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Country Report

Skin Care in

Skin Care in Saudi Arabia

26 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing care about personal appearance impacting skin care growth

Increasing care and consciousness about personal appearance is impacting skin care growth due to the high number of Saudis joining the workforce, and the increased influence of fashion and beauty bloggers. However, women remain the dominant audience for skin care products in Saudi Arabia.

Facial cleansing wipes witnesses highest growth

As a result of busy lifestyles in Saudi Arabia, continuous promotional campaigns, ongoing number of entrants and new product launches from existing facial cleansing wipes brands, the subcategory witnessing the highest value growth in 2017. Private label lines such as Made in Sephora and Boots are continuously emerging, supporting their brands with heavy promotional campaigns in their retail outlets.

Premium skin care sets/kits increases skin care average unit price

Limited availability and promotional campaigns for premium skin care sets/kits increased the average unit price of the subcategory impacting the overall average unit price for skin care in Saudi Arabia. Despite the fact that sets/ kits are usually more economical than purchasing each product separately, consumers in Saudi Arabia like to purchase a certain product or set of selected products finding most sets/kits not a suitable choice.

COMPETITIVE LANDSCAPE

Beiersdorf continues to lead skin care

Beiersdorf’s Nivea brand continues to lead skin care due to its extensive range of skin care products for both men and women, wide availability across different distribution channels, and good quality at a reasonable price. Moreover, Nivea’s ongoing new product development and launches continued to support the brand.

Chemists/pharmacies leads skin care distribution

Chemists/pharmacies, with a huge number of outlets in Saudi Arabia, represents the leading skin care distribution channel. Despite providing mass skin care products, the emergence of dermocosmetics has played an important role maintaining chemists/pharmacies’ prime position especially due to ongoing promotional campaigns including offers and price reductions.

Dermocosmetics sees intense brand promotion

Dermocosmetics players continue to promote brands more intensely due to fierce competition in skin care through dermatologist and pharmacist recommendations as well as beauty bloggers. This is mainly due to the relatively high price of dermocosmetics, emerging numbers of entrants and lack of product awareness due to the medical terms used on product labelling and packaging.

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Samples

Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Saudi Arabia?
What are the major brands in Saudi Arabia?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Increasing care about personal appearance impacting skin care growth

Facial cleansing wipes witnesses highest growth

Premium skin care sets/kits increases skin care average unit price

COMPETITIVE LANDSCAPE

Beiersdorf continues to lead skin care

Chemists/pharmacies leads skin care distribution

Dermocosmetics sees intense brand promotion

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2012-2017
Table 2 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 8 NBO Company Shares of Skin Care: % Value 2013-2017
Table 9 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 11 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 14 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 15 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Increasing number of negative factors curb market development

Social media influences demand for beauty and personal care products

Dermocosmetics and private label emerge in beauty and personal care

More natural ingredients will be part of beauty and personal care future

Uncertainty undermines expansion of beauty specialist retailers

MARKET DATA

Table 17 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 23 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Skin Care in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing care about personal appearance impacting skin care growth

Facial cleansing wipes witnesses highest growth

Premium skin care sets/kits increases skin care average unit price

COMPETITIVE LANDSCAPE

Beiersdorf continues to lead skin care

Chemists/pharmacies leads skin care distribution

Dermocosmetics sees intense brand promotion

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Skin Care in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Increasing care about personal appearance impacting skin care growth

Facial cleansing wipes witnesses highest growth

Premium skin care sets/kits increases skin care average unit price

COMPETITIVE LANDSCAPE

Beiersdorf continues to lead skin care

Chemists/pharmacies leads skin care distribution

Dermocosmetics sees intense brand promotion

CATEGORY DATA

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Increasing number of negative factors curb market development

Social media influences demand for beauty and personal care products

Dermocosmetics and private label emerge in beauty and personal care

More natural ingredients will be part of beauty and personal care future

Uncertainty undermines expansion of beauty specialist retailers

MARKET DATA

SOURCES

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