Skin care registered declines in 2020 during the first year of the pandemic, when restrictions implemented to control the spread of the virus were the most stringent and negatively impacted many beauty and personal care categories, including skin care, as consumers prioritised their expenditure. Apart for the use of protective face masks aggravating skin conditions, in general, Portuguese consumers were less exposed to environmental elements such as pollution or sun due to home seclusion.
Pandemic-related restrictions, in particular successive lockdowns in 2020 and 2021, led to rising unemployment levels, a decline in tourism, one of the drivers of the Portuguese economy, and bankruptcies. This created a high level of uncertainty regarding the local economy and rising price sensitivity among Portuguese consumers, leading to a prioritising of essential products or choosing more affordable items.
As noted in many beauty and personal care categories, skin care is starting to see the wider emergence of more natural formulations and eco-friendly claims, a trend that is particularly visible in facial care. Facial skin is perceived as more sensitive and therefore consumers are more receptive to products that claim to be gentle and more natural on their face.
Skin care is set to register further growth momentum over the forecast period. Local consumers have been paying greater attention to their health, well-being and self-care in general.
Face masks is still quite small in size in Portuguese skin care and has therefore not reached maturity. It has become increasingly popular among Portuguese women, in particular younger generations such as millennials and Generation Z influenced by social media.
As evident in many beauty and personal care categories in Portugal, natural formulations and eco-friendly claims are flourishing in skin care to respond to rising demand for less harmful and more sustainable products. Natural ingredients, organic formulations and more sustainable products are turning into key purchase drivers as there has been rising awareness of the potential harmfulness of some ingredients and potential skin allergies as well as concerns about environmental pollution from plastic packaging.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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