Well maintained skin is becoming increasingly important to local consumers. Younger generations, most of whom are fervent followers of the health and wellness trend, consider skin care to be both key to good looks and an indicator of good health.
Skin care is expected to see further premiumisation over the forecast period, with local consumers becoming more willing to pay more for high-quality skin care products and dermocosmetics as long as they feel that they are capable of justifying their higher prices. The continued expansion of e-commerce, which will make premium skin care products available to a wider consumer base, especially given the channel’s competitive pricing, will also play a part in driving the premiumisation trend.
Over the forecast period, e-commerce will continue to expand in North Macedonia, thanks to the boost the channel received during the COVID-19 crisis. Consequently, the product portfolio of skin care will increase in the years to come, with more consumers preferring to purchase such products online.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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