Executive Summary

Jun 2019
PROSPECTS
Understanding of step-by-step skin care grows

In 2018, more women paid higher attention to, and showed greater interest in, step-by-step skin care. Gradually, consumers are becoming more aware and educated, and the rising standard of living is also leading to rising standards in skin care.

Face masks and anti-agers see the fastest growth

Face masks and anti-agers saw the highest growth in skin care in 2018. The strong volume and value growth of these categories was derived from consumers’ more profound desire for skin care products.

Consumers become more careful about skin care ingredients

Alongside the health and wellness trend in Kazakhstan, which is influencing different areas of Kazakh consumers’ lives, such as food and home care, there is growing demand for natural, eco and safe ingredients in skin care. Consumers in Kazakhstan are becoming more careful and more selective concerning ingredients, and people are starting to pay greater attention to what they put on their skin.

COMPETITIVE LANDSCAPE
Skin care is a focus for development and growth

Due to the increase in consistent skin care amongst Kazakh consumers, many manufacturers of beauty and personal care products have found the opportunity to develop and enhance their products. In 2018, significant growth was seen for new small brands in different skin care categories, for instance the Teana, GlamGlow, Lamel, La Vallée, Skincode, Novosit, Stop Demodex, Sekrety Lan, SkinLite, Mr Scrubber, Chobs, Derma E and Hello Beauty brands, along with many others.

The rising popularity of Korean brands

Korean skin care brands have reached a high level of respect, trust and interest amongst consumers in Kazakhstan, and this trend continued in 2018. Returning to the trend of step-by-step skin care, Korean brands benefited because they led in terms of broad and deep solutions for skin care for consumers of different ages, skin types and skin problems.

New product launches and innovations

With the strong competition in skin care, Kazakh consumers have become more spoilt and expect more from products, demanding added benefits, improvements and innovations. Almost all brands present in skin care generated new product developments in 2018.

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Skin Care in Kazakhstan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Kazakhstan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Kazakhstan?
  • What are the major brands in Kazakhstan?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Skin Care in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Understanding of step-by-step skin care grows
Face masks and anti-agers see the fastest growth
Consumers become more careful about skin care ingredients

COMPETITIVE LANDSCAPE

Skin care is a focus for development and growth
The rising popularity of Korean brands
New product launches and innovations

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2013-2018
Table 2 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Skin Care: % Value 2014-2018
Table 4 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 6 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

A positive performance for beauty and personal care in 2018
Continuous growth in interest in natural, eco-positioned products
The strong prevalence of international companies and their innovations
Modern grocery retailers support manufacturers in new product developments
Digitalisation is one of the main tools for progress and expansion in Kazakhstan

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources