While adjusting to life in a pandemic, the wellness and self-care trends continued encouraging consumers to experiment with new skin care routines, allowing for a strong performance in 2021. Premium skin care led recovery, following a more challenging 2020, but mass skin care was not too far behind, with the masstige and dermocosmetics segments driving the competition.
Trends in acne treatments revealed the strong competition between mass and premium players. In 2020, value-driven consumers traded down and realised that affordability and efficacy are not mutually exclusive, with the trend continuing in 2021, to the downfall of premium acne treatments.
Ingredients were put in the spotlight in 2021, as more consumers started searching and shopping by skin care ingredients. With research increasingly taking place online, consumers were able to become “skintellectuals” and understand their skin needs, encouraging them to seek out specific actives to fit their personal skin concerns.
While skin care and fragrances had an exceptional 2021, the expected recovery of colour cosmetics and economic constraints (e.g.
As definitions of beauty become more intertwined with wellness rather than aesthetics, it could open up further development opportunities for skin care players. Already, the beauty from within trend is encouraging beauty players to launch supplements such as biotin, viral proteins, and collagen (e.
Beauty apps offer prospects for further development, as consumer demand for information continues growing. According to Euromonitor International’s Voice of the Consumer: Beauty Survey 2021, the usage of beauty apps was on an uptrend, with a growing number of consumers selecting reasons such as seeking out beauty tips and the latest trends, or information on product usage and application.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Skin Care
This report originates from Passport, our Skin Care research and analysis database.
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