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Country Report

Skin Care in

Skin Care in Italy

26 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Facial care remains the priority, with face masks seeing fast penetration

Facial care will continue to be the focus for Italian women in the forecast period, with anti-agers benefiting from their desire for a youthful look at all ages and willingness to invest in these products. Anti-agers’ target audience is set to grow to incorporate young women, who are increasingly open to purchasing these products as a preventive measure.

Body care sales set to be driven by general purpose products

Over the forecast period, body care is set to see slight growth in retail value sales at constant 2017 prices. Growth is expected to be generated by general purpose body care, with recent product launches offering the properties of a spa, such as Dove DermaSpa line, and extra moisturising options, such as Nivea Body Crema Olio with pure oils.

COMPETITIVE LANDSCAPE

L'Oréal leads the premium and mass segments

The top-ranking players in skin care in Italy are multinationals with large budgets for new product developments and promotional activities. L'Oréal continued to lead skin care in 2017, counting on a wide brand portfolio, which includes L'Oréal Paris, Garnier and premium labels like Helena Rubinstein, Lancôme, Yves Saint Laurent and Biotherm, as well as the premium pharma/therapeutic Vichy and La Roche-Posay brands.

Innovation is expected to impact facial care

Manufacturers are set to invest in new product launches within the dynamic area of anti-agers in Italy over the forecast period. Multifunctional novelties with innovative formulas are anticipated in premium and mass anti-agers, following on from Il Doppio Trattamento Anti-Età Globale, the latest addition to the L'Oréal Revitalift Laser X3 line.

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Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Italy?
What are the major brands in Italy?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Italy - Category analysis

HEADLINES

PROSPECTS

Facial care remains the priority, with face masks seeing fast penetration

Body care sales set to be driven by general purpose products

COMPETITIVE LANDSCAPE

L'Oréal leads the premium and mass segments

Innovation is expected to impact facial care

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2012-2017
Table 2 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 8 NBO Company Shares of Skin Care: % Value 2013-2017
Table 9 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 11 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 14 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 15 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall in 2017

Italian consumers reward delicate formulations and natural ingredients

L'Oréal leads, while Kiko Milano is the top brand

Internet retailing and drugstores gain ground

Higher consumer confidence to sustain growth in beauty and personal care

MARKET DATA

Table 17 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 23 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Skin Care in Italy

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Executive Summary

New Report Guarantee

PROSPECTS

Facial care remains the priority, with face masks seeing fast penetration

Body care sales set to be driven by general purpose products

COMPETITIVE LANDSCAPE

L'Oréal leads the premium and mass segments

Innovation is expected to impact facial care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Skin Care in Italy - Category analysis

HEADLINES

PROSPECTS

Facial care remains the priority, with face masks seeing fast penetration

Body care sales set to be driven by general purpose products

COMPETITIVE LANDSCAPE

L'Oréal leads the premium and mass segments

Innovation is expected to impact facial care

CATEGORY DATA

Beauty and Personal Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall in 2017

Italian consumers reward delicate formulations and natural ingredients

L'Oréal leads, while Kiko Milano is the top brand

Internet retailing and drugstores gain ground

Higher consumer confidence to sustain growth in beauty and personal care

MARKET DATA

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