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Skin care is one of the largest and most dynamic product areas within beauty and personal care, and usually exhibits above-average growth rates. In 2019 overall current value growth was higher than in the previous year, though it was undoubtedly constrained by ongoing migration and a shrinking consumer base.
Beiersdorf dooel Skopje continued its secure lead of skin care in North Macedonia in 2019, remaining active with its brands Nivea, Nivea Body and Atrix. All three brands enjoyed a strong presence throughout mass skin care in 2019, with Nivea leading skin care overall.
Japanese and Korean skin care products saw a surge in popularity in North Macedonia in 2019, with rising demand thanks partly to digitally engaged consumers influenced by trends circulating on social media. Several leading brands in skin care have jumped on the bandwagon with launches of such products, including direct-seller Avon.
Sales of skin care are now expected to fall by 4% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 3% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
In both constant and current value terms, premium general purpose body care is the most resilient product area within skin care in 2020, seeing substantial current value growth albeit at a slower rate than it enjoyed in 2018. Consumers are making fewer replacement purchases in skin care and are economising by prioritising multi-purpose products.
Over the forecast period, the growth of skin care is set to slow down, due to the continued negative effects from migration and falling birth rates. Should impact of COVID-19 fail to undermine North Macedonia’s improving economy, premium-positioned products will continue to attract interest as consumers opt for skin care items promising to deliver value-added benefits and improved functionality.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in North Macedonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.