Companies will have to significantly increase their prices in order to be able to absorb the hit on their gross margins and profits resulting from the increased costs of raw materials, packaging, energy and transportation, as well as supply issues. This means that they might witness a decline in the frequency of consumption, since it will require a much larger share of pocket.
The Egyptian skin care market is split between rural and urban areas. For example, in rural areas, the brightening category is the biggest chunk of the market, while in urban areas, hydration and anti-aging play a bigger role.
Right now, e-commerce is becoming a company’s most strategically important distribution channel. Significant investment is going into online operations to ensure that it is increasing its weight of business year-on-year.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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