Skin care is set to see dynamic although slowing retail volume and current value growth over the course of the forecast period, with strong performances expected for both the mass and premium segments. While mass brands could benefit from their more affordable price point, wide variety of brands and product offerings, and aggressive promotions and marketing campaigns, the premium segment will be strongly driven by the presence of dermocosmetics skin care products.
Skin care has a competitive landscape which is amongst the most intense within beauty and personal care. At the end of the review period, some existing brands faded away, but newcomers saw the opportunity and decided to jump into the category.
Thanks to rising beauty- and health-consciousness amongst Thai consumers, they tend to care more about their physical appearance, and they are more likely to be willing to invest in skin care products. They are also likely to have more complex skin care routines over the forecast period.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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