Competitive Landscape
Procter & Gamble and L'oréal Sustain Leadership as Engagement and Innovation Drive Gains
The skin care space in Malaysia in 2025 remained moderately concentrated, with Procter & Gamble (M) Sdn Bhd and L'Oréal (M) Sdn Bhd competing closely for leadership with 10% value share each. The review period witnessed incremental rises in share for smaller players, driven by the entry of Asian brands, alongside private label.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Malaysia - Category analysis
Key Data Insights
Skin Care Summary
Clean Beauty and Science Drive Skin Care's Growth in Malaysia
Kiehl’S Skin Renewal Launch Captures Longevity-Focused Consumers as Facial Care Dominates
Guardian and Asian Brands Expand Access as Dermatologist-Led Solutions Gain Ground
Asian Beauty Brands Set to Accelerate Affordable Solutions for Targeted Needs
Ingredients-Led Facial Care to Outpace All Other Formats in Demand
Evolving Marketing Strategies and Lifestyle Engagement in Malaysian Skin Care
Procter & Gamble and L'oréal Sustain Leadership as Engagement and Innovation Drive Gains
Guardian Leverages Asian Skin Care to Boost Specialist Leadership
Watsons and Tiktok Shop Drive E-Commerce Surge through Digital Engagement
Shifting Consumer Priorities and Omnichannel Experiences
New Launches across Premium and Mass Tiers
Evolving Market Shares and Distribution Strategies
Beauty and Personal Care in Malaysia - Industry Overview
2025 Developments
Key Data Insights
Asian Beauty Trends and Localised Innovations Drive Robust Market Growth
Clean Beauty and Science-Led Products Boost Sales
Social Commerce and Influencer Marketing Drive Beauty Sales in Malaysia
Specialists to Leverage Mass Discounts to Sustain Value Growth
Ingredient-Led Skin Care and Hybrid Sun Care to Drive Sales
Tiktok and Ingredient Innovation Set to Drive New Purchasing Behaviours
Multinationals Maintain Lead through Scale and Targeted Innovation
Watsons and Guardian Leverage Private Label and Discounts to Capture Value-Driven Shoppers
Beauty Specialists Capture Premium Brand Share as Department Stores Retreat
Online Flagship Stores and Payday Campaigns Fuel E-Commerce Gains
Evolving Consumer Demands Shape New Product Development
Hybrid Formulations and Retail Technology Lead Recent Launches
Strategic Pricing and Omnichannel Integration Secure Future Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Skin Care
-
-
- Premium Firming Body Care
- Mass Firming Body Care
-
- Premium General Purpose Body Care
- Mass General Purpose Body Care
-
-
-
- Premium Acne Treatments
- Mass Acne Treatments
-
- Premium Face Masks
- Mass Face Masks
-
-
- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
-
- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
-
-
-
- Premium Basic Moisturisers
- Mass Basic Moisturisers
-
- Premium Anti-Agers
- Mass Anti-Agers
-
-
- Premium Lip Care
- Mass Lip Care
-
- Premium Toners
- Mass Toners
-
-
- Premium Hand Care
- Mass Hand Care
-
- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!