Skin Care in North Macedonia

May 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Skin Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Skin Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Skin Care in North Macedonia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Skin Care in North Macedonia?
  • Which are the leading brands in North Macedonia?
  • How are products distributed in North Macedonia?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Skin Care in North Macedonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Premium performs better than mass skin care as consumers seek products offering antibacterial properties
Beiersdorf dooel Skopje continues to lead skin care in 2020
New product launches from Beiersdorf AG and Avon Kozmetiks dooel

RECOVERY AND OPPORTUNITIES

Immediate recovery for skin care as consumers return to pre pandemic routines in 2020
Macedonians continue to prefer multi-purpose skin care products
E-commerce gains more value shares within skin care

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2015-2020 Table 2 Sales of Skin Care by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Skin Care: % Value 2016-2020 Table 4 LBN Brand Shares of Skin Care: % Value 2017-2020 Table 5 LBN Brand Shares of Premium Skin Care: % Value 2017-2020 Table 6 Forecast Sales of Skin Care by Category: Value 2020-2025 Table 7 Forecast Sales of Skin Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in North Macedonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2015-2020 Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020 Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020 Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020 Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020 Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020 Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025 Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Skin Care research and analysis database.

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