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Learn moreJun 2020
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Cosmeceutical products continued to become more visible in 2019. Many consumers believe their skin is suffering from daily damage due to factors such as pollution and UV light from the sun, which is in turn leading to more sensitive skin.
Product differentiation and innovation drove value growth in skin care in 2019, with products labelled as vegan, not tested on animals or cruelty free and vegan increasingly visible. A number of brands were active in this positioning, including The Body Shop, Lush, Mina (from Spain), Mad Hippie (an organic brand from the US) and Ira Natural (a domestic brand with EcoCert, using eco-friendly paper for its packaging).
L'Oréal Thailand Co is increasingly using technology to improve its overall offering to consumers. The company uses AI technology in its Effaclar Spotscan for La-Roche Posay.
Sales of skin care are now expected to grow by 0% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 7% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Face masks recorded the strongest retail volume growth within skin care in 2019 as more women used these products in pampering moments, as well as to maintain or improve their complexions. Face masks is set to continue to record strong growth in consumption in 2020, albeit at slightly lower levels than in 2019, as women continue to use these products in moments of relaxation and pampering during the stresses of home seclusion.
Although skin care is anticipated to return to good constant 2019 value growth in 2021 and beyond, rates will likely be lower than those envisaged in our research conducted at the end of 2019 before the spread of COVID-19. Manufacturers are expected to keep constant value price rises to a minimum for the majority of skin care products in order to encourage a return to growth over the forecast period, with the exception of premium formats such as premium firming/anti-cellulite body care and facial cleansing wipes.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.