Skin Care in Brazil

PROSPECTS

Trading down appears to be losing strength within skin care

Some categories under the beauty and personal care space were more or less affected during the crisis that hit the Brazilian economy. Indeed, some of them are still being negatively affected by the continued consumer preference for lower-priced items.

Facial care shows varied performance

Facial care posted positive sales growth in 2018, but performance varied when analysing subcategories. Liquid/cream/gel bar cleansers was the main positive highlight.

COMPETITIVE LANDSCAPE

Natura Cosméticos SA remains leader in skin care

Natura Cosméticos continues to lead sales in skin care. The company continues to leverage its strong position within body care through the “Todo Dia” brand, with a varied portfolio of different items with different scents.

Botica Comercial Farmacêutica Ltda continues to gain share in skin care

Botica Comercial Farmacêutica Ltda ranks second within skin care thanks to the strong position it has been gaining within body care. The company still enjoys profits from scented body lotions, which are essentially body lotions that feature a small quantity of a signature fragrance.

Belocap Produtos Capilares Ltda increasing its presence within dermocosmetics

Belocap Produtos Capilares Ltda (L’Oréal Groupe) appears to be focusing on its more expensive portfolio of products in Brazil. While its mass brands appear to be losing momentum in Brazil, its more expensive brands appear to moving in the opposite direction.

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