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Country Report

Skin Care in

Skin Care in Australia

28 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Skin care is projected to post a positive performance

Skin care is projected to increase in value terms at constant 2017 prices over the forecast period, with all categories expected to see growth. This positive performance can be attributed to the increased attention consumers are paying to their skin care regime.

The incorporation of more products and benefits

Over the forecast period, more consumers are expected to view skin care as an indulgent category, incorporating multiple products, such as face rollers, serums and facial oils, into their skin care routine to address different skin concerns. Younger consumers are also becoming more proactive in looking after their skin, and are becoming more aware of the harmful impact of pollution and frequent sun exposure.

Face masks is set to see the strongest growth

Over the forecast period, face masks is projected to see the strongest growth in value terms at constant 2017 prices within skin care. Growth will be driven by consumers’ demand for easy-to-use products which deliver multiple benefits.

COMPETITIVE LANDSCAPE

L'Oréal Australia leads skin care

L'Oréal Australia was the leading player in skin care in value terms in 2017. This can be attributed to its strength in facial care, in which the company ranks first in several categories, such as facial cleansers, facial moisturisers, anti-agers and toners.

Brands with a natural positioning see strong growth

In 2017, brands with a strong natural positioning performed well. Aesop Retail, BWX and Self Care Corp were amongst the fastest growing brands in value terms.

Social media and customisation in face masks

Consumer interest in face masks is being driven by social media platforms, which play a key role in positioning face masks as fun and trendy beauty products. Social media posts featuring visually attractive products, such as the GlamGlow GravityMud Firming Treatment face mask, which turns to a chromatic silver when dry, and social media campaigns featuring product reviews with the before and after effects of using face masks, such as Sand and Sky’s Purifying Pink Clay Mask, have helped raised consumer awareness of face masks.

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Samples

Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Australia?
What are the major brands in Australia?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Australia - Category analysis

HEADLINES

PROSPECTS

Skin care is projected to post a positive performance

The incorporation of more products and benefits

Face masks is set to see the strongest growth

COMPETITIVE LANDSCAPE

L'Oréal Australia leads skin care

Brands with a natural positioning see strong growth

Social media and customisation in face masks

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2012-2017
Table 2 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 8 NBO Company Shares of Skin Care: % Value 2013-2017
Table 9 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 11 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 14 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 15 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to see growth in Australia in 2017

Demand for natural products increases across all categories

International brand owners remain dominant in beauty and personal care

Retailers launch new beauty and personal care products

A positive performance is projected over the forecast period

MARKET DATA

Table 17 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 23 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Skin Care in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Skin care is projected to post a positive performance

The incorporation of more products and benefits

Face masks is set to see the strongest growth

COMPETITIVE LANDSCAPE

L'Oréal Australia leads skin care

Brands with a natural positioning see strong growth

Social media and customisation in face masks

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Skin Care in Australia - Category analysis

HEADLINES

PROSPECTS

Skin care is projected to post a positive performance

The incorporation of more products and benefits

Face masks is set to see the strongest growth

COMPETITIVE LANDSCAPE

L'Oréal Australia leads skin care

Brands with a natural positioning see strong growth

Social media and customisation in face masks

CATEGORY DATA

Beauty and Personal Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to see growth in Australia in 2017

Demand for natural products increases across all categories

International brand owners remain dominant in beauty and personal care

Retailers launch new beauty and personal care products

A positive performance is projected over the forecast period

MARKET DATA

SOURCES

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