Skin Care in Canada

PROSPECTS

Skin care sees strong growth in 2018, with healthy gains expected to continue

Skin care is expected to see robust current value growth over the forecast period, with all categories expected to benefit. Four key trends are driving growth in skin care: an ageing population looking to minimise the effects of ageing on their skin; younger consumers looking for preventative measures against the impact of pollution and frequent sun exposure; the expansion of premium sales channels; and the acceleration of product knowledge through social media.

Anti-agers performs well, with robust growth expected over the forecast period

Anti-agers delivered a strong current value performance in 2018, and is expected to perform well over the forecast period, with sales driven chiefly by Canada’s ageing population. As people age, their skin loses firmness and elasticity, developing dryness, wrinkles and age spots.

New product launches for anti-ageing

Catering to the increasing consumer demand, brands launched innovative products in the market. For example, to address ageing, in 2018 Lancôme launched Absolute Precious Cells Rose Drop Night Peeling Concentrate, a bi-phase peel-in-oil that boosts regeneration by stimulating skin renewal during the night.

COMPETITIVE LANDSCAPE

L’Oréal Canada maintains its lead in skin care, with a well-balanced portfolio

L’Oréal Canada continued to lead skin care in value terms in 2018, thanks to its extensive brand portfolio, wide distribution through both digital and bricks-and-mortar channels, and social media outreach. L’Oréal is a key influencer in beauty and personal care and has been successful in responding to changing consumer needs.

Internet retailing is thriving in skin care distribution

Internet sales of skin care products grew rapidly over the review period in Canada, although still accounted for a relatively small share of overall value sales. However, the share of internet retailing is expected to increase at a significant rate over the forecast period, as more brands focus on direct-to-consumer to improve customer engagement, interaction and loyalty.

Products and services to address consumers’ demand for specialisation

Manufacturers are launching product innovations to address consumers’ specific needs. For example, in 2018 Clinique launched the Clinique iD custom-blend hydration system.

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