Skin care is expected to register positive growth over the forecast period in retail volume terms. Facial skin care in particular is likely to increasingly be seen as essential, as consumers look to protect their face from external factors such as pollution, the cold and the sun.
Face masks is still quite a small category in Portugal and as such it still has plenty of room for growth. It has been These products have become increasingly popular amongst Portuguese women, in particular younger generations such as Millennials and generation Z who have been influenced by social media.
A new distribution pattern has emerged in Portugal with the entrance of new concept stores selling a full range of beauty and personal care products across all price segments including super premium, premium, mass or derma cosmetics often with significant price promotions. The main retailer that has implemented this concept is the Spanish brand Primor.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial care, body care, hand care and skin care sets/kits.See All of Our Definitions
This report originates from Passport, our Skin Care research and analysis database.
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