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Skin care witnessed good growth in volume and value terms in 2019 due to limited price increases, and the wide variety of mass and premium products available at various prices. Facial cleansers saw increased awareness thanks to the benefits of social media influencers.
Oriflame Egypt Co led the category in 2019, and consolidated its position with another good year. This was due to its unique direct selling business model, with its network expanding in 2019.
Eva Cosmetic Laboratories was second in skin care in 2019. Eva is always keen to expand its portfolio with good quality products.
Sales of skin care are now expected to grow by 3% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This is unchanged on our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
Of particular note is hand care, which has seen a surge in demand as consumers seek to maintain personal hygiene. This has led to responses by manufacturers.
Overall, skin care is likely to stay resilient, especially basic facial moisturisers, acne treatments and body care products. Clean/natural ingredient formulas are also expected to become more lucrative.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.