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Country Report

Skin Care in

Skin Care in Thailand

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Hand care and dermocosmetics popular during the COVID-19 pandemic

Dermocosmetics skin care products continued to become more visible at the end of the review period. Many consumers believe their skin is suffering from daily damage due to factors such as pollution and UV light from the sun, which is in turn leading to more sensitive skin.

Lighter textures and natural ingredients popular in 2020

Product innovation remained evident at the end of the review period in terms of texture, added active ingredients and natural or organic claims. Brands following this route included Olay Whip Moisturiser in three formulae of Regenerist, White Radiance and Total Effects.

Major brands run corporate social responsibility campaigns during the COVID-19 crisis

Major brands supported the country and population during the COVID-19 health crisis by implementing a number of corporate responsibility campaigns in 2020. Giffarine, for example, donated PPE equipment and N95 masks to hospitals in provincial areas, whereas Nivea produced hand sanitiser and donated more than 20,000 litres to over 1,000 hospitals in the country, whilst also donating Nivea cream to the value of THB10 million to the Chaipattana Foundation to help its efforts in combatting the COVID-19 virus.

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Samples

Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Thailand?
What are the major brands in Thailand?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Hand care and dermocosmetics popular during the COVID-19 pandemic

Lighter textures and natural ingredients popular in 2020

Major brands run corporate social responsibility campaigns during the COVID-19 crisis

RECOVERY AND OPPORTUNITIES

Good growth for skin care going forward

Players likely to launch limited editions to maintain consumer interest

The trend towards enriched, natural and vegan products set to accelerate

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2015-2020
Table 2 Sales of Skin Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Skin Care: % Value 2016-2020
Table 4 LBN Brand Shares of Skin Care: % Value 2017-2020
Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2017-2020
Table 6 LBN Brand Shares of Anti-agers: % Value 2017-2020
Table 7 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2017-2020
Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2017-2020
Table 9 LBN Brand Shares of Premium Skin Care: % Value 2017-2020
Table 10 Forecast Sales of Skin Care by Category: Value 2020-2025
Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Skin Care in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Hand care and dermocosmetics popular during the COVID-19 pandemic

Lighter textures and natural ingredients popular in 2020

Major brands run corporate social responsibility campaigns during the COVID-19 crisis

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Skin Care in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Hand care and dermocosmetics popular during the COVID-19 pandemic

Lighter textures and natural ingredients popular in 2020

Major brands run corporate social responsibility campaigns during the COVID-19 crisis

RECOVERY AND OPPORTUNITIES

Good growth for skin care going forward

Players likely to launch limited editions to maintain consumer interest

The trend towards enriched, natural and vegan products set to accelerate

CATEGORY DATA

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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