Skin Care in the US

PRE-COVID-19 PERFORMANCE

Dermocosmetics benefits from emerging skin care claims and benefits; did face mask sales peak in 2018?

Emerging claims in US skin care align with a free-from positioning, such as phosphate-free, preservative-free, silicone-free or phenoxyethanol-free. Vegan alternatives that do not include beeswax and retinol alternatives (such as Reneseed) are in demand, the latter being driven by growing consumer awareness of the risk of developing cancer if retinol usage is not accompanied by sunscreen usage.

Food-based ingredients and enriched water see rising demand

The influence of food on trending ingredients in US skin care is rising, driven by clean and conscious beauty trends that cross over from the food industry. Plant extracts, bacterial ferments, superfoods and adaptogens, particularly mushrooms, are seeing a growing presence in skin care products, especially in daily use products such as basic moisturisers, anti-agers and general purpose body care.

Colgate-Palmolive strengthens its foothold in premium skin care; Bath & Body Works spins off into its own company

Colgate-Palmolive Co’s 2019 acquisition of French skin care player Laboratoires Filorga Cosmétiques gives the company a strong foothold in premium skin care. The acquisition strengthens Colgate-Palmolive Co’s portfolio in skin care and in Asia and adds to its professional skin care acquisitions of PCA Skin and Elta MD in 2017.

2020 AND BEYOND

COVID-19 impact

Sales of skin care are now expected to grow by 1% in 2020 at constant 2019 prices in light of the impact of COVID-19. This compares to the 3% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within skin care

According to trade interviews, consumers were shifting to a mood- and solutions-focused mindset, self-care and DIY trends within skin care during the COVID-19 pandemic, resulting in an uptick in body oils, general purpose body care and hand care.

Recovery and opportunities

After performing more slowly in 2020 than previously expected, skin care growth will begin to recover from 2021, moving more into line with the annual performances for the rest of the forecast period predicted during research conducted at the end of 2019 before the spread of COVID-19.

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