Skin Care in Austria

PROSPECTS

Strong growth potential in facial care

Facial care is expected to continue to perform well in the forecast period, driving overall value sales in skin care. Within facial care, anti-agers is set to remain popular, as consumers continue to seek facial care products which support a younger appearance.

Skin care ingredient trends

Hyaluronic acid is projected to remain a popular ingredient in skin care products throughout the forecast period. This ingredient is mainly found in anti-agers and moisturisers, but also face masks.

The demand for natural skin care products is unlikely to wane

In line with the health and wellness trend in Austria, a growing number of consumers in the country are showing increasing interest in the ingredients of the skin care products they purchase. As a result, a rising number of consumers are well-informed about the ingredients in skin care products, preferring more natural content rather than chemical substances.

COMPETITIVE LANDSCAPE

Beiersdorf and L’Oréal Österreich compete for the lead

In 2018, Beiersdorf and L’Oréal Österreich led skin care in Austria, holding similar value shares. Both companies are established multinational players in skin care, which offer ranges of trusted brands.

Good growth potential for brands offering natural skin care products

There is strong growth potential for natural skin care products, as consumer demand for these products is set to increase steadily throughout the forecast period. The Austrian player Ringana, which offers natural skin care products, recorded strong growth in 2018, and is set to continue to perform well over the forecast period 2018-2023.

The launch of new facial care products

Another trend in facial care which is predicted to shape sales throughout the forecast period is the demand for individual facial care products which can be used in addition to an anti-ager or basic moisturiser. These facial care products target specific (individual) skin concerns and provide rapid results.

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