In the midst of the global pandemic and home seclusion, many consumers took to self-care and pampering by focusing on skin care routines. This was relevant following the introduction of Alert Level 3 when another wave of COVID-19 hit Taiwan, and consumers were unable to, or were reluctant to, visit beauty salons.
As Taiwanese women increasingly dedicated time to skin care such as using face masks during the pandemic whilst reducing the frequency of applying colour cosmetics, demand for anti-agers also grew. Skin care experts tend to highlight that free radicals can cause dullness, inflammation, fine lines, sagging and other ageing problems.
A new Western term, “maskne”, evolved following the impact of prolonged wearing of face masks during the pandemic, leading to increasing incidence of acne and other skin issues. Poor keratin metabolism, unbalanced skin colonisation, and humid and hot environment are three major causes of maskne.
Animal rights issues are increasingly coming to the fore globally, with many brands rejecting the use of animal experiments when they develop new skin care products, including vegan options. However, vegan skin care goes beyond cruelty-free products as it is also strictly controlled in terms of ingredients, with no animal-related derivatives added, such as milk, lanolin, squalene, collagen, beeswax, or honey.
In 2021, many international brands looked to the clean beauty trend for inspiration, with premium Japanese skin care player Shiseido Co Ltd, acquiring a naturally-derived beauty brand. Consumers' interest in ethical and environmentally-conscious brands continues to rise.
As the pandemic entered its second year in Taiwan, digital transformation has become the key to sustainable growth for many industries. The digital transformation of beauty brands has come from consumer demand for new and personalised products.
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This report originates from Passport, our Skin Care research and analysis database.
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