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Skin care continued to post respectable value sales growth in 2019, driven by an ageing population looking for solutions to maintaining healthy skin. Sales were also buoyed by younger consumers seeking preventative measures to delay the visual effects of ageing, the expansion of product availability through online channels, and growing awareness of skin health and ageing well.
L’Oréal Canada continued to lead skin care in value terms in 2019, thanks to its extensive brand portfolio, wide distribution through both digital and bricks-and-mortar channels, and social media outreach. L’Oréal is a key influencer in beauty and personal care and has been successful in responding to changing consumer needs.
Although still a niche category, face masks remained on its accelerated growth trajectory in 2019 as brands and retailers expanded the product selection to meet consumer demand. Face masks are becoming a cornerstone of many consumers’ skin care routines, offering a solution for multiple skin concerns such as dry or ageing skin.
In 2020, sales of skin care are now expected to grow by 0% in 2020 in 2019 constant value terms, in light of the impact of COVID-19. This compares with a 1% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Hand care, especially mass hand care, has received a boost from consumers washing their hands more frequently in 2020, as they seek to keep COVID-19 at bay. This extra washing has taken its toll on the skin, giving rise to demand for soothing and moisturising hand care solutions.
The health and wellness trend has seen Canadians more active in looking after their skin, which means that volume demand overall will be resilient throughout 2020 despite the impact of COVID-19. Most consumers would rather trade down from premium to mass variants rather than stop buying skin care products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
The Skin Care in Canada market research report includes:
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.