Skin Care in Thailand

May 2023
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Skin Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Skin Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Skin Care in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Skin Care in Thailand?
  • Which are the leading brands in Thailand?
  • How are products distributed in Thailand?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Skin Care in Thailand - Category analysis

KEY DATA FINDINGS

Particularly strong growth for face masks and intensive eye care products
Entry of new brands, and expanded portfolios from existing brands
Anti-ageing is the main trend in skin care, driving numerous new product launches
Continued growth expected, driven by both mass and premium skin care
Aggressive promotions will be a strategy to attract consumers
Consumers likely to maintain their full skin care routine, even if they trade down
Table 1 Sales of Skin Care by Category: Value 2017-2022
Table 2 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Skin Care: % Value 2018-2022
Table 4 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 6 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 7 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 9 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 10 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027

Beauty and Personal Care in Thailand - Industry Overview

Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Skin Care

      • Premium Firming/Anti-Cellulite Body Care
      • Mass Firming/Anti-Cellulite Body Care
      • Premium General Purpose Body Care
      • Mass General Purpose Body Care
      • Premium Acne Treatments
      • Mass Acne Treatments
      • Premium Face Masks
      • Mass Face Masks
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Premium Facial Cleansing Wipes
        • Mass Facial Cleansing Wipes
        • Premium Basic Moisturisers
        • Mass Basic Moisturisers
        • Premium Anti-Agers
        • Mass Anti-Agers
      • Premium Lip Care
      • Mass Lip Care
      • Premium Toners
      • Mass Toners
    • Premium Hand Care
    • Mass Hand Care
    • Premium Skin Care Sets/Kits
    • Mass Skin Care Sets/Kits

Skin Care

This is the aggregation of facial care, body care, hand care and skin care sets/kits.

See All of Our Definitions
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Skin Care research and analysis database.

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