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Country Report

Skin Care in

Skin Care in the Netherlands

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Facial care and body care suffer decline in 2020 due to consumers’ personal care routines being changed by staying at home more

At the beginning of the COVID-19 pandemic, it was expected that many skin care categories would post positive growth in 2020 as a result of Dutch consumers making more use of DIY facial and body care treatments at home as an alternative to receiving such treatments at professional salons. As it happens, because of the COVID-19 crisis there was a very sudden and dramatic change in consumers’ personal care routines.

Hand care enjoys double-digit sales growth linked to the increased attention to hand washing

Hand care experienced strong growth in both volume and value sales in 2020 in the Netherlands as a direct consequence of the pandemic and due to new value-added hand and body brand extensions such as Dove’s new Dove DermaSpa range. Consumers found that their dramatic increase in hand washing and the spike in their use of hand sanitisers to help prevent the spread of COVID-19 led to them experiencing various issues with regard to dry skin.

Online sales mitigate the losses suffered by perfumeries and department stores

Besides the sudden change in consumer habits and attitudes, the sudden change in the distribution of skin care products in the Netherlands was a major influence on the category as well. Perfumeries and department stores, for instance, were forced to close their doors for long periods of time in 2020.

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Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Netherlands?
What are the major brands in Netherlands?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in the Netherlands - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Facial care and body care suffer decline in 2020 due to consumers’ personal care routines being changed by staying at home more

Hand care enjoys double-digit sales growth linked to the increased attention to hand washing

Online sales mitigate the losses suffered by perfumeries and department stores

RECOVERY AND OPPORTUNITIES

Recovery in skin care likely to be delayed until after 2021 when COVID-19 measures are able to be relaxed

The persistence of increased hand washing will see ongoing high demand for hand care and new natural products

Facial care to benefit from brands adjusting to the COVID-19-related shifts in distribution

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2015-2020
Table 2 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Skin Care: % Value 2016-2020
Table 4 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 6 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 7 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 9 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 10 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Skin Care in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Facial care and body care suffer decline in 2020 due to consumers’ personal care routines being changed by staying at home more

Hand care enjoys double-digit sales growth linked to the increased attention to hand washing

Online sales mitigate the losses suffered by perfumeries and department stores

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Skin Care in the Netherlands - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Facial care and body care suffer decline in 2020 due to consumers’ personal care routines being changed by staying at home more

Hand care enjoys double-digit sales growth linked to the increased attention to hand washing

Online sales mitigate the losses suffered by perfumeries and department stores

RECOVERY AND OPPORTUNITIES

Recovery in skin care likely to be delayed until after 2021 when COVID-19 measures are able to be relaxed

The persistence of increased hand washing will see ongoing high demand for hand care and new natural products

Facial care to benefit from brands adjusting to the COVID-19-related shifts in distribution

CATEGORY DATA

Beauty and Personal Care in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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