Skin care continued to benefit heavily from the COVID-19 pandemic in 2021 with the category registering double-digit growth in current value terms. With more time at home and an increased need for everyday luxury, Norwegians ramped up demand for skin care products as part of an underlying shift from services to goods.
A strong focus on ingredients remained one of the most visible trends in skin care in 2021 as it was in 2020. Consumers have continued to look for products that have ingredients they believe will deliver results for their skin, with online searches for specific active ingredients rising as consumers seek to learn more about these ingredients.
Affordable premium brands, such as Rituals, Kiehl’s, and The Ordinary have been high in demand in 2021. Rituals has been one of the most successful store concepts in Norway, across all industries.
Skin care is expected to slow down in 2022 and register declining value and volume sales for much of the review period. After a strong rise in current value sales in 2020 and 2021 boosted by the pandemic, a return to normal life will suppress demand for skin care as consumers have less time for skin care routines.
‘Less is more’ is expected to be the mantra in 2022 with consumers pairing down their skin care routine. The pandemic led to a purchasing frenzy, where consumers purchased lots of different products as part of a trial and error approach.
At-home treatments are set to continue to remain popular over the forecast period as consumers use face masks, sheet masks, overnight rejuvenating treatments, hydrating and chemical-peel-like-masks to improve wellbeing. Consumers are becoming increasingly picky, with most already having an assortment of skin care products and now looking for treatments that provide more visible results than the standard skin care routine.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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