Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Skin Care in

Skin Care in Mexico

Apr 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Hygiene concerns spur skin care demand, although economic concerns favour mass over premium brands

Skin care showed resilience in the face of the Coronavirus (COVID-19) crisis in Mexico. The demand for skin care products remained robust, supported by heightened hygiene concerns.

Heavy use of face masks increases call for acne treatments, while home seclusion reduces the need for facial cleansers

Facial care witnessed mixed results in 2020. For example, acne treatments posted retail volume and current value growth because the heavy use of face masks resulted in “maskne”, which required treatment.

COVID-19 restrictions provide impetus for the development of social media and e-commerce strategies

Unilever de México remained the leading company in skin care in value share terms in 2020. The company benefited from the resilience of demand in the pandemic to register faster current value sales growth, compared with 2019, and regain some share lost in 2019.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Mexico?
What are the major brands in Mexico?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Skin Care in Mexico - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Hygiene concerns spur skin care demand, although economic concerns favour mass over premium brands

Heavy use of face masks increases call for acne treatments, while home seclusion reduces the need for facial cleansers

COVID-19 restrictions provide impetus for the development of social media and e-commerce strategies

RECOVERY AND OPPORTUNITIES

Prevention rather than cure and a slow return to normality set to offer good growth potential for skin care products in 2021

Quality, effective and safe positioning predicted to spur demand for dermocosmetics in the forecast period

Micellar water expected to stimulate facial care sales as consumers seek milder options

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2015-2020
Table 2 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Skin Care: % Value 2016-2020
Table 4 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 6 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 7 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 9 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 10 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Skin Care in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Hygiene concerns spur skin care demand, although economic concerns favour mass over premium brands

Heavy use of face masks increases call for acne treatments, while home seclusion reduces the need for facial cleansers

COVID-19 restrictions provide impetus for the development of social media and e-commerce strategies

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Skin Care in Mexico - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Hygiene concerns spur skin care demand, although economic concerns favour mass over premium brands

Heavy use of face masks increases call for acne treatments, while home seclusion reduces the need for facial cleansers

COVID-19 restrictions provide impetus for the development of social media and e-commerce strategies

RECOVERY AND OPPORTUNITIES

Prevention rather than cure and a slow return to normality set to offer good growth potential for skin care products in 2021

Quality, effective and safe positioning predicted to spur demand for dermocosmetics in the forecast period

Micellar water expected to stimulate facial care sales as consumers seek milder options

CATEGORY DATA

Beauty and Personal Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports