Having been little better than flat in 2020, retail constant value sales (2021 prices) of skin care saw robust growth during 2021, as economic conditions improved. Skin care demand has exhibited resilience in the face of COVID-19, supported by heightened hygiene concerns.
Some of the leading players in skin care, such as Mary Kay Cosméticos de México SA de CV, are direct sellers. Indeed, direct selling is the second-most-important distribution channel for skin care, after modern grocery retailers.
Unilever de México remained the leading company in skin care in value share terms during 2021. It offers such brands as Pond’s, St Ives, Vasenol and Dove, which remain popular as they enjoy a solid reputation and maintain consumer awareness with a constant presence in the mass media, including social media, as well as innovation.
Retail constant value sales of skin care will expand at a moderate pace during the forecast period, with facial care set to remain the top performer. Products that treat dry or other skin issues due to frequent hand/body/face washing will continue to see sales opportunities, as many local consumers will continue to wash themselves (particularly their hands) more frequently than prior to the onset of the pandemic.
Companies are expected to continue to invest in strengthening the positioning of their dermocosmetics brands as good quality, effective and safe products. This positioning has gained dynamism from the health and hygiene trends visible during the pandemic.
E-commerce will continue to grow in importance as a distribution channel for skin care during the forecast period, with the line between direct selling and e-commerce starting to blur, as direct sellers like Mary Kay Cosméticos de México increasingly utilise this channel. Local consumers will become increasingly comfortable purchasing skin care online, appreciating the wide product offer, competitive pricing and convenience offered by this channel.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Skin Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
This report originates from Passport, our Skin Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page