Skin care is expected to continue to show positive growth over the forecast period, driven by the infinite access to information, massive marketing campaigns and desire of Bulgarians, especially women, to have clean skin. It is expected, however, that some Bulgarians will try to find cheaper alternatives to their premium skin care products due to the inflation and general economic situation in the country.
Gen Z are expected to be the leading consumers of skin care over the forecast period. Gen Z are more open to trying new products and are generally more interested in learning about skin care.
E-commerce will play an important role in the development of the skin care category over the forecast period. Drugstores, pharmacies and regular internet retailers are significantly strengthening their online presence in Bulgaria each year, making their products available to all consumers, including those in small cities and rural areas.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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