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Country Report

Skin Care in

Skin Care in Brazil

28 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Positive prospects, but work ahead

Unlike more developed economies in which skin care is the leading category within beauty and personal care, Brazilians do not prioritise it, especially facial care. Much of this behaviour comes from the fact that local consumers prefer immediate results, which does not align well with the purpose of skin care, which mostly aims to act as a treatment to prevent potential skin issues.

Skin care sales to be positively influenced by colour cosmetics

Skin care is also being positively affected by the increasing interest by many Brazilians in colour cosmetics. Several influencers have reached success in the country by providing tutorials on how to correctly use the products and also on how to create specific effects.

COMPETITIVE LANDSCAPE

Avon remains the leader in anti-agers, but gap to Natura is narrowing

One of the most successful launches over 2017 was the relaunch of the Natura Chronos line. The company introduced new formulas and new packaging for its products, focusing on a clearer communication to its clients by simply stating that the new Natura Chronos line has been developed to provide solutions for the skin issues of all Brazilian women.

O Boticário offers a positive highlight with sales of scented body lotions

O Boticário from Botica Comercial Farmacêutica continued to lead mass general purpose body care brands. Following the successful launch of My Lily fragrance in late 2016, the company introduced a body lotion featuring the same scent of the fragrance.

L’Oréal struggles to post stronger growth rates for its premium pharma brands

L’Oréal Groupe through Belocap Produtos Capilares Ltda posted a strong performance within premium skin care over the review period, due to continuous investments in premium pharma brands, such as La Roche-Posay and Vichy. However, double-digit value growth witnessed up to 2015 suddenly faced a downward trend starting in 2016, with the French-based company struggling to post stronger growth rates.

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Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Brazil?
What are the major brands in Brazil?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Brazil - Category analysis

HEADLINES

PROSPECTS

Positive prospects, but work ahead

Skin care sales to be positively influenced by colour cosmetics

COMPETITIVE LANDSCAPE

Avon remains the leader in anti-agers, but gap to Natura is narrowing

O Boticário offers a positive highlight with sales of scented body lotions

L’Oréal struggles to post stronger growth rates for its premium pharma brands

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2012-2017
Table 2 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 8 NBO Company Shares of Skin Care: % Value 2013-2017
Table 9 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 11 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 14 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 15 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

2017 remains a challenging year for beauty and personal care in Brazil

Natura Cosméticos SA makes a bold move by acquiring The Body Shop

Natura Cosméticos regains leadership

Innovation trend intensifies in 2017

Positive outlook ahead, despite challenging short-term scenario

MARKET DATA

Table 17 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 23 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Skin Care in Brazil

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Executive Summary

New Report Guarantee

PROSPECTS

Positive prospects, but work ahead

Skin care sales to be positively influenced by colour cosmetics

COMPETITIVE LANDSCAPE

Avon remains the leader in anti-agers, but gap to Natura is narrowing

O Boticário offers a positive highlight with sales of scented body lotions

L’Oréal struggles to post stronger growth rates for its premium pharma brands

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Skin Care in Brazil - Category analysis

HEADLINES

PROSPECTS

Positive prospects, but work ahead

Skin care sales to be positively influenced by colour cosmetics

COMPETITIVE LANDSCAPE

Avon remains the leader in anti-agers, but gap to Natura is narrowing

O Boticário offers a positive highlight with sales of scented body lotions

L’Oréal struggles to post stronger growth rates for its premium pharma brands

CATEGORY DATA

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

2017 remains a challenging year for beauty and personal care in Brazil

Natura Cosméticos SA makes a bold move by acquiring The Body Shop

Natura Cosméticos regains leadership

Innovation trend intensifies in 2017

Positive outlook ahead, despite challenging short-term scenario

MARKET DATA

SOURCES

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