Since the start of the COVID-19 players within skin care have become focused not only on marketing their products and on driving sales but also offering support to local communities. In line with this, several companies increased their CSR efforts to pay it forward.
Skin care saw healthy growth in 2021 after sales growth stalled in 2020. As consumers started to adjust to life under COVID-19 they started to increase their spending on some skin care products.
Skin care products that are convenient to use and which offer multiple benefits gained traction in 2021, with these helping to reduce the time spent on beauty regimes while also offering good value. Some of these new products included Prettiiface 4-in-1 Super Booster Mask with natural ingredients and benefits including reducing wrinkles, minimising pores, as well as brightening and softening facial skin.
Skin care will remain an important part of the daily beauty regimes of many Thai consumers over the forecast period with this helping to support steady growth. As economic activity picks up in the country and tourism returns this should also enable consumers to be able to spend more on these products.
As consumers become more active again competition within skin care is likely to intensify. As such it will be important that players optimise their online marketing strategies and expand their offer through e-commerce, with the number of consumers shopping online since the outbreak of COVID-19 having shot up.
Another trend that is likely to take hold over the forecast period is the use of concentrated formulas to boost a product’s efficacy along with multi-functional products to tackle more than one skin problem. Examples of new concentrated formulas in 2021 included Cathy Doll 15% 8 HYA Ampoule, which is a concentrated ampoule serum that is designed to moisturise the skin effectively.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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