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Learn moreJun 2020
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One of the most important trends in skin care in Saudi Arabia towards the end of the review period was the increasing consumer interest in dermocosmetics. The rising interest in these products can be attributed mainly to increasing consumer awareness of them and their advantages.
At the end of the review period, Nivea remained the leading brand in skin care. Beiersdorf’s popular mass brand continues to lead sales due its extensive range of products, the widespread availably of the brand across all of the most important distribution channels and the brand’s participation in promotional campaigns.
Beauty specialist retailers remains the leading distribution channel for skin care in Saudi Arabia. Among the leading retail brands operating in this channel are Sephora, Wojooh, Paris Gallery, Vavavoom, Laure Boutique and Beauti, as well as new entrant Armani Beauty, which opened its first stores in the country in 2019.
Sales of skin care are now expected to grow marginally in 2020 in 2019 constant value terms in light of the impact of COVID-19. This is in line with the expected marginally positive growth forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Among the skin care categories to benefit the most from rising demand as a result of COVID-19 are facial cleansing wipes, facial cleansers and liquid/cream/gel/bar cleansers. These products are seen as important for sanitising the skin among those who have no choice but to venture outside during the pandemic.
Skin care is set to continue recording positive growth over the forecast period, with new launches and the emergence of innovative new products set to continue spurring demand. Saudi Arabians are well-known for their strong interest in novel products that offer genuine and lasting effects, with the leading premium skin care brands set to continue catering to this demand.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.