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Country Report

Skin Care in

Skin Care in Egypt

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Inflation in unit prices in 2017

Skin care is one of the biggest categories to witness a huge increment in unit prices in 2017, due to the free fluctuation of the Egyptian pound and customs. By the third quarter of 2017, the unit prices increased whereby some brands tripled in price compared to what they were offered at the beginning of 2016.

Skin care routines become lifestyle for some consumers

Many Egyptian women have become obsessive about taking care of their skin’s health, but their incomes dictate what direction they should take in choosing which products to purchase depending on price margins, availability and reviews. The idea of following skin care routines is becoming the most notable trend amongst local women, especially those aged above 30 years, because at this age wrinkles may start to appear on the skin, as well as having greater to pollution that may cause acne and irritation to the skin.

International brands booming in 2017

In 2017, Egyptian skin care was more favourable towards international brands than in previous years with a wide range of international brands starting to appear legally within distribution channels. Traditionally, international brands take a while to reach Egypt after being present abroad for some time; however, Egypt is now receiving more up to date launches as witnessed globally.

COMPETITIVE LANDSCAPE

Eva Cosmetic Laboratories strengthens its leadership

Eva Cosmetic Laboratories retained its leadership of Egyptian skin care; moreover, in 2017 it continued to gain value share. The company promotes itself through different means, which are not inclusive to usual advertisements, but follow the trend of popular social influencers and actors to frequently introduce their products.

Innovation in campaigns in 2017

There were many eye-catching campaigns that achieved attention in 2017 but well-known Clarins used interesting methods to introduce a new launch in 2017 through several means; one of the most notable was to invite social bloggers into different stores to give advice to consumers and encourage them to test them. The second brand to gain attention was Eva, which appeared with promotions throughout most of the year in most stores to address as many consumers as it could through lower unit price promotions.

Direct sellers performing well in Egypt

Direct seller Oriflame continued to rank second in Egyptian skin care in 2017, due to its significant role in Egypt and positive impact on consumers through offering a wide range of skin care sets. Oriflame is unique with its availability, use of Swedish natural ingredients and accepted price margins.

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Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Egypt?
What are the major brands in Egypt?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Egypt - Category analysis

HEADLINES

PROSPECTS

Inflation in unit prices in 2017

Skin care routines become lifestyle for some consumers

International brands booming in 2017

COMPETITIVE LANDSCAPE

Eva Cosmetic Laboratories strengthens its leadership

Innovation in campaigns in 2017

Direct sellers performing well in Egypt

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2012-2017
Table 2 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 8 NBO Company Shares of Skin Care: % Value 2013-2017
Table 9 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 11 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 12 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 13 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 14 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 15 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Egypt is booming, despite difficulties

International brands gain greater attention in 2017

Competition between players versus new brands

Product development in packaging versus ingredients

Economic recovery predicted for the forecast period

MARKET DATA

Table 16 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 17 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Skin Care in Egypt

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Executive Summary

New Report Guarantee

PROSPECTS

Inflation in unit prices in 2017

Skin care routines become lifestyle for some consumers

International brands booming in 2017

COMPETITIVE LANDSCAPE

Eva Cosmetic Laboratories strengthens its leadership

Innovation in campaigns in 2017

Direct sellers performing well in Egypt

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Skin Care in Egypt - Category analysis

HEADLINES

PROSPECTS

Inflation in unit prices in 2017

Skin care routines become lifestyle for some consumers

International brands booming in 2017

COMPETITIVE LANDSCAPE

Eva Cosmetic Laboratories strengthens its leadership

Innovation in campaigns in 2017

Direct sellers performing well in Egypt

CATEGORY DATA

Beauty and Personal Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Egypt is booming, despite difficulties

International brands gain greater attention in 2017

Competition between players versus new brands

Product development in packaging versus ingredients

Economic recovery predicted for the forecast period

MARKET DATA

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