Skin care posted strong retail value sales growth in 2021 after a slight decrease in 2020 when premium brands were affected as non-essential channels, in which they tend to be sold, were closed during lockdowns. In 2021, as the economy reopened in the second half of the year and consumers returned to workplaces, and social events and outdoor activities resumed, consumers increased spending on skin care products.
Following the growth of e-commerce in 2020, brands are exploring the digital space to better engage with consumers and offer compelling online experiences. For example, L’Oréal Canada had over 100 livestream events in 2020 and expanded to a livestream festival format in 2021.
Brands and retailers continued to adapt to the changed retail environment in 2021 with a focus on e-commerce, partnerships and expansion. Kiehl’s, the beauty and skin care brand, shut down eight of its 24 stores in Canada, to focus on its e-commerce and retail partners.
From 2022, skin care is expected to pick-up where it left off in 2019, before the COVID-19 pandemic, with a strong performance expected over the forecast period. One of the key drivers of sales growth will be the preventative skin care trend and an ageing population looking to improve skin health.
Sustainability issues are expected to be a core theme throughout the forecast period. Brands, consumers and retailers are looking for solutions to the broader issues of re-cycling and eco-friendliness.
E-commerce’s value share is projected to continue to grow over the forecast period as brands, retailers and consumers appreciate the benefits and opportunities of online shopping, such as discounts, the wide array of products at one’s fingertips and the convenience of home delivery. Brands and retailers are positioning themselves for further e-commerce growth in Canada.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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