Over the forecast period, skin care sales in Finland are expected to maintain low positive volume growth and moderately positive current value growth overall. However, the growth patterns for mass and premium brands will differ.
Skin care sets/kits will maintain solid volume and current value growth throughout the forecast period, bolstered by the increasing availability of all-year-round products. The highest growth rates are anticipated in 2023 and 2024 when consumers are actively seeking ways to save money.
While elaborate skin care routines remain popular in Finland, younger consumer segments are increasingly drawn to the 'less-is-more' approach, favouring multi-purpose products or a single product that addresses holistic skin wellbeing. This 'skinimalism' trend is likely to benefit well-positioned natural products, which will continue to gain popularity among these consumers.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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