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Skin Care in
Thailand

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Serums become more popular than ever

One of the major trends in skin care in 2018 was the seemingly relentless rise in the popularity of products in serum format. Among the most important launches in this area in 2018 was Clarins Double Serum Complete Age Control, which was launched in an innovative new packaging format.

Thais focus more on natural ingredients in their skin care products

With the trend towards more natural ingredients still in full swing, 2018 saw the launch of numerous new skin care products containing increasingly innovative and quirky ingredients. Chief among these was snail mucus, which has become a key ingredient in various products, while products made using dermocosmetic ingredients which claim to be suitable for even the most sensitive skin also registered increased sales.

Whitening and anti-ageing are still the most popular skin care trends

Whitening and anti-ageing remained the key trends in skin care in 2018 and this applies not only to facial care, but also to other skin care categories. Greater demand for whitening products for instance was a major contributor to the positive growth recorded in body care over the year as Thai women showed few signs of reducing their demand for products which promise fairer skin.

COMPETITIVE LANDSCAPE
L’Oréal Thailand Co Ltd remains the leading skin care player

L'Oréal Thailand Co Ltd successfully defended its position as the leading company in skin care in 2018, holding off the strong challenge of arch-rival Beiersdorf. L’Oréal markets a wide range of mass and premium skin care brands including Lancôme, Biotherm, Shu Uemura and Garnier.

Direct selling continues to make its mark on skin care

International direct selling giant Amway is the company behind Thailand’s leading skin care brand Artistry. Although this brand appeals mainly to middle-aged women, Amway is currently engaged in a concerted effort to expand the appeal of its skin care range to include millennial consumes in its core target audience.

Procter & Gamble bets on Olay and innovative packaging to tap into travel retail sales

Although it could manage only fourth position in skin care in 2018, Procter & Gamble remains a highly dynamic player and one which continues to set trends across the category. Towards the end of the review period, Procter & Gamble sought to capitalise on rising sales of skin care through travel retail channels as it relaunched its core mass skin care brand Olay in innovative new packaging that is suitable for travelling.

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Skin Care in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Thailand?
  • What are the major brands in Thailand?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Skin Care in Thailand - Category analysis

HEADLINES

PROSPECTS

Serums become more popular than ever
Thais focus more on natural ingredients in their skin care products
Whitening and anti-ageing are still the most popular skin care trends

COMPETITIVE LANDSCAPE

L’Oréal Thailand Co Ltd remains the leading skin care player
Direct selling continues to make its mark on skin care
Procter & Gamble bets on Olay and innovative packaging to tap into travel retail sales

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2013-2018
Table 2 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 5 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 6 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 7 NBO Company Shares of Skin Care: % Value 2014-2018
Table 8 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 9 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 10 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 11 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 12 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 13 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 14 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 15 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

Local brands in the ascendant as moderate growth is registered in a mature industry
The rise of beauty specialist retailers stimulates growth in sales of beauty products
Thai consumers become more open to new products
Natural ingredients became more popular across numerous categories
Mass products set to underpin growth, with local brands to be among the big winners

MARKET DATA

Table 16 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 17 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources