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Learn moreJun 2019
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Some categories under the beauty and personal care space were more or less affected during the crisis that hit the Brazilian economy. Indeed, some of them are still being negatively affected by the continued consumer preference for lower-priced items.
Facial care posted positive sales growth in 2018, but performance varied when analysing subcategories. Liquid/cream/gel bar cleansers was the main positive highlight.
Natura Cosméticos continues to lead sales in skin care. The company continues to leverage its strong position within body care through the “Todo Dia” brand, with a varied portfolio of different items with different scents.
Botica Comercial Farmacêutica Ltda ranks second within skin care thanks to the strong position it has been gaining within body care. The company still enjoys profits from scented body lotions, which are essentially body lotions that feature a small quantity of a signature fragrance.
Belocap Produtos Capilares Ltda (L’Oréal Groupe) appears to be focusing on its more expensive portfolio of products in Brazil. While its mass brands appear to be losing momentum in Brazil, its more expensive brands appear to moving in the opposite direction.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
The Skin Care in Brazil market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.