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Learn moreJun 2020
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Emerging claims in US skin care align with a free-from positioning, such as phosphate-free, preservative-free, silicone-free or phenoxyethanol-free. Vegan alternatives that do not include beeswax and retinol alternatives (such as Reneseed) are in demand, the latter being driven by growing consumer awareness of the risk of developing cancer if retinol usage is not accompanied by sunscreen usage.
The influence of food on trending ingredients in US skin care is rising, driven by clean and conscious beauty trends that cross over from the food industry. Plant extracts, bacterial ferments, superfoods and adaptogens, particularly mushrooms, are seeing a growing presence in skin care products, especially in daily use products such as basic moisturisers, anti-agers and general purpose body care.
Colgate-Palmolive Co’s 2019 acquisition of French skin care player Laboratoires Filorga Cosmétiques gives the company a strong foothold in premium skin care. The acquisition strengthens Colgate-Palmolive Co’s portfolio in skin care and in Asia and adds to its professional skin care acquisitions of PCA Skin and Elta MD in 2017.
Sales of skin care are now expected to grow by 1% in 2020 at constant 2019 prices in light of the impact of COVID-19. This compares to the 3% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
According to trade interviews, consumers were shifting to a mood- and solutions-focused mindset, self-care and DIY trends within skin care during the COVID-19 pandemic, resulting in an uptick in body oils, general purpose body care and hand care.
After performing more slowly in 2020 than previously expected, skin care growth will begin to recover from 2021, moving more into line with the annual performances for the rest of the forecast period predicted during research conducted at the end of 2019 before the spread of COVID-19.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.