The rate of growth in retail current value sales of skin care slowed significantly, but remained robust, during 2020. Despite the economic shock engendered by COVID-19, most users of skin care products did not stop buying these products because they regard them as essential.
Local player Les Laboratoires Biopharma SA strengthened its leadership position in skin care during 2020, with a retail value share that was twice as large as its closest rival – international player Beiersdorf AG. Les Laboratoires Biopharma SA has widening its distribution through modern grocery retailers, while at the same time maintaining its strong position in outdoor markets.
Despite controversy regarding the potentially dangerous ingredients contained in some skin lightening products, young urban females continue to trust popular brands, which claim to lighten skin in 48-72 hours. Les Laboratoires Biopharma SA markets a range of skin lightening products that are popular among women with dark complexions.
The rate of growth in retail current value sales of skin care will begin to accelerate during 2021. An anticipated post-pandemic economic rebound will play a significant role in this by boosting consumer confidence.
Widening distribution will also play a significant role in driving growth in retail current value sales of skin care. Supermarket chains like Carrefour, Super U and Spar will continue to open new stores.
Premium products made from natural and organic ingredients are set to grow in popularity during the forecast period, as affluent consumers become more concerned about the impact of artificial ingredients on their skin. This will form part of a more general trend towards heightened consumer interest in health and wellness.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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