Skin Care in Canada

PROSPECTS

Anti-pollution skin care products step into the spotlight alongside natural and organic offerings

Anti-pollution skin care products are growing in popularity as urban consumers are becoming more concerned about the effects of pollution on their skin, particularly in terms of premature skin ageing. Many beauty companies are thus launching new products and solutions to protect skin from both UV rays and hazardous chemicals in the air.

K-beauty attracts mainstream attention

Korean skin care practices and products are attracting attention globally, with this trend inevitably having an impact on skin care in Canada due to the country’s increasing number of Asian immigrants and generally rising interest in natural skin care. Demand for Korean skin care products has been growing rapidly in Canada, leading to some Korean brands moving into the mainstream.

Premium anti-agers performing well

The anti-agers category is expected to continue to perform well over the forecast period, with sales driven by the growing ageing population in Canada. In addition, younger consumers are also increasingly looking to incorporate anti-ageing products into their skin care routines for early prevention.

COMPETITIVE LANDSCAPE

L’Oréal leads skin care thanks to a well-balanced portfolio

L’Oréal continued to lead skin care in Canada in 2017 thanks to a well-balanced portfolio of brands. L’Oréal is a key influencer in beauty and personal care and has been successful in responding to changing consumer needs.

Internet retailing the best performing distribution channel for skin care

Internet sales of skin care products grew rapidly over the review period, albeit still accounting for only a small share of overall value sales. However, this share is expected to further rise significantly over the forecast period as more and more brand owners increasingly focus on their own websites to improve customer engagement and interaction.

Deciem aims to disrupt the category with its focus on integrity and transparency

Deciem (The Abnormal Beauty Co), a Toronto-based beauty product manufacturer, has launched a range of beauty and personal care brands, including six skin care labels. Founded as an online company in 2013, Deciem offers free shipping on orders over CAD25.

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