Skin Care in Cameroon

PRE-COVID-19 PERFORMANCE

Increasing local production and availability helping drive skin care sales

Skin care continued to record strong growth in 2019, boosted by population growth, increasing incomes and rising demand for value-added products. In addition, the emerging middle class, characterised by young urban consumers seeking sophistication, is also boosting growth.

Promotion of lightening creams prevalent in skin care

Despite the controversy over the potentially dangerous ingredients contained in certain skin lightening products, urban young females continue to trust popular brands, with claims of skin lightening in 48-72 hours. These products have been experiencing rising sales in all distribution channels.

Les Laboratoires Biopharma continues to lead, ahead of the international competition

Les Laboratoires Biopharma maintained its strong lead in skin care in 2019. The company has worked particularly hard at increasing its visibility at modern grocery retailers, at the same time as maintaining its strong position in outdoor markets.

2020 AND BEYOND

COVID-19 impact

Sales of skin care are now expected to grow by 3% in 2020 at constant 2019 prices in light of the impact of COVID-19. This compares to the 7% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within skin care

All skin care products will record a worse value performance in 2020 due to COVID-19 than they did a year earlier in 2019, with many recording declining sales at constant 2019 prices, including mass hand care.

Recovery and opportunities

In 2021, skin care will again underperform the forecast period predictions made during our research conducted at the end of 2019, before the spread of COVID-19. However, skin care growth rates will then move back in line with the previous forecasts from 2022.

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