The K-Beauty trend is not limited to colour cosmetics in Malaysia with the market also seeing the growing penetration of new K-Beauty skin care brands. This trend is being fuelled by the strong influence from K-Pop culture with consumers, especially younger ones, keen to follow the beauty regimes of their favourite Korean popstars and actors.
Brightening and whitening are expected to be key product positionings within skin care over the forecast period. This is likely to be backed by the growing visibility of skin care products targeted at reducing dark spots and promoting the brightening of skin tone.
The market is expected to see the entrance of more international skin care brands over the forecast period, with many new brands having already entered Malaysia in 2022. These included Japanese luxury skin care brand Meeth.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Skin Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!