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Skin Care in
Portugal

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Skin care set to know further democratisation

Some consumers, particularly with lower purchasing power, used to see skin care products as not essential and quite expensive compared to their benefits. Nevertheless, Portuguese consumers are increasingly aware of the importance of taking care of the skin.

New routines set to boost sales of facial skin care

Portuguese consumers, particularly women, are increasingly aware of the importance of taking good care of their skin, especially of their face. Facial skin is increasingly exposed to pollution, for instance.

Demand for more natural products is set to increase

Skin care products are recording significant increase. Meanwhile, controversy over the potentially dangerous ingredients, particularly chemicals, contained in these products is growing.

COMPETITIVE LANDSCAPE
L’Oréal Portugal continues to lead skin care with multibrand strategy

L’Oréal Portugal continued to lead skin care in 2018. The company owns a wide portfolio of brands in both mass and premium markets.

Private label players improve their image

Private label players were very active in 2018. Jerónimo Martins’ Pingo Doce chain of supermarkets and hypermarkets launched a new skin care brand, Be Beauty Care, which offers a complete and very wide range of products including basic moisturisers, anti-agers, cleansers and masks in facial care, but also body care and hand care products for instance.

Unusual focus on natural formulations boosts image of private label

Jerónimo Martins also incorporated natural ingredients such as soya oil, avocado oil, olive oil, karité butter and/or almond extracts into its skin care products, meeting the rising demand for more eco-friendly products. Such a complex and segmented range is rare in private label and is currently helping improve the perceived quality and image of these products.

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Skin Care in Portugal

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Skin Care in Portugal?
  • What are the major brands in Portugal?
  • In which facial care category are skin whitening benefits most pronounced?
  • How are sales of mass versus premium anti-agers evolving?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Skin Care in Portugal - Category analysis

HEADLINES

PROSPECTS

Skin care set to know further democratisation
New routines set to boost sales of facial skin care
Demand for more natural products is set to increase

COMPETITIVE LANDSCAPE

L’Oréal Portugal continues to lead skin care with multibrand strategy
Private label players improve their image
Unusual focus on natural formulations boosts image of private label

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2013-2018
Table 2 Sales of Skin Care by Category: % Value Growth 2013-2018
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 5 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 6 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
Table 7 NBO Company Shares of Skin Care: % Value 2014-2018
Table 8 LBN Brand Shares of Skin Care: % Value 2015-2018
Table 9 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
Table 10 LBN Brand Shares of Anti-agers: % Value 2015-2018
Table 11 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
Table 12 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
Table 13 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
Table 14 Forecast Sales of Skin Care by Category: Value 2018-2023
Table 15 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall
Beauty and personal care products see further polarisation
L’Oréal Portugal Unipessoal strengthens its leadership
Innovation responds to more sophisticated demand
Beauty and personal care is set to record positive growth over the forecast period

MARKET DATA

Table 16 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 17 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources