Executive Summary

Jun 2019
PROSPECTS
Increased awareness of skin care drives demand

Saudi Arabia’s extensive engagement with social media platforms such as Facebook, Instagram, Twitter and Snapchat has conferred a prominent role on social media influencers. These have played an important part in raising awareness of skin care regimens and products in the market.

Pharma/therapeutic brands continue to evolve

Pharma/therapeutic brands continue to evolve in skin care, supported by the recommendations of dermatologists and pharmacists as well as social media influencers, as many consumers still need guidance when purchasing these products. New players continue to enter the Saudi market through chemists/pharmacies, drugstores/parapharmacies and online retailers, such as Royce Derma, Caudalie and DCL.

Prices subject to opposing forces

The average unit price of skin care products has been pushed up by the introduction of 5% VAT from 1 January 2018. However, it is also subject to the downward pressure of competition amongst manufacturers and retailers in the form of promotional campaigns involving discounts and deals.

COMPETITIVE LANDSCAPE
Nivea retains lead

Nivea leads the skin care category thanks to its extensive range of skin care products and availability in key distribution channels at reasonable prices. The brand was further supported by promotional campaigns, especially online on various social media platforms, sponsorships such as Project Runway Middle East, discounts and offers, and continuous new product launches.

Beauty specialist retailers is the largest distribution channel

Beauty specialist retailers remains the largest distribution channel in skin care by value, mainly due to the high prices of premium skin care brands compared with those of mass skin care. Premium skin care brands are primarily sold in beauty specialist retailers such as Sephora, Wojooh, Paris Gallery, and Vavavoom.

K-beauty emerging in the Saudi market

K-beauty brands continued to emerge in the Saudi market at the end of the review period. Nature Republic opened its first store in Saudi Arabia in Al Nakheel Mall-Riyadh in partnership with Fawaz Alhokair, while Al Shaya Group opened the first Etude House store in the market in Granada Center- Riyadh.

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Skin Care in Saudi Arabia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Skin Care in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Increased awareness of skin care drives demand
Pharma/therapeutic brands continue to evolve
Prices subject to opposing forces

COMPETITIVE LANDSCAPE

Nivea retains lead
Beauty specialist retailers is the largest distribution channel
K-beauty emerging in the Saudi market

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2013-2018
Table 2 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 5 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 6 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 7 NBO Company Shares of Skin Care: % Value 2014-2018
Table 8 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 9 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 10 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 11 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 12 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 13 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 14 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 15 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Social media platforms drive demand
Pharma/therapeutic brands continue to evolve
Beauty and personal care sees increased promotional campaigns
Natural ingredients stimulate beauty and personal care brands
Higher employment rates expected to generate growth

MARKET DATA

Table 16 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 17 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 21 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 22 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 23 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 24 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

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