The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJun 2019
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Skin care products with an anti-ageing positioning remain popular amongst Malaysians. Both premium and mass anti-ageing skin care products continued to show outstanding performances thanks to strong demand.
According to the latest survey by Malaysia’s Department of Statistics, the usage of smartphones for internet access reached 98% in 2018. A larger number of Malaysians have long exposure to smart devices, which prompts high digital stress.
Dermatological skin care ranges continue to excel, with many consumers willing to spend on these products. Eucerin, for example, launched a new range, Eucerin Pro Acne Solution, to target consumers with acne.
In order to remain competitive, all skin care players continue to rely heavily on the launch of innovative skin care products with new ingredients. For instance, Bio-essence unveiled new products such as Bio-essence Bio-Bounce Collagen Cleanser, with collagen the key ingredient to keep the skin bouncy and refreshed.
Many skin care players are moving from beauty counters located within department stores to stand-alone boutiques. More new skin care brands which have entered Malaysia have chosen to set up stand-alone stores within shopping centres instead of beauty counters within department stores.
Skin care retailers continue to use skin care sets/kits as a marketing tool to promote brands. There are a large number of skin care sets/kits available in the form of value packs, offered by brands such as Bio-essence, Eucerin, L’Oréal, Nanowhite and Nutox.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Skin Care in Malaysia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.