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Country Report

Skin Care in

Skin Care in Egypt

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mass basic moisturisers boosts skin care sales

Skin care in Egypt is one of the most important of all beauty and personal care categories. In 2018, sales of most skin care products witnessed growth.

Pharmaceuticals are becoming popular and social media is boosting online sales

In 2018, the skin care distribution landscape in Egypt gave similar weight to each of the three most important channels: beauty specialist retailers, direct selling and chemists/pharmacies. Pharmacies are becoming increasingly important in the distribution of skin care due to the popularity of pharmaceutical skin care products such as Bioderma, Avène and Vichy.

Natural products are conquering Egyptian skin care

New trends such as 100% natural products have become more prominent within skin care in Egypt since the beginning of 2018. Many new, locally-made brands are becoming increasingly popular among women as they can easily access the products online or in big shopping centres.

COMPETITIVE LANDSCAPE

Mass brands dominate skin care as the prices of premium brands spike

In the competitive landscape, mass brands were more popular than premium ones among the top 10 companies in 2018. This is a result of the spike in the prices of premium brands after the currency devaluation in 2016 and the general attitude of cautious spending that Egyptians are adopting.

Oriflame Egypt Co competes fiercely in 2018

Oriflame Egypt Co competes with Eva Cosmetic Laboratories and ranks as number one in facial care. The company has adopted an expansion strategy whereby it has launched a new website, increased the availability of catalogues, and facilitated online selling besides on Souq.

Natural brands join the competition

In general, the trend in Egyptian skin care is leaning towards chemical-free or pharmaceutical products which are skin-safe. Many small local producers have appeared in response and are increasingly disrupting skin care and gaining greater value share.

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Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Egypt?
What are the major brands in Egypt?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Egypt - Category analysis

HEADLINES

PROSPECTS

Mass basic moisturisers boosts skin care sales

Pharmaceuticals are becoming popular and social media is boosting online sales

Natural products are conquering Egyptian skin care

COMPETITIVE LANDSCAPE

Mass brands dominate skin care as the prices of premium brands spike

Oriflame Egypt Co competes fiercely in 2018

Natural brands join the competition

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2013-2018
Table 2 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 5 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 6 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 7 NBO Company Shares of Skin Care: % Value 2014-2018
Table 8 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 9 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 10 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 11 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 12 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 13 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 14 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Egypt witnesses stabilisation which positively influences growth in beauty and personal care

General stabilisation seen in the economy and prices

Competition is in mass brands’ favour

Natural product trends are changing the competitive arena

Beauty and personal care is anticipated to grow

MARKET DATA

Table 15 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 17 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 18 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 19 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Skin Care in Egypt

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Executive Summary

New Report Guarantee

PROSPECTS

Mass basic moisturisers boosts skin care sales

Pharmaceuticals are becoming popular and social media is boosting online sales

Natural products are conquering Egyptian skin care

COMPETITIVE LANDSCAPE

Mass brands dominate skin care as the prices of premium brands spike

Oriflame Egypt Co competes fiercely in 2018

Natural brands join the competition

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Skin Care in Egypt - Category analysis

HEADLINES

PROSPECTS

Mass basic moisturisers boosts skin care sales

Pharmaceuticals are becoming popular and social media is boosting online sales

Natural products are conquering Egyptian skin care

COMPETITIVE LANDSCAPE

Mass brands dominate skin care as the prices of premium brands spike

Oriflame Egypt Co competes fiercely in 2018

Natural brands join the competition

CATEGORY DATA

Beauty and Personal Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Egypt witnesses stabilisation which positively influences growth in beauty and personal care

General stabilisation seen in the economy and prices

Competition is in mass brands’ favour

Natural product trends are changing the competitive arena

Beauty and personal care is anticipated to grow

MARKET DATA

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