Skin care was fairly resilient to snap lockdowns and related restrictions in 2021, as Australians continued to shift away from colour cosmetics to skin care products amidst the pandemic. An emphasis on self-care and health emerged as a result of the pandemic in 2020, but continued to manifest throughout 2021, with Australians spending more time at home.
The slow beauty movement, which focuses on beauty rituals, whilst using fewer but better quality products, has gained relevance in Australia, supporting the growth of skin care. Many Australians have inadvertently become early adopters of the slow beauty trend, as it also goes hand-in-hand with sustainability and a mindful approach to beauty consumption.
Local company BWX strengthened its position with the acquisition of the retailer Flora & Fauna and a controlling stake in Go-To Skincare in 2021. The acquisition of Flora & Fauna will allow BWX to extend into new fmcg other than beauty, as the retailer currently curates an extensive range of consumer goods that are ethical and sustainable.
Skin care is anticipated to continue to see dynamic current value growth in the next five years, with growth expected across all categories. Demand will be supported by Australians’ interest in self-care and skin health as a preventative measure against ageing and the effects of modern lifestyles.
Sustainability and business with a purpose will continue to gain relevance in Australia, calling skin care brands to take action in the forecast period. Already, a number of players have launched their own recycling programmes for the packaging of their products, or partnered with organisations such as TerraCycle and REDCycle.
New brands are anticipated to continue to enter Australia to compete in skin care, as the country offers great opportunities in terms of the business environment and regulation, as well as high consumer spending. For instance, the brand Skin Proud launched in the country through the beauty retailer Priceline at the beginning of 2022.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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