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Country Report

Skin Care in

Skin Care in Portugal

27 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Skin care expected to grow further over the forecast period

Skin care recorded solid current value growth in 2017, with sales fuelled by rising demand for more sophisticated and value-added products. This trend is expected to continue over the forecast period.

Sales driven by increasing awareness of the need for proper facial care

Facial care is expected to be the fastest growing skin care category over the forecast period, primarily because Portuguese consumers are paying more attention to their appearance, particularly their face, which is the most visible part of their body. In addition, the face is also the part of the body most exposed to external factors such as the weather and pollution.

Facial cleansers expected to continue to perform well

The rising importance being placed on facial care, along with the growing popularity of colour cosmetics, will help drive sales of facial cleansers over the forecast period. The category will likely benefit from a wider offering of innovative products in liquid/cream/gel/bar cleansers, for example micellar water products.

COMPETITIVE LANDSCAPE

L’Oréal maintains its leading position

L’Oréal maintained its leading position in 2017, which can be attributed to a wide portfolio of well-known brands, in turn enabling the company to be present in many categories and target different consumer groups. In the mass segment, the company markets brands such as Garnier Skin Active, L’Oréal Skin Expert and L'Oréal Paris, while in the premium segment it offers well-known brands such as Lancôme and Biotherm.

Innovation remains constant in skin care

Innovation remained a constant focus for skin care manufacturers in 2017 as consumers sought new products, features and fragrances. L’Oréal launched a complete new range in mass general purpose body care under its well-established hair care brand Garnier Ultra Suave, seeking to leverage the brand’s strong image.

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Skin Care Market Sample Report Skin Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Skin Care industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Skin Care industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Skin Care in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Skin Care in Portugal?
What are the major brands in Portugal?
In which facial care category are skin whitening benefits most pronounced?
How are sales of mass versus premium anti-agers evolving?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Skin Care in Portugal - Category analysis

HEADLINES

PROSPECTS

Skin care expected to grow further over the forecast period

Sales driven by increasing awareness of the need for proper facial care

Facial cleansers expected to continue to perform well

COMPETITIVE LANDSCAPE

L’Oréal maintains its leading position

Innovation remains constant in skin care

CATEGORY DATA

Table 1 Sales of Skin Care by Category: Value 2012-2017
Table 2 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 3 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 6 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 7 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 8 NBO Company Shares of Skin Care: % Value 2013-2017
Table 9 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 10 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 11 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 12 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 13 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 14 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 15 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Sales supported by the country’s ongoing economic recovery

Younger generations particularly aware of beauty and personal care products

L’Oréal leads a fragmented market

Market set to record further steady growth over the forecast period

MARKET DATA

Table 17 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 23 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Skin Care in Portugal

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Executive Summary

New Report Guarantee

PROSPECTS

Skin care expected to grow further over the forecast period

Sales driven by increasing awareness of the need for proper facial care

Facial cleansers expected to continue to perform well

COMPETITIVE LANDSCAPE

L’Oréal maintains its leading position

Innovation remains constant in skin care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Skin Care in Portugal - Category analysis

HEADLINES

PROSPECTS

Skin care expected to grow further over the forecast period

Sales driven by increasing awareness of the need for proper facial care

Facial cleansers expected to continue to perform well

COMPETITIVE LANDSCAPE

L’Oréal maintains its leading position

Innovation remains constant in skin care

CATEGORY DATA

Beauty and Personal Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Sales supported by the country’s ongoing economic recovery

Younger generations particularly aware of beauty and personal care products

L’Oréal leads a fragmented market

Market set to record further steady growth over the forecast period

MARKET DATA

SOURCES

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