With society opening up, skin care returned to healthy current value and volume growth. However, certain consumer purchasing patterns were still influenced by the pandemic.
L'Oréal maintained its company value lead in 2021 thanks to the iconic L'Oréal Paris, Biotherm, and Garnier Skin Naturals brands. Beiersdorf was in a close second and its products are generally more affordable than L’Oréal and it offers the most popular skin brand, Nivea Visage.
Skin care sets/kits are gaining value share and registered the highest current value growth in 2021. Players use the kits to introduce new products from a certain brand range, along with a well-established product, and offer them at promotional prices to entice consumers.
Skin care will register moderate constant value growth over the forecast period. Consumers increasingly consider skin care to play an important role in the longer-term care of their appearance, and so skin care products will continue to register positive growth.
Consumers increasingly consider skin care to play an important role in the longer-term care of their appearance, and so skin care products will continue to register positive growth. Consumers will also be mindful of protecting the environment, particularly younger consumers, and this will influence further product development.
The key trend in skin care is likely to be the growing penetration of multi-benefit products. Many brands have already experimented with multi-benefit combinations, but this is becoming more ubiquitous, and consumers now expect this as standard in many products.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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