Skin Care in the Czech Republic

PROSPECTS

The pharma market has witnessed constant growth

Following the trend towards products with healthy ingredients sold in eco-friendly containers, the dermo-cosmetic segment is making steady progress. There are several likely reasons for such rapid growth.

Anti-pollution skin care is in the spotlight

Growing awareness of and concerns about the effect of skin ageing have triggered the growing popularity of anti-pollution skin care products amongst urban consumers. Many players are thus launching new products and solutions to protect the skin from both UV rays and hazardous chemicals in the air.

Anti-agers records amongst the most dynamic growth

Anti-agers is expected to continue to perform well over the forecast period, with sales driven by the growing older population in the Czech Republic. Moreover, younger consumers are also increasingly looking to incorporate anti-ageing products in their skin care routine for early prevention.

COMPETITIVE LANDSCAPE

Internet retailing sees a strong performance in skin care

Internet sales of skin care products grew rapidly over the review period, given the extensive product portfolio at favourable prices offered by online retailers. Czech consumers often shop around, especially for premium skin care products, asking for samples at beauty specialist retailers or chemists/pharmacies and after testing products they search the internet for the best deal.

The first dry facial mask is introduced by the Czech start-up [n]fibrecare

[n]fibrecare was the first Czech high-tech dry mask to provide the skin with superior care – simply, pleasantly and quickly. The mother company Nanopharma is the Czech pioneer of nanotechnology on the global scene.

Cannabis-infused skin care is becoming highly demanded

Hemp-based skin care products witnessed dynamic growth in 2018, due to a rapidly expanding product range. Hemp products are most often found within natural skin care; however, the existing assortment already covers several categories, including oral care, hair care, men’s grooming and bath and shower.

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