While skin-first and wellness narratives will support the growth of skin care in the forecast period, the rising cost of living could encourage consumers to undertake more value-seeking behaviour in the short term. Indeed, the gap between the growth of premium and mass skin care is set to narrow in 2023, further supported by mass retailers’ aggressive expansion of their beauty categories, including Walmart’s plans to become a US indie beauty hotspot.
As education about the benefits of regular skin care use increases, there could be a consumer shift to focussing on prevention rather than reactive treatment in the long term. Indeed, 2022 saw some softness in anti-agers, while sun care continued benefitting from rising awareness of the importance of daily sun protection.
Feminine care’s role in the broader scope of women’s health and beauty is being redefined, as it is starting to expand from its traditional focus on disposable sanitary products to newer areas like skin care. Some players are taking notice, such as Vichy Laboratoires, which celebrated World Menopause Day in 2022 by launching Neovadiol Meno 5 Serum, an oil-in-water serum designed for perimenopausal and postmenopausal skin.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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