Skin Care in Cameroon

PROSPECTS

Outdoor markets strong in skin care

Outdoor markets, included in other non-grocery specialists, remained the primary distribution channel for skin care products in 2018, supporting the clear lead for mass brands among price-sensitive consumers. Beauty specialist retailers are also popular outlets for these products, as urban females in particular seek advice from qualified beauticians on the most appropriate products for their skin type.

The emerging middle class drives sales

Skin care is expected to continue to record strong growth over the forecast period. Population growth, increasing incomes and rising demand for value-added products will likely be key factors in driving this positive performance.

A boom in skin lightening products among females

Despite the controversy over the potentially dangerous ingredients contained in certain skin lightening products, urban young females continue to trust popular brands, with claims of skin lightening in 48-72 hours. These products experienced an explosion in sales in all distribution channels in 2018.

COMPETITIVE LANDSCAPE

Les Laboratoires Biopharma continues to perform well amidst strong international competition

Les Laboratoires Biopharma retained its strong lead in skin care in 2018. The company has worked particularly hard at increasing its visibility within modern grocery retailers whilst maintaining its strong position in outdoor markets.

International brands accelerate brand launches

Although international brands hold a strong combined share in skin care, the competitive environment is increasingly challenging, especially with the rise of economy and standard domestic brands. Many international brands launched new products, including L’Oreal Groupe.

Rising consumer awareness as distribution channels increase

Major new retailers such as Carrefour Market entered the country in 2018. With the diversity of products offered and the affluence of consumers frequenting these channels, many consumers changed their purchasing habits.

Files are delivered directly into your account within a few minutes of purchase.