Competitive Landscape
L’Oréal and Mcpherson’S Strengthen Dominance through Innovation and Portfolio Breadth
Skin care in Australia remained fairly fragmented in 2025, with leading manufacturers solidifying their positions over the past five years. L’Oréal Australia Pty Ltd leads with a substantial 19% share of retail selling price, reflecting steady growth from 12% in 2020.
Amorepacific Leverages Asian Beauty Trends to Capture Emerging Consumer Segments
Emerging companies such as Amorepacific gain traction by aligning with evolving consumer preferences towards Asian beauty and clinically oriented products. Amorepacific’s focused portfolio, including Laneige, Innisfree, Aestura, and COSRX, spans multiple price tiers and addresses a range of skin care needs from hydration to premium anti-ageing.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Australia - Category analysis
Key Data Insights
Consistent Growth Driven by Economic Stability and Multifunctional, Clean Beauty
Consistent Growth Driven by Economic Stability and Multifunctional, Clean Beauty
Tiktok and Popular Retailers Fuel K-Beauty Emergence in Australia
Brands Leverage Clean and Asian Beauty Trends to Engage Digital-Savvy Consumers
Clinically Driven Brands to Capture Growing Australian Consumer Interest
Rapid Asian Beauty Innovation to Fuel Growth
Digital Commerce to Continue Driving Brand Engagement and Innovation Strategies
L’Oréal and Mcpherson’S Strengthen Dominance through Innovation and Portfolio Breadth
Amorepacific Leverages Asian Beauty Trends to Capture Emerging Consumer Segments
Pharmacies Maintain Lead Amid Pressure From Specialists and Mass Retailers
Retail E-Commerce Accelerates Growth with Convenience and Viral Brand Discovery
Emepelle’S Clinical Focus Unlocks Mid-Life Skincare Niche with Strong Retail Education
Beauty and Personal Care in Australia - Industry Overview
Australian Beauty and Personal Care Sales Rise Steadily Driven by Asian Beauty
Key Data Insights
Australian Beauty and Personal Care Sales Rise Steadily Driven by Asian Beauty
Skin Care Leads Sales as Consumers Focus on Longevity and Skin Health
Omnichannel Strategies Power Retail Reinvention and Innovation
Consumers Embrace Science and Affordability to Drive Steady Growth
Skin Care and Fragrances to Lead Growth through Premium Multifunctional Formulations
Digital Engagement and Omnichannel Strategies to Reshape Retail Dynamics
L'oréal and Estée Lauder Retain Lead Amid Growing Fragmentation and Shifting Shares
Emerging Native Brands Show Strong Growth through Digital Engagement
Mcobeauty Acquisition Underscores Trend Responsiveness of Brands
Rhode's Launch Highlights Growth in Celebrity Brands
Health and Beauty Specialists Strengthen Dominance with Pharmacy and Specialty Retail Growth
Specialty Retailers and Omnichannel Strategies Reshape Consumer Engagement and Experience
Retail E-Commerce Gains Momentum with Social Media Influence and Product Accessibility
Country Reports Disclaimer
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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