While skin care was negatively impacted by the COVID-19 pandemic, links to hygiene, health and self pampering have kept the category in higher growth than discretionary categories. Hygiene concerns in 2020 have boosted hand care, as increased use of hand washing and hand sanitiser have left many with dry skin.
Unemployment rose in 2020 in tandem with COVID-19 restrictions, leaving many on reduced incomes through the wage subsidy scheme, and less disposable income for luxury items. As a result, skin care saw a trade down effect in 2020 after years of premiumisation in the market, with premium skin care more adversely affected that mass.
In 2020, three of the top five skin care companies gained share, with Olay and Clarins failing to capture share. While Clarins suffered due to its price point and distribution, all brands had to contend with a rising sentiment to shop Irish in 2020 in order to support local businesses and the economy.
Skin care is expected to recover from the impact of COVID-19 by 2022, but with slower growth expected over the forecast period than seen during the historic period. This is both due to the economic impact of COVID-19 into the forecast period, as well as due to the maturation of the category, where growth has been slowing since 2015.
2020 saw strong growth in e-commerce facilitated by COVID-19 restrictions and stay at home measures. With many of these shopping habits expected to be continued into the forecast period, this gives opportunity to digitally-native skin care brands able to provide an easy transition from discovery platforms such as social media to purchase sites.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Skin Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Skin Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page