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Skin Care in the US
April 2021
2020 IMPACT
Plant-based and efficacy-driven ingredients continue to dominate US skin care
Botanicals continue to trend upward in US skin care, made even more popular due to their close association to “naturals” and having antibacterial, anti-inflammation, anti-dulling, anti-ageing or immunity-boosting properties. Propolis, aloe vera, elderberry, black seed, spirulina, mango, saffron, ginseng, pumpkin and adaptogens such as ashwagandha and mushrooms, to name a few, are trending.
Efficacy a core part of skin care’s resilience
Although skin care saw declines in 2020 in the premium segment, skin care was the most resilient beauty category as the pandemic further progressed in the US. At the heart of skin care’s performance was efficacy.
Skin care’s ability to affect mental and emotional wellness a key differentiator from other beauty categories
At the same time, skin care’s other advantage was its association with feeling pampered, renewed, relaxed and relieved of stress - affecting how consumers “feel” and, more broadly, positively impacting mental and emotional health. So while colour cosmetics routines decreased, skin care routines were more likely maintained or ramped up.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in USA report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Skin Care in USA?
Which are the leading brands in USA?
How are products distributed in USA?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?
Skin Care in the US - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Plant-based and efficacy-driven ingredients continue to dominate US skin care
Efficacy a core part of skin care’s resilience
Skin care’s ability to affect mental and emotional wellness a key differentiator from other beauty categories
RECOVERY AND OPPORTUNITIES
Skin care momentum lies in products that enhance non-make-up complexions
Staying power of mass and masstige to democratise skin care in the long term
More emphasis expected on streamlined routines and multi-functional skin care
CATEGORY DATA
Table 1 Sales of Skin Care by Category: Value 2015-2020Table 2 Sales of Skin Care by Category: % Value Growth 2015-2020Table 3 NBO Company Shares of Skin Care: % Value 2016-2020Table 4 LBN Brand Shares of Skin Care: % Value 2017-2020Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020Table 6 LBN Brand Shares of Anti-agers: % Value 2017-2020Table 7 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020Table 9 LBN Brand Shares of Premium Skin Care: % Value 2017-2020Table 10 Forecast Sales of Skin Care by Category: Value 2020-2025Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025
Beauty and Personal Care in the US - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Skin Care
Premium Firming/Anti-Cellulite Body Care
Mass Firming/Anti-Cellulite Body Care
Premium General Purpose Body Care
Mass General Purpose Body Care
Premium Acne Treatments
Mass Acne Treatments
Premium Face Masks
Mass Face Masks
Premium Liquid/Cream/Gel/Bar Cleansers
Mass Liquid/Cream/Gel/Bar Cleansers
Premium Facial Cleansing Wipes
Mass Facial Cleansing Wipes
Premium Basic Moisturisers
Mass Basic Moisturisers
Premium Anti-Agers
Mass Anti-Agers
Premium Lip Care
Mass Lip Care
Premium Toners
Mass Toners
Premium Hand Care
Mass Hand Care
Premium Skin Care Sets/Kits
Mass Skin Care Sets/Kits
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This report originates from Passport, our Skin Care research and analysis database.
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