Skin Care in Norway

PROSPECTS

Chemists/pharmacies continues to gain importance

Chemists/pharmacies saw its value share in skin care increase in 2017. The continued strong performance of the channel is a result of a strong focus on service, premiumisation and natural products.

Naturally-positioned products continue to gain ground

One of the major trends within skin care towards the end of the review period was rising demand for products containing natural ingredients. There were numerous new entrants with a natural positioning in 2017, such as Juicy Beauty and Ling from Spa Supply, Mádara from Elements Group, Esse Organic Skincare from Beauty Selection and many more.

K-Beauty – the next big beauty craze

Whilst many trade sources believe K-Beauty, or Korean Beauty, will be a short-lived fad, the number of products and initiatives highlighting the novelty skin care trend in 2017 stood apart. The two largest beauty specialist retailers in Norway, VITA and Kicks, have both made efforts to incorporate the trend in their product assortments.

COMPETITIVE LANDSCAPE

L’Oréal strengthens its lead in skin care

L’Oréal Norge continued to lead skin care in 2017, with a rising value share. The beauty giant augmented its position throughout the review period, partly as a result of acquiring Decléor and Carita in 2015, and partly due to a high level of product innovation and a rising focus on value-added alternatives.

New launches by L’Oréal

Launches such as Vichy Mineral 89, a daily booster, and La Roche-Posay Hyalu B5, an anti-ager in 2017, are examples of the rising focus on product diversification by L’Oréal, and the incorporation of added ingredients and claims in the chemists/pharmacies channel. Also, L’Oréal focused on more value-added options in grocery retailers.

Mass and premium pharmacy brands gain value share

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