Skin Care in Portugal

PROSPECTS

Skin care expected to grow further over the forecast period

Skin care recorded solid current value growth in 2017, with sales fuelled by rising demand for more sophisticated and value-added products. This trend is expected to continue over the forecast period.

Sales driven by increasing awareness of the need for proper facial care

Facial care is expected to be the fastest growing skin care category over the forecast period, primarily because Portuguese consumers are paying more attention to their appearance, particularly their face, which is the most visible part of their body. In addition, the face is also the part of the body most exposed to external factors such as the weather and pollution.

Facial cleansers expected to continue to perform well

The rising importance being placed on facial care, along with the growing popularity of colour cosmetics, will help drive sales of facial cleansers over the forecast period. The category will likely benefit from a wider offering of innovative products in liquid/cream/gel/bar cleansers, for example micellar water products.

COMPETITIVE LANDSCAPE

L’Oréal maintains its leading position

L’Oréal maintained its leading position in 2017, which can be attributed to a wide portfolio of well-known brands, in turn enabling the company to be present in many categories and target different consumer groups. In the mass segment, the company markets brands such as Garnier Skin Active, L’Oréal Skin Expert and L'Oréal Paris, while in the premium segment it offers well-known brands such as Lancôme and Biotherm.

Innovation remains constant in skin care

Innovation remained a constant focus for skin care manufacturers in 2017 as consumers sought new products, features and fragrances. L’Oréal launched a complete new range in mass general purpose body care under its well-established hair care brand Garnier Ultra Suave, seeking to leverage the brand’s strong image.

Files are delivered directly into your account within a few minutes of purchase.