Skin care is set to register a positive performance over the forecast period. Italian consumers will continue to place importance on skin health and skin care products will remain their priority and the area on which they spend the largest proportion of their budgets within beauty and personal care.
Within facial care, Italian consumers will continue to focus on high-performance and innovative products, giving considerable attention to key ingredients, such as hyaluronic acid, retinol and vitamin C, within anti-agers. These products, especially, are expected to perform increasingly well, giving effective and fast plumping and Botox-effect results, with a scientific/clinical positioning.
Within skin care, Italian consumers pay particular attention to products’ ingredients and, especially, appreciate natural, organic and vegan formulae. However, they are also increasingly attending to products’ impact on the environment.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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