Some consumers, particularly with lower purchasing power, used to see skin care products as not essential and quite expensive compared to their benefits. Nevertheless, Portuguese consumers are increasingly aware of the importance of taking care of the skin.
Portuguese consumers, particularly women, are increasingly aware of the importance of taking good care of their skin, especially of their face. Facial skin is increasingly exposed to pollution, for instance.
Skin care products are recording significant increase. Meanwhile, controversy over the potentially dangerous ingredients, particularly chemicals, contained in these products is growing.
L’Oréal Portugal continued to lead skin care in 2018. The company owns a wide portfolio of brands in both mass and premium markets.
Private label players were very active in 2018. Jerónimo Martins’ Pingo Doce chain of supermarkets and hypermarkets launched a new skin care brand, Be Beauty Care, which offers a complete and very wide range of products including basic moisturisers, anti-agers, cleansers and masks in facial care, but also body care and hand care products for instance.
Jerónimo Martins also incorporated natural ingredients such as soya oil, avocado oil, olive oil, karité butter and/or almond extracts into its skin care products, meeting the rising demand for more eco-friendly products. Such a complex and segmented range is rare in private label and is currently helping improve the perceived quality and image of these products.
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This industry report originates from Passport, our Beauty and Personal Care market research database.