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Learn more27 pages, May 2018
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Skin care will be influenced by further segmentation, demand for more natural ingredients and increased interest in premium products. Investment in the category, with the introduction of more advanced products, will encourage consumers to choose more sophisticated and value-added products in skin care.
Demand for natural ingredients will continue to rise in the Netherlands. Sales of products marketed as natural will continue to fuel growth, as Dutch consumers choose products that help prevent skin irritation but also ensure they have confidence in the ingredients used in the production process.
Anti-agers will consolidate further in consumers’ preference over the forecast period, with a sustained good performance. Manufacturers will invest in increasing the range of products offered by focusing on segmentation.
Large multinationals, including L’Oréal Nederland, Procter & Gamble Nederland, Unilever Nederland and Beiersdorf, accounted for the majority of value share in skin care in 2017. Manufacturers continued to invest in the introduction of more advanced products as extensions of the main brands within their assortment, adapting to focus on segmentation and addressing issues such as hydrated healthy skin and anti-ageing.
Vichy continued to innovate and consolidate its position as a leading dermatological brand, with the manufacturer pursuing more promotion in 2017. It aimed to push demand, but also erase the image that it may have amongst some consumers as an expensive alternative, with print advertisements incorporating not only information about the product, but also the suggested price.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
The Skin Care in Netherlands market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.