In general, most consumers continued to follow their daily skin care routines during 2020 with this ensuring that growth remained relatively stable in retail volume terms. Nonetheless, due to prevailing economic uncertainty in the wake of COVID-19 many consumers looked to make savings, including when it came to skin care.
A unique condition to arise as a result of the mandatory wearing of face masks was labelled “maskne” by the beauty and personal care industry. The condition is where areas covered by a face mask develop acne due to the skin being unable to breathe, with pores becoming blocked along with a build-up of moisture.
Despite the premium segment coming under pressure in the wake of COVID-19, with many consumers looking to economise, premium dermocosmetics still continued to see health growth. Some of the more popular dermocosmetics brands in Austria include Vichy, La Roche Posay, Bioderma and Avène, with all four seeing growth in skin care in 2020.
The outlook for skin care is largely positive with both men and women paying ever growing attention to the health and appearance of their skin. Facial cleansers, moisturisers and anti-agers are all expected to see further innovations over the forecast period in terms of format, more complex formulations, as well as source of origin (eg local vs foreign, bio vs not bio, certified vs not certified etc), all of which should support growth.
Firming/anti-cellulite body care is set to benefit from the impact home seclusion has had on some people’s bodies. With less exercise there are expected to many people who have lost muscle tone and gained cellulite and this should help boost sales of firming/anti-cellulite body care.
Mass and masstige skin care could threaten premium skin care as more and more products (local, regional and foreign ones) look to enter the more accessible area of masstige skin care. Masstige skin care products are often those with organic/bio certificates, those enriched with high-quality ingredients, special formulas, and vitamins, as well as those products which fit the trend towards products that blend beauty and health.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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