In 2021, skin care registered solid growth in retail value sales, driven by higher demand for premium products such as facial cleansers, moisturisers and anti-agers. One other driver of skin care sales has been the “maskcne” phenomenon which is the sudden onset of acne due to wearing a mask.
During the pandemic, consumers complained about dull, sagging skin caused by more time indoors in front of screens and wearing masks. They are now seeking new science-backed solutions that deliver deep hydration and polyglutamic acid (PGA) ticks all the boxes.
Premium dermocosmetics has been performing surprisingly well in the Czech Republic. In 2021, Beiersdorf developed two skin care products targeting post-acne marks under its derma brand Eucerin, stretching the capabilities of patented active Thiamidol and taking the company into new territory.
Over the forecast period, skin care is expected to see accelerated growth rates from 2022. Several skin care products have been resilient to the crisis period as many consumers are keen to commit to established beauty regimes.
Consumers in the Czech Republic are increasingly concerned about the environmental impact of industries, including that of beauty and personal care. Over the forecast period, this is likely to lead to growing scrutiny of the ingredients used in skin care products but also of how products are produced and packaged.
Over the forecast period, e-commerce is expected to continue gathering pace, however, at a much slower speed than that witnessed throughout the pandemic. This comes as no surprise as some consumers are returning to their pre-pandemic shopping habits which largely consists of visiting store-based retailers.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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