care. In general, brands have a very clear positioning in terms of price.

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Samples

Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Romania?
What are the major brands in Romania?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Romania - Category analysis

HEADLINES

PROSPECTS

Skin care no longer restricted to cleansing and moisturising

Men’s skin care a growing niche

COMPETITIVE LANDSCAPE

Natural products a winning strategy

Skin care remains a fairly fragmented category

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2012-2017
Table 2 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 8 NBO Company Shares of Skin Care: % Value 2013-2017
Table 9 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 11 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 14 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 15 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Romania continues to record healthy growth in 2017

What consumers look for in beauty and personal care products

Domestic companies gaining ground in the local beauty and personal care market

Internet retailing by far the fastest growing distribution channel in beauty and personal care

Niche and premium beauty and personal care categories to record the strongest growth over the forecast period

MARKET DATA

Table 17 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 23 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Skin Care in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Skin care no longer restricted to cleansing and moisturising

Men’s skin care a growing niche

COMPETITIVE LANDSCAPE

Natural products a winning strategy

Skin care remains a fairly fragmented category

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Skin Care in Romania - Category analysis

HEADLINES

PROSPECTS

Skin care no longer restricted to cleansing and moisturising

Men’s skin care a growing niche

COMPETITIVE LANDSCAPE

Natural products a winning strategy

Skin care remains a fairly fragmented category

CATEGORY DATA

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Romania continues to record healthy growth in 2017

What consumers look for in beauty and personal care products

Domestic companies gaining ground in the local beauty and personal care market

Internet retailing by far the fastest growing distribution channel in beauty and personal care

Niche and premium beauty and personal care categories to record the strongest growth over the forecast period

MARKET DATA

SOURCES

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