The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In 2019, skin care maintained similar dynamic current value growth to that seen the previous year. Despite the stagnant economy, the trend towards a new perception of beauty boosted sales.
Although in liquid/cream/gel/bar cleansers and face masks mass products saw higher sales and growth than premium in 2019, within overall skin care the premium segment saw higher growth, although still lower sales. Consumers are willing to spend on premium products in certain categories, such as moisturisers and treatments, with both basic moisturisers and anti-agers seeing higher growth in the premium segment in 2019.
Unilever de México remained the leading company in skin care in value terms in 2019, thanks to its Pond’s, St Ives, Vasenol and Dove brands. Although the company saw a negligible share decline in 2019, its brands remain popular as they enjoy a solid reputation and maintain consumer awareness with a constant presence in the mass media and continuous innovation.
Skin care is now expected to see 1% growth in 2020 in 2019 constant value terms in light of the impact of COVID-19. This is slightly lower than the 2% growth forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Although overall skin care is only expected to see a slight drop in demand due to COVID-19, the impact is expected to vary between categories. Hand care is expected to see a particularly strong volume performance, since constant hand washing to maintain hygiene and avoid the spread of the virus leads to dry skin.
Little direct impact is expected from COVID-19 in 2020, and the current value growth rate is expected to increase from 2021 for the rest of the forecast period. However, the CAGR in the forecast period is expected to be slightly below that seen in the review period, as the economic fallout from COVID-19 is expected to continue beyond 2020, leading consumers to be price-conscious.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
The Skin Care in Mexico market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.