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Learn moreJun 2020
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2019 saw an upsurge of private label and beauty specialist retailers in Slovenia. The growing developments seen in value-for-money brands in skin care started to shape the Slovenian skin care segment in 2019.
A further trend noted in skin care in 2019 was an Asian influence. Korean cosmetics, in particular, were promoted in media articles as being very effective, with a long-standing tradition of providing a multitude of benefits.
L'Oréal Slovenija doo maintained its company value lead in 2019, thanks to the iconic L'Oréal Paris, Biotherm, and Garnier Skin Naturals brands. However, as these products are more expensive and, in brand terms, Nivea Visage from Beiersdorf doo topped the list.
Sales of skin care are now expected to decline by 5% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 1% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Skin care is witnessing value declines as consumers are seeking less-expensive products due to weakened spending power. That said, there are boosts to be seen within the category.
Skin care is well-placed to weather the storm and continue to see positive growth over the forecast period. Many skin care products are essential items and players can also capitalise on the trend for home spa treatments during lockdowns, by offering value-for-money skin care home spa kits, thus appealing to consumers’ desire for pampering products which make them feel good.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Slovenia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Skin Care industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Skin Care in Slovenia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.