Skin care saw a return to growth in retail volume terms in 2021 with this being partly fuelled by the easing of COVID-19 restrictions and the resumption of economic activities. As consumers started to spend more time outside the home again they had more incentive to invest in skin care products.
Consumers in Saudi Arabia have embraced the ‘clean beauty’ trend, with this being partly fuelled by the pandemic. COVID-19 has pushed consumers to reflect on how their purchasing behaviour impacts both their own health and that of the environment and this has been a growing influence on the skin care products they use.
Despite a constant stream of new brands and products entering the market, Nivea continues to lead skin care in Saudi Arabia, despite losing share in 2021. Its strong lead is due in part to its extensive range of products, accessible prices, widespread availably across leading distribution channels, including e-commerce, and regular participation in promotional campaigns.
Skin care looks set for steady if unspectacular growth in retail volume terms over the forecast period. As Saudi Arabia slowly recovers from the impact of the pandemic and economic activity picks up this should boost consumer confidence.
Consumers are spending increasing amounts of time researching skin care products online, using reviews from influencers and other customers to help to decide which are the best products to buy. This in turn is pushing more consumers to shop online, with many popular store-based retailers now offering online sales, while major players such as Amazon and Noon are establishing a growing presence in the market.
Building on the trend being seen at the end of the review period, consumers are expected to continue shifting towards natural and/or scientifically proven ingredients, with this continuing to support the growth of natural and dermocosmetics brands. New and existing brands are likely to focus their new product development and marketing on these features, as well as looking to achieve more sustainable production practices.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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