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Country Report

Skin Care in

Skin Care in the Netherlands

27 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Dutch consumers are open to paying for more advanced products

Skin care will be influenced by further segmentation, demand for more natural ingredients and increased interest in premium products. Investment in the category, with the introduction of more advanced products, will encourage consumers to choose more sophisticated and value-added products in skin care.

Concern about allergies and skin irritation influence demand

Demand for natural ingredients will continue to rise in the Netherlands. Sales of products marketed as natural will continue to fuel growth, as Dutch consumers choose products that help prevent skin irritation but also ensure they have confidence in the ingredients used in the production process.

More interest in anti-agers

Anti-agers will consolidate further in consumers’ preference over the forecast period, with a sustained good performance. Manufacturers will invest in increasing the range of products offered by focusing on segmentation.

COMPETITIVE LANDSCAPE

Multinationals account for the majority of sales

Large multinationals, including L’Oréal Nederland, Procter & Gamble Nederland, Unilever Nederland and Beiersdorf, accounted for the majority of value share in skin care in 2017. Manufacturers continued to invest in the introduction of more advanced products as extensions of the main brands within their assortment, adapting to focus on segmentation and addressing issues such as hydrated healthy skin and anti-ageing.

Concern for the skin and allergies

Vichy continued to innovate and consolidate its position as a leading dermatological brand, with the manufacturer pursuing more promotion in 2017. It aimed to push demand, but also erase the image that it may have amongst some consumers as an expensive alternative, with print advertisements incorporating not only information about the product, but also the suggested price.

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Samples

Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Netherlands?
What are the major brands in Netherlands?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Dutch consumers are open to paying for more advanced products

Concern about allergies and skin irritation influence demand

More interest in anti-agers

COMPETITIVE LANDSCAPE

Multinationals account for the majority of sales

Concern for the skin and allergies

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2012-2017
Table 2 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 8 NBO Company Shares of Skin Care: % Value 2013-2017
Table 9 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 11 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 14 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 15 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Healthy growth despite maturity

Higher demand for premium products

The leading players consolidate their positions

The shift towards online shopping and other distribution channels

Prevention and segmentation are tools for future growth

MARKET DATA

Table 17 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 23 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Skin Care in the Netherlands

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Executive Summary

New Report Guarantee

PROSPECTS

Dutch consumers are open to paying for more advanced products

Concern about allergies and skin irritation influence demand

More interest in anti-agers

COMPETITIVE LANDSCAPE

Multinationals account for the majority of sales

Concern for the skin and allergies

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Skin Care in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Dutch consumers are open to paying for more advanced products

Concern about allergies and skin irritation influence demand

More interest in anti-agers

COMPETITIVE LANDSCAPE

Multinationals account for the majority of sales

Concern for the skin and allergies

CATEGORY DATA

Beauty and Personal Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Healthy growth despite maturity

Higher demand for premium products

The leading players consolidate their positions

The shift towards online shopping and other distribution channels

Prevention and segmentation are tools for future growth

MARKET DATA

SOURCES

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