Skin Care in Slovenia

PRE-COVID-19 Performance

Popularity of value-for-money brands helps boost category

2019 saw an upsurge of private label and beauty specialist retailers in Slovenia. The growing developments seen in value-for-money brands in skin care started to shape the Slovenian skin care segment in 2019.

Korean skin care influences promote ten step programmes for flawless complexions

A further trend noted in skin care in 2019 was an Asian influence. Korean cosmetics, in particular, were promoted in media articles as being very effective, with a long-standing tradition of providing a multitude of benefits.

L'Oréal Slovenija doo maintains company value lead, but less expensive products from Beiersdorf doo top the list for the most popular brands

L'Oréal Slovenija doo maintained its company value lead in 2019, thanks to the iconic L'Oréal Paris, Biotherm, and Garnier Skin Naturals brands. However, as these products are more expensive and, in brand terms, Nivea Visage from Beiersdorf doo topped the list.

2020 AND Beyond

COVID-19 impact

Sales of skin care are now expected to decline by 5% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 1% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within skin care

Skin care is witnessing value declines as consumers are seeking less-expensive products due to weakened spending power. That said, there are boosts to be seen within the category.

Recovery and opportunities

Skin care is well-placed to weather the storm and continue to see positive growth over the forecast period. Many skin care products are essential items and players can also capitalise on the trend for home spa treatments during lockdowns, by offering value-for-money skin care home spa kits, thus appealing to consumers’ desire for pampering products which make them feel good.

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