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Country Report

Skin Care in

Skin Care in Malaysia

26 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth of pharma skin care products

Skin care in Malaysia is seeing a rocketing number of pharma skin care brands. Consumers can obtain such products from health and beauty specialist retailers including Watson’s and Guardian.

The popularity of anti-agers

Anti-agers are used by a large number of Malaysians, especially women. Both premium and mass anti-agers experienced strong current value growth in 2017, due to high consumer demand.

Skin care products with natural ingredients and healthier claims

Malaysians increasingly favour skin care products incorporating natural ingredients and healthier claims. The stronger visibility of skin care brands with a natural positioning, such as Origins and Innisfree, generated awareness amongst consumers of such products.

COMPETITIVE LANDSCAPE

Procter & Gamble leads

Procter & Gamble remained the leader in skin care in value terms in 2017. The company gained its strong share through the outstanding performance of its premium skin care brand SK-II.

Local halal brands compete against international brands

Emerging local halal skin care brands pose increasing competition for international skin care brands in Malaysia. In 2017, the appearance of many domestically or regionally produced skin care brands, such as Syahirah, Simply Siti, Safi and Wardah, strengthened the competition for multinationals due to rising demand amongst the Muslim population for halal-certified skin care products.

Multi-channel retailing

Skin care brands in Malaysia mainly engage in multi-channel retailing to target the widest consumer group. Most brand players establish physical stores to cater to walk-in purchases, for example through department stores, hypermarkets and supermarkets, as well as monobrand stores in shopping centres.

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Samples

Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Malaysia?
What are the major brands in Malaysia?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Malaysia - Category analysis

HEADLINES

PROSPECTS

Growth of pharma skin care products

The popularity of anti-agers

Skin care products with natural ingredients and healthier claims

COMPETITIVE LANDSCAPE

Procter & Gamble leads

Local halal brands compete against international brands

Multi-channel retailing

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2012-2017
Table 2 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 8 NBO Company Shares of Skin Care: % Value 2013-2017
Table 9 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 11 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 14 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 15 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Recovering consumer sentiment boosts growth

Stronger demand for halal beauty and personal care products

High fragmentation

Multiple added-value features in new product launches

Optimistic forecast

MARKET DATA

Table 17 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 23 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Skin Care in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth of pharma skin care products

The popularity of anti-agers

Skin care products with natural ingredients and healthier claims

COMPETITIVE LANDSCAPE

Procter & Gamble leads

Local halal brands compete against international brands

Multi-channel retailing

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Skin Care in Malaysia - Category analysis

HEADLINES

PROSPECTS

Growth of pharma skin care products

The popularity of anti-agers

Skin care products with natural ingredients and healthier claims

COMPETITIVE LANDSCAPE

Procter & Gamble leads

Local halal brands compete against international brands

Multi-channel retailing

CATEGORY DATA

Beauty and Personal Care in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Recovering consumer sentiment boosts growth

Stronger demand for halal beauty and personal care products

High fragmentation

Multiple added-value features in new product launches

Optimistic forecast

MARKET DATA

SOURCES

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