Skin Care in the Czech Republic

PRE-COVID-19 PERFORMANCE

Further development of dermocosmetics as new products and distribution extend affordability and reach

Higher disposable incomes and the growing number of consumers suffering from allergies continued to stimulate interest in dermocosmetics in skin care in 2019. Manufacturers presented a wide range of products to meet various needs.

Anti-agers benefits from growing desire to maintain a youthful appearance among older and young adults

Anti-agers, especially the premium segment, continued to post strong retail current value sales growth in 2019. Advancements in technology resulted in improved and more added-value products appearing in the category.

Czech producers draw on local natural ingredients to offer newer options in skin care

L’Oréal Ceska Republika led skin care in retail value share terms in 2019, closely followed by Beiersdorf. While Beiersdorf’s Nivea was the leading brand, L’Oréal’s wider portfolio enabled it to extend its lead at the end of the review period.

2020 AND BEYOND

COVID-19 impact

Sales of skin care are now expected to fall by 7% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 1% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within skin care

All skin care categories, except hand care, are projected to see a strong decline in retail value sales at constant 2019 prices over 2020 as a whole. While hand care is predicted to post healthy growth due to rising awareness of the importance of hygiene and preventative health, this performance is likely to owe much to unit price hikes as retail volume sales are set to fall over the year.

Recovery and opportunities

Over the forecast period, skin care is expected to recover quickly to register faster retail value growth at constant 2019 prices, compared with the immediate pre-COVID-19 period. A number of skin care products are quite resilient to crisis periods as many consumers are keen to commit to established beauty regimes.

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