Consumers will likely increase their skin care knowledge over the coming years. As an increasing number of male and female local consumers become more aware and educated about healthy lifestyles and the importance of personal care for healthy-looking skin, this will lead to growing demand for skin care.
Across the forecast period, pharmacies will remain the leading retailers in skin care in Georgia. Producers and distributors are expected to increase the distribution of their brands into different regions as the pharma channel continues to grow.
Ongoing price growth is set to create more price-sensitive consumers across the forecast period. Economising consumers are forecasted to look for the best prices of required skin care products or reduce the amount of skin care products they use, with some switching to cheaper priced offerings.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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